data

Earlier this month, my agency – the Agricultural Marketing Service (AMS) – released data showing that there are now more than 21,000 certified organic operations in the United States, and more than 31,000 around the world.  These numbers represent an increase of almost 12 percent between 2014 and 2015, continuing the trend of rapid growth in the organic sector as consumer demand grows.

It’s not just the numbers themselves that are exciting, though.  The announcement also marks the first time we released the data through the recently launched Organic Integrity Database, a modernized system for tracking certified organic operations.  In the past, AMS’s National Organic Program (NOP) published the number of certified organic operations once a year, using data submitted annually by accredited organic certifying agencies.

Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.

This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants.  To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate.  Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content.

At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.

I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food.  FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.”

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

Farmers love data. And while big picture items are great, growers tell us they really want and can use local data. In addition to national and state-level statistics, some of our most popular data are the county-level agricultural production information that we collect and publish.

Collecting local data is not an easy task. For example, in Iowa, where I oversee agricultural statistics, to determine 2015 county-level numbers, we surveyed 11,500 farmers in December and January to supplement data from nearly 3,000 Iowa farmers surveyed for the January 12^th Crop Production Annual Summary report. These statistical surveys are designed so all farmers in the state have a chance to be selected for participation. In order to publish county data, we need responses from at least 30 producers in each county or yield reports for at least 25 percent of the harvested acreage in a county. Luckily, here in Iowa, we received 50 or more farmer reports for many counties but we still had a couple of counties that did not make the 30 report requirement for publication.

The Agricultural Marketing Service’s (AMS) National Organic Program (NOP) works every day to ensure that products with the USDA organic seal meet consistent, uniform standards. In addition to its rigorous certification process and oversight to protect the integrity of the organic seal, the program also connects organic farmers and businesses with resources to help them understand and comply with the standards.

In recent years, increasing numbers of Spanish speaking farmers and businesses have entered the organic sector. For example, among all operations located outside of the United States that are certified under the USDA organic regulations, 42 percent are in Spanish speaking countries in Latin America and the Caribbean. Meanwhile, within the United States, the number of Hispanic producers, many of whom speak Spanish as their primary language, increased 21 percent between 2007 and 2012.

El Programa Nacional Orgánico (NOP, por sus siglas en inglés) del Servicio de Comercialización Agrícola (AMS, por sus siglas en inglés) trabaja todos los días para asegurar que los productos con el sello USDA Organic cumplan con estándares consistentes y uniformes. Además de su riguroso proceso de certificación y vigilancia para proteger la integridad del sello orgánico, el programa también se conecta a los agricultores y las empresas orgánicas con recursos para ayudarles a entender y cumplir con las normas.

En los últimos años, el número de agricultores y negocios de habla hispana en el sector orgánico ha crecido. Por ejemplo, entre todas las operaciones ubicadas fuera de los Estados Unidos que están certificadas bajo las normas orgánicas del USDA, un 42 por ciento están en países de habla hispana en América Latina y el Caribe. Mientras tanto, dentro de los Estados Unidos, el número de productores hispanos, muchos de los cuales hablan español como su idioma principal, aumentó un 21 por ciento entre el año 2007 y 2012.

March is National Nutrition Month. Throughout the month, USDA will be highlighting results of our efforts to improve access to safe, healthy food for all Americans and supporting the health of our next generation.

During National Ag Week we collectively celebrate the food, feed and fiber that U.S. farmers and ranchers provide every day.  Agriculture now and in the future relies on accurate, timely and useful information. My agency is charged with gathering information from farmers, ranchers and others involved in agriculture. We ask for information on a wide variety of topics such as prices, farmland value and availability, sales, age and experience of producers, and where the food on MyPlate is raised. We in turn provide with great pride and gravity the critical public data that are necessary for making informed decisions in business, policy and research.

More often now than in the past, producers are asking why they should provide their information.  To start to explain this, representatives of agricultural organizations who work for producers explain how they use NASS data, why they use NASS data and why farmers should respond to NASS surveys.  Earlier, producers themselves and others in the Ag industry shared their stories about using NASS data. Together, they really start to highlight the value and importance of the information farmers and ranchers provide for us to produce official U.S. statistics on agriculture.

Editor's Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern.  Sign up using this link:  http://bit.ly/1MxNAWj

For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country.  Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy.  Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS).  It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.

MARS was formally unveiled during the recent USDA Agricultural Outlook Forum.  It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age.  That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas.

As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies.  Originally from the suburbs of Atlanta, my exposure to livestock was limited.  As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.

The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy.  Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need.

Rock Woods, Gulf States Regional Director for the National Center for Appropriate Technology (NCAT), knows the importance of persistence. Rock wanted to help more farmers in the southeast learn about organic certification, but he also knew that farmers are busy. That’s why Rock and NCAT launched a sustained engagement and outreach effort to reach potential organic farmers, and his persistence paid off!

NCAT is one of 13 organizations that the USDA Agricultural Marketing Service’s (AMS) National Organic Program (NOP) partnered with to create educational materials that support the sound and sensible initiative to make organic certification more affordable, accessible, and attainable.