data

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

Good day, or “Goede dag as they say in Dutch.  And a good several days we experienced in the Netherlands at the 3^rd Annual meeting of the Global Open Data for Agriculture and Nutrition (GODAN) partnership.  Although the tulips had not yet blossomed, the excitement about the accomplishments and vision for the GODAN partnership were in full bloom among all attendees.

I recently accompanied Dr. Cathie Woteki, USDA Chief Scientist and Under Secretary for Research, Education, and Economics, to the GODAN meeting hosted by the Government of the Netherlands, along with Wageningen University.  This was the first GODAN partner meeting organized by CABI who has been selected to lead the effort on the GODAN executive secretariat.

Unless you live completely off the grid, you likely have heard of, and contribute to, “big data,” the often-used catch phrase describing massive (and ever-increasing) volumes of information stored digitally on computers, servers and clouds.

From advertisers using data mined from customer interactions; to government agencies making data public so developers can create beneficial mobile apps; to farmers applying statistical data to determine their production and marketing practices, a wide-variety of people and industries use big data.

Innovation, biotechnology and big data are changing the way we produce, distribute and even consume food. From using innovative approaches to improve food safety to sharing market data to assist producers in reaching larger markets, big data and new technologies continue to change the face of agriculture.  USDA strives to meet these evolving challenges and will be discussing these issues through the lens of agriculture at the 2015 Agricultural Outlook Forum on Feb. 19-20 in Arlington, Virginia.

Big data isn’t just massive amounts of numbers and codes for scientists, researchers and marketers.  That information, when interpreted and applied, can help people understand – and change – the world around them.  We are discussing how data helps producers of agricultural commodities in adapting their strategies to meet changing consumer demands, marketing practices and technologies.

The Livestock Mandatory Price Reporting (LMR) Program was established to expand pricing information available in the livestock industry. Part of USDA Market News data, the information is distributed by the Agricultural Marketing Service (AMS) and allows analysts to dive in head first and fulfill all of their number crunching ambitions.

The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. Livestock Mandatory Reporting encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. The program gets its authority through the Livestock Mandatory Reporting Act of 1999, which must be reauthorized by Congress every five years. The program is up for reauthorization in September 2015.

Farmers, producers and other agricultural stakeholders depend on USDA Market News data to get the information they need when they need it.  They use the data to evaluate market conditions and trends, make purchasing decisions, and assess movement of agricultural products across the globe.  USDA Market News is continuously changing to meet the needs of the dynamic agricultural industry and the data users that we serve.  Now they can enjoy an enhanced experience.

USDA’s Agricultural Marketing Service (AMS) has released an innovative version of the Market News Portal (website) with simplified navigation, giving users easier, more logical access to the wealth of timely and reliable data available to make better informed decisions – or to compete smarter.

Quality data is paramount when it comes to helping markets reach their full potential. This is especially true in the agriculture industry where businesses are always searching for reliable data that can help them make important decisions like what to produce or how much to buy. I recently joined a team of USDA employees from my agency -- the Agricultural Marketing Service (AMS) -- and the Foreign Agricultural Service (FAS) that traveled to Brazil to share how we collect and disseminate key market data to help buyers and sellers make informed decisions.

Our trip to Brazil presented several opportunities to increase transparency in the inter-connected global marketplace. The primary purpose of the trip to Brasilia was to participate in the Regular Meeting of the Market Information for the Organization of the Americas (MIOA), which brings together a network of 33 member countries to collect, process, analyze, and disseminate information relative to markets and agricultural commodities.

Agricultural data are valuable for analysis, and thanks to the Census of Agriculture and other surveys, NASS has plenty of data available. As a cartographer, however, I obviously prefer to present the data in map form. A map gives anyone a chance to visualize data for multiple geographic areas as a cohesive image, providing a graphic overview of the agricultural phenomena. It also allows map readers to visually compare regions, and discern patterns and relationships in the data across regions, topics, and time.

When it came to the ag census, for each of the past eight editions, NASS produced an atlas of thematic (statistical) maps illustrating various aspects of U.S. agriculture. While great for their time, with the evolution of digital technology, these paper maps are no longer sufficient on their own. The component missing from them is the data behind the maps, so what better way to depict and also convey a myriad of county-level statistics than through a web map application?

It wasn’t too long ago that beef was far less traveled, and families often put a side of beef away in the freezer for the winter. Modern day conveniences make beef and the beef buying experience more suitable to a faster pace of life, but old traditions are hard to let go. Across the board, we’re seeing a return to buying local, and—although modern conveniences are still enjoyed—local beef is also more accessible.

USDA Market News, part of USDA’s Agricultural Marketing Service, recently created a series of market reports on locally or regionally produced agricultural products, including beef.  As a part of the 2014 Farm Bill, the reports provide farmers, other agricultural businesses and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.

“Find out who your audience and users are, then figure out the best, easiest way to provide data to them.”

Last week, the Obama Administration focused on a specific climate risk – the risk to the food supply – and the ways data could be used to help increase “food resilience.” The goal is to make data, computational power, and analytic tools available to help food producers, distributors, and inspectors keep the food supply reliable and robust.

As part of that effort, last Friday the GovLab and the USDA co-hosted an Open Data Roundtable on food resilience to bring together government officials, companies, and nonprofits to improve the use of data on climate and agriculture. Like the Roundtable we hosted with the White House and the Department of Commerce in June, this event was designed to promote a dialogue between government agencies that supply data and the companies and organizations that use it. The ultimate goal of all our Roundtables is to make open government data more relevant, accessible, and actionable.

America’s hunger for locally and regionally grown food has become a $7 billion-per-year market.  That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products.  It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed.  Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.

USDA Market News has created a new series of market reports on locally or regionally produced agricultural products.  The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.  Three report categories are now online: