ams

Last week, we celebrated another victory for the global organic community – the announcement of an organic equivalency agreement between the U.S. and the Republic of Korea. We are thrilled with the outcome!

Beginning July 1, 2014, processed organic products certified in Korea or in the U.S. may be sold as organic in either country, eliminating significant barriers and creating opportunities for American businesses across the organic supply chain as well as setting the foundation for additional organic agricultural trade agreements. Consumers in Korea will now be able to enjoy a wide range of U.S. organic exports including condiments, cereal, baby food, frozen meals, milk, and other processed products.

Blueberries are often highly sought after because of their long list of health benefits and their sweet taste. Whether purchased fresh, frozen, or pureed, the blueberry has long been a staple in the diets of many people. Every July, the entire nation celebrates Blueberry Month by coming up with creative recipes and other unique ways to get their fill. Here at USDA, every month is Blueberry Month. One of the ways that we show our appreciation for our nation’s blueberry producers and processors is by creating more opportunities for people to enjoy this delicious fruit.

Indigenous to North America, the history of blueberries can be traced all the way back to Native Americans, who added them to soups, stews, and even meats. Highbush or cultivated blueberries are grown on large bushes that are planted in rows. These blueberries are often sent to the fresh market. Lowbush or wild blueberries produce smaller sized berries and are pruned every couple of years. The majority of lowbush blueberries are processed into items like jams, jellies and baked goods.

U.S. agriculture is increasingly diverse, with farmers, ranchers, processors, distributors, vendors, and more from various backgrounds.  Just like their products, the operations and the men and women that run them are diverse – in gender, race, age, size, and production practices.  At USDA, we are committed to supporting all of American agriculture with our programs and services.

My agency, USDA’s Agricultural Marketing Service (AMS), is in a unique position to encourage and promote diversity, particularly when it comes to industry leadership.  AMS oversees 22 industry-funded research and promotion programs that allow farmers and businesses to pool resources, set common goals, and make collective decisions about how to best develop new markets, strengthen current markets, and conduct important research and promotion activities covering a wide variety of topics from nutrition to sustainability.  These programs, which create opportunities for farms and businesses across the country, are led by industry board members appointed by the Secretary.  AMS has been working hard to ensure that research and promotion boards reflect the full diversity of American agriculture.  We know that the programs are stronger when the boards represent the diversity of the industries they represent and the consumers they serve.

When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.

The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy.

America's ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.

Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their  industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity.

Two years ago this month, the United States and the European Union (EU) implemented an organic equivalence arrangement, meaning products that are certified as organic in the U.S. can also be sold as organic in the EU, and vice versa. This arrangement broke down many of the barriers that organic producers, especially small and medium-sized farmers, were facing in exporting their goods to one of their largest markets. It has also proved to be a good example of how we can recognize each others' systems and work together across borders to arrive at beneficial agreements.

The U.S. and EU have some of the strongest regulatory protections in the world, and the organic equivalence arrangement recognizes these standards and uses them for everyone’s benefit. Before the agreement, growers and companies wanting to trade products on both sides of the Atlantic had to obtain separate certifications to two different standards, which meant a double set of fees, inspections, and paperwork. Now, if a product is certified organic by one party, it can bear both the USDA organic seal and the EU organic logo, without going through that second certification process. This is possible because the EU and the U.S. have recognized that though our regulatory systems are different, they both produce high quality organic food and agricultural products under rigorous programs. Secretary Vilsack, while addressing the EU agricultural ministers earlier this week, had the same message of cooperation in regards to the Transatlantic Trade and Investment Partnership (T-TIP).

USDA’s Agricultural Marketing Service has the vital mission helping market American agricultural products competitively in the marketplace.  One way AMS meets this mission is through our globally recognized meat standards.  AMS has participated in the United Nations Economic Commission for Europe (UNECE) for many years to help develop global agricultural quality standards that facilitate trade – essentially ensuring everyone speaks the same trade language.

Recently, AMS traveled to Serbia to provide technical assistance to the Serbian Government and meat industry.  In cooperation with the USDA’s Foreign Agriculture Service (FAS), AMS has worked with Serbia to help modernize their meat standards and specifications.

Every June, USDA joins the rest of the country to celebrate Dairy Month. It is a time to thank our nation’s dairy producers and processors for their tireless work to produce quality dairy products like milk, cheese, and yogurt. Here at USDA, besides getting our fill of our favorite dairy products, we celebrate our nation’s dairy industry every day by finding new markets where people can enjoy their products. This often entails working with other countries’ governments to negotiate export and import requirements as well as helping businesses meet these requirements.

Our nation’s dairy exporters reach new markets with the help of the Agricultural Marketing Service (AMS). Export certificates are often the critical piece in the trade puzzle. On this front, AMS offers certificates for more than 80% of the countries that accept U.S. dairy exports. Our Dairy Programs can verify that businesses’ dairy products meet export requirements. The AMS Dairy Grading Branch provides export certificates for products or conditions for which they have documentation for or from plants they inspect.

Did you know that corn and soybeans account for 50 percent of the harvested acres in the United States?  Together, these two commodities had $106 billion in sales in 2012—not bad for products that start off as humble seeds.  The U.S. seed industry is valued at more than $7 billion, and accounts for 34 percent of the world’s international seed trade.  Our top seed exports are corn, soybean and sunflower seeds.  And the international seed trade plays an intricate role in what we call the American way of life, providing us the products we know and love.

In today’s global market, limitations in manufacturing capabilities, shifts in climate, or simple geography all impact a country’s ability to satisfy all of its own needs.  This means economies and agriculture systems around the globe are interconnected. Through trade, countries are able to market their resources to boost their economies and ensure access to a stable supply of food and products.

The next time you eat a cheese sandwich, drink a glass of cold milk, have an ice cream cone or a cup of yogurt on a walk through the park, thank the dairy farmers who made it all possible.  Now is a great time to do that because June is Dairy Month.

The dairy industry is an important economic engine in America. The farm value of milk production is second only to beef among livestock industries and is equal to corn. Milk is produced in all 50 states, with the major producing states in the West and North. Dairy farms, overwhelmingly family-owned and managed, are generally members of producer cooperatives.