ams

Over the years, the way we look at food in America has changed and evolved. As people explore new tastes, adjust their diets and become more familiar with new ingredients, it is up to farmers and ranchers to stay innovative and responsive to new demands. Through my role at USDA I often visit with farmers and ranchers about what it takes to grow their businesses, to remain competitive in a global market, and how USDA is an important partner to help meet these challenges.

The Federal-State Marketing Improvement Program (FSMIP), administered by USDA’s Agricultural Marketing Service (AMS), is designed to support research projects that improve the marketing, transportation and distribution of U.S. agricultural products. FSMIP is a collaboration between Federal and State governments that puts matching funds from each towards projects that bring new opportunities for farmers and ranchers.

American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.

Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable.

Sometimes big things come in small packages.  At USDA, we provide programs and services to producers of all sizes – and now we’re offering even more to small-scale and local beef producers.  Many small-scale producers are contributing to the growth of the grass-fed beef industry.  And, thanks to a new program tailored to meet their needs, they now have another resource in their marketing toolbox.

The USDA Grass Fed Program for Small and Very Small Producers, administered by USDA’s Agricultural Marketing Service (AMS), is designed as a verification tool for small and very small producers to certify that animals meet the requirements of the grass-fed marketing claim standard and will make them eligible to have their products marketed as “USDA Certified Grass Fed Beef”.

With today’s label-conscious, savvy consumers, producers are relying on verified and certified labels to help distinguish their products in the marketplace.  This new initiative joins our suite of consumer-trusted verification programs for meat, poultry, and eggs.

Driving down a rural road, admiring the expansive fields of corn and soybeans, I stopped at a rail crossing to wait for what seemed like an endless train of cars filled with grain.  My idle mind wondered, where are all those tons of grain headed, where was its final destination?  For anyone else, it may just be curiosity. But for me and those who work in my division within USDA’s Agricultural Marketing Service (AMS), it’s our job to answer those questions.

We understand that for stakeholders within the agricultural industry—farmers, grain mill operators, shippers and exporters—the answers are critical.  Sound business decisions require knowledge about what is happening with the transportation of agricultural products, both in the domestic and international marketplace.

U.S. agricultural producers have been engaged in sustainable farming practices for many years as an inherent part of their work.  They need the environment to flourish and thrive in order to continue producing the foods we eat and the materials we use.  Agricultural research and promotion groups, with oversight from USDA’s Agricultural Marketing Service (AMS), allow producers and businesses across a commodity industry to pool their expertise and resources in order to help create new markets and invest in research.  The research they conduct helps improve production, discover new uses, and plays an important part in helping their industry identify and adopt sustainable practices.

Organic agriculture serves as an engine for rural development, representing a $35 billion industry in the United States alone. USDA is committed to protecting the integrity of organic products, and ensuring that all of our agencies work together to help the organic sector continue to grow.

Members of the organic community are important partners in these efforts. As Administrator of USDA’s Agricultural Marketing Service (AMS), which includes the National Organic Program, I have had the privilege of getting to know our organic stakeholders – visiting their farms and talking to them about their priorities – and I have been very impressed. Thanks to the recently passed Agricultural Act of 2014 (Farm Bill), USDA is now even better equipped to support the success of organic operations.

The 2014 Farm Bill has already set in motion and accomplished so much for our country. With historic support for specialty crop producers across the country, the bill will touch every one of our lives through one of the most basic of human needs: food.

Specialty crops make up the bulk of what we eat—all of our fruits and vegetables, tree nuts and dried fruits—as well as things like cut flowers and nursery crops. They are half of MyPlate at every meal, and the daily source for most of our vitamins and nutrients. For many in rural America, these crops not only provide nutrition, they are also a primary source of income.

For nearly a decade, USDA supported specialty crop growers across the country through the Specialty Crop Block Grant (SCBG) program. These grants enhance the competitiveness of specialty crops, sustain the livelihood of American farmers, and strengthen rural economies.

Quickly assembling tortilla wraps for hungry students is a hard job. I learned this first hand recently at Stone Spring Elementary in Harrisonburg, Virginia. Mary Lou, Ott and Jean, the cafeteria staff responsible for preparing and serving school meals every day, took control of the kitchen, quickly assembling 300 turkey wraps while I clumsily tried to keep up.

But while I found the prep work to be challenging, I learned that products from USDA, such as the lean turkey in the wraps, make it easier for schools to buy local foods. USDA purchases over $1 billion of food from American farmers for school meal programs every year. Known as USDA Foods, these American grown products include fruits, vegetables, dairy, whole grains, lean meats and poultry.

Not everyone goes to work every day knowing that they will be inspired by the people they meet—I’m very fortunate in that way.  From the federal agencies that I oversee to the farmers and ranchers I visit with, I am truly inspired by their dedication to serving the American people and their commitment to the success of rural America.  And many of the issues that they work on or face in their daily lives are the same issues that we are all concerned with—sustainability and conservation, short-term and long-term stability, and making sure our children and the next generation have paths to success.

During a recent visit to the Texas Panhandle, I stopped to have breakfast and visit with the father and son team who run the Chavez family farm.  Carlos and Greg Chavez farm 3,600 acres of corn, wheat and cotton, and run 1,200 head of cattle on winter wheat.  Greg, the son, has focused his attention on implementing new crop watering techniques, leveraging technology and conservation practices to combat the inherent dryness brought on by the strong Panhandle winds.

Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.

The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing.