local food

The following guest blog by Earl Gohl, Federal Co-Chair, Appalachian Regional Commission (ARC) highlights some of the innovative work of one of USDA's frequent partners supporting locally-led economic and community development in the 13 state Appalachian region. ARC is a leader in place-based development strategies.

An analysis of the most recent USDA Census of Agriculture determined that direct market farm sales grew three times as fast in Appalachia as compared to the rest of the country and that Appalachian consumers spend more per capita on direct farms sales than the rest of the country.

Farmers are not the only entrepreneurs fueling Appalachia's growing local food economy. From Northern Mississippi to southern New York, a bounty of entrepreneurs, including bakers, brewers and butchers as well as chefs, retailers and farmers, are contributing to the Region's local food system.

Since it’s National Pollinator Week, it seemed fitting to express my thanks to farmers Scott and Susan Hill - who run the Hill Farm outside Charlottesville, VA.  Earlier, I had the chance to visit their 10-acre property former tobacco farm to see firsthand how hard they are working to grow a variety of produce for the local customers. But there are more little workers helping on the Hill Farm too. Pollinators!

In the United States, about one third of all agricultural output depends on pollinators. Insects and other animal pollinators are vital to the production of healthy crops for food, fibers, edible oils, medicines, and other products. It’s clear that pollinators are important to the Hill Farm for their production of their artisan and specialty varieties of several vegetables, including lettuce, asparagus, tomatoes and even golden beets.  And the first year, the addition of bees increased their tomato production by 25 percent.

Sound business decisions are based off of reliable data, and this is certainly the case for food producers and retailers.  For small and mid-sized producers, access to timely and reliable data can be critical to their success.  Whether they are selling products on the wholesale or retail market, producers need to quickly see the commodities in demand and how much they should be charging for their product or what products are the best buy for shoppers at that moment in time.

The entire agricultural supply chain turns to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for the data they need when they need it.  Serving stakeholders of all sizes and at all levels of trading, from small producer to retailer to consumer, USDA Market News allows producers and purchasers to realistically compare prices, trends, supply and demand from day to day and from market to market across the country.  USDA Market News ensures that no group is disadvantaged by lack of information.

Nutritional classes, purple beets, basil pesto and dark roast coffee - it’s not your father’s farmers market.  The entire local food system is maturing and farmers markets are offering more and more community-focused services. Many farmers markets now give their customers a chance to learn about locally-produced foods, in addition to buying and consuming them.

USDA is a proud partner and supporter of local and regional food systems through our programs, grants and technical services. USDA’s Agricultural Marketing Service (AMS) grants are helping farmers markets implement creative programs to support local food producers and build healthy communities. One example of an AMS grant success story is Community Foodworks, which manages the Columbia Heights Farmers Market and six other markets across Washington, DC, and Northern Virginia.

We can’t think of a better way to spend time after a long day of work then by relaxing on the National Mall with good food, good company and good music. That’s why after piloting the first ever USDA Farmers Market at Night last year, USDA’s Agricultural Marketing Service (AMS) has decided to bring back the USDA Farmers Market at Night! It’s an opportunity for people all ages to connect with food and agriculture in a very unique setting.

Visitors can purchase food and enjoy a picnic right next to the market in the Headquarters People’s Garden. The garden is tended to by USDA employee volunteers and produces vegetables and fruits for donation to a local community kitchen. Visitors are encouraged to bring a picnic blanket but don’t worry if you forget – seating as well as picnic blankets are available in the garden.

When comparing product prices between farmers markets and retail stores, local products are competitively priced - within a 10 percent price range - at farmers markets a majority of the time, even less expensive for some foods.  Local, certified organic products at farmers markets are almost always competitively priced when compared to prices at retail stores.

These are just some of the findings from a recent project conducted by the Local Foods Data Tracking Program, a joint effort between USDA’s Agricultural Marketing Service (AMS) Market News division and the Vermont Agency of Agriculture, Food, & Markets (VAAFM).  Prices were collected on a variety of fruits and vegetables, as well as a selection of meat and poultry products grown and sold in Vermont.

Anticipation is building for the opening of seasonal farmers markets in communities across the country—especially in Takoma Park, MD, at the Crossroads Farmers Market.  With over 1,000 visitors each week and vendors offering 131 different fruits and vegetables, market manager Michelle Dudley has a lot of work to do figuring out the perfect placement of farmers and vendors coming to the market starting June 1.

Thanks to USDA’s Agricultural Marketing Service (AMS), she has it all mapped out!

Open any food magazine these days and you’re bound to find a profile of the latest locavore start-up turning cream and cantaloupe into craft popsicles or maple sap into a whole new category of bottled beverages.  As consumer demand for local foods continues to climb like pole beans, venture capitalists are scouring this sector in search of the next hot investment.

USDA has long been investing in this space too, for the good of rural economies. And now we’re unveiling a new online interactive training to help other funders understand the work of regional food enterprises that are connecting local producers with local markets, and why they might want to invest in a piece of this pie.

Results—at USDA we are constantly tracking and measuring them.  We want to know that what we’re doing is making a difference, that we’re making progress towards our mission, that the communities we support are getting the help they need.  Recently I had the pleasure of visiting local food stakeholders that are making a real difference in Charlottesville, VA and hear firsthand how USDA programs have made an impact in their community.

During my visit, I had a chance to listen to farmers, local food organizers, and business owners share their experiences involving local food production.  Just outside Charlottesville, I toured the Hill Farm and the warehouse of Local Food Hub.  The open dialog of these visits is important to me and important to USDA.  I strongly believe that we need to hear from the public so we make sure our priorities, programs and services are in line with what the American people need.

I recently traveled to Columbus, Ohio with Farm Service Agency (FSA) Administrator Val Dolcini and stopped by Southside Roots Café, Market and Kitchen for lunch. The restaurant makes delicious food from locally-sourced seasonal ingredients, but what really sets it apart is how it charges customers for that food.

Southside Roots Café uses a pay-what-you-can approach that allows everyone to eat nutritious, delicious food, regardless of their income. Housed in a former school building owned and operated by the Mid-Ohio Food Bank, the café and an adjacent fresh food market provide fresh, affordable, nutritious food to the local community. Weekly community meals, along with a kids’ meal program for students at a nearby development center and visitors to the Boys and Girls Club of Columbus, round out the food bank’s creative approach to serving families and children in need.