local food

As part of National Farmers Market Week, USDA’s Agricultural Marketing Service (AMS) Administrator Anne L. Alonzo and I traveled to New Mexico, the Land of Enchantment. The bustling Santa Fe Farmers Market was the perfect place to kick off the week! While there, we also traveled to the beautiful countryside and met with key local food stakeholders during a special session and visits to local farms.  

The round table forum and farm visits allowed farmers, ranchers, and local food organizations to share their experiences. We heard from Danny Farrar, who owns Rancho La Jolla in Velarde and is also a member of the Farm to School Board of Directors. He told us that many of the northern New Mexico farmers who sell at farmers markets are growing fruits and vegetables on small family farms of just 3 to 5 acres and on land passed down through generations. He told us that keeping his land as a working farm is as important to his culture and heritage as it is to its profitability.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16^th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry.

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12^th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products.

Since 2009, USDA has invested in 29,100 local food opportunities, including food hubs, small scale processing and farmers markets across all 50 states and the US territories. These investments include over 12,000 loans and micro-loans to small-scale producers who often sell products locally and over 13,000 high tunnels (low-cost covered structures that extend the growing season and make locally-grown products available later in the year).

However, as with any investment, the success of a business depends not just on an infusion of capital, but also on good planning.  Technical assistance services such as feasibility studies, business planning, financing strategies, supply chain logistics, marketing, and guidance with the policy and regulatory environment are equally important.

The Saginaw Chippewa Tribal Nation sits in rural Central Michigan about 90 minutes northwest of Flint. One of the newest business enterprises to open on Reservation is the Native Farmers Market.  I was there for the groundbreaking with Tribal Chief Steve Pego, and other tribal members to represent USDA’s investment in this exciting project. USDA Rural Development provided a $200,000 Rural Business Enterprise Grant to build the farmers market pavilion and supporting parking lot.

As we took shovel to ground, Saginaw Chippewa Tribal Chief Steve Pego recalled how the typical local diet consisted largely of home-grown foods and game from hunting when he was a kid. He lamented how packaged foods and other items have since taken their place. His vision is that the Native Farmers Market will reconnect tribal members with their traditional foods and increase access to healthy food options for the community.

Cross-posted from the White House Rural Council blog:

At USDA, we understand the enormous market potential of local food. Industry estimates suggest that local food sales in America have nearly doubled in recent years, jumping from $5 billion in 2008 to $11.7 billion in 2014. We’ve invested more than $800 million in 29,100 local and regional food businesses and infrastructure projects over the past six years to help farmers, ranchers and rural businesses tap into that market.

Indeed, local food is a national phenomenon that has significant impact on every state’s economy. But local food is not only a business opportunity for agriculture, it can also be a development tool that allows communities to maximize the impact of what is grown and made locally. Local food projects can help grow local food economies and drive downtown and neighborhood revitalization, which is what the Administration’s Local Foods, Local Places initiative is all about. And this year, the initiative is particularly focused on ensuring that kids and families in need have an opportunity to benefit from the development of local food systems. This initiative is part of the White House Rural Council’s “Rural Impact” effort to improve quality of life and upward mobility for kids and families in rural and tribal communities.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

One high tunnel can’t feed the world, but it can make a world of difference in providing fresh fruits and vegetables to those with limited access to healthy foods. These plastic covered structures use natural sunlight to create more favorable conditions for vegetables and specialty crops. And for the 31^st Street Baptist Church in Richmond, Va., one high tunnel has given them a new identity as an urban farm and model for community agriculture.

The church’s senior pastor, Dr. Morris Henderson, began this new chapter in 2009 when he expanded their small garden to meet a growing need.  The local soup kitchen had closed and members of the congregation were bringing their own food to help the local poor and homeless. During this time, Vernon Heath, a small farm agent with Virginia State University, suggested the pastor contact the Natural Resources Conservation Service (NRCS) to submit an application for a seasonal high tunnel.

“The term ‘farm to school’ involves thinking of the whole plate, so to speak. It’s about increasing the amount of local and regional foods served in school cafeterias while also increasing education and community outreach for kids, and creating market opportunities for producers.”

So says Matt Russell, Grant Program Manager for the Farm to School Program at USDA’s Food and Nutrition Service (FNS).  Matt works to support school districts, non-profits, and other stakeholders in bringing more local and regional food into the school meal program.