ams

Spring is upon us and many local farmers markets are opening with displays of brilliant and vibrant colors. The fresh air has more people talking about and buying local foods. In fact, data from the USDA Economic Research Service suggests that farmers across the country sold an estimated $6.1 billion in locally marketed foods in 2012. My agency, the Agricultural Marketing Service (AMS), plays a role in increasing these numbers by creating marketing opportunities for American farmers and local food businesses through the combination of applied research, technical services, and grant support.

As the demand for local food increases, food hubs are one way farmers can deliver more fresh food to retailers, schools, hospitals and restaurants. That’s why expanding local food efforts have focused on creating more food hubs. A food hub is an enterprise that helps farmers collect and gather local and regional agricultural products for distribution and marketing to wholesale, retail, and institutional customers.

Each industry has its own recipe for success. For the ripe olive industry, the recipe for success includes many ingredients. This includes a commitment to consistency, marketing, and research. These factors help the nearly 1,000 family farms from California supply 95 percent of the ripe olives grown in the U.S.

The USDA’s Agricultural Marketing Service (AMS) provides the ripe olive industry many of the ingredients for its success. One of the ways we do this is by overseeing the federal marketing order for olives grown in California, which is administered locally by the California Olive Committee. Federal marketing orders and agreements are requested by various groups in the U.S. produce industry to help growers and handlers within a geographic region to overcome marketing barriers and increase awareness of the commodity. Industry groups get together to decide the tools needed to support the commercial and financial success of the businesses in the industry.

This is the twenty-fourth installment of the Organic 101 series that explores different aspects of the USDA organic regulations.

Across the country, more and more people are looking for organic options at their local markets.  Thanks to the remarkable growth in the number of domestic and international certified organic operations, Americans now have more choices than ever.
 
In fact, according to data released today by my agency, the Agricultural Marketing Service (AMS), there were 19,474 certified organic producers in the United States and 27,814 certified organic operations around the world at the end of 2014.  In just one year, the number of U.S. certified organic operations increased by more than 5 percent.  And since the count began in 2002, the number of domestic organic operations has increased by over 250 percent.  You can access the full list of certified operations at http://apps.ams.usda.gov/nop/ or download the list in Excel format going back to 2010.

Success is often achieved when you have access to a number of tools and know how and when to use them. The USDA’s Agricultural Marketing Service (AMS) is equipping produce businesses with the proper tools for success through our Marketing Order and Agreement Division (MOAD). As discussed before, this division administers fruit and vegetable marketing orders and agreements designed to support the industry’s financial and commercial success with the help of tools such as funding production and market research.

As self-help programs requested for and completely funded by the industry, marketing orders and agreements can address issues ranging from combating invasive species to identifying key product attributes based on consumer preferences. Our MOAD employees oversee industry boards and committees as they partner with local universities and organizations to overcome these types of challenges.

The USDA’s People’s Garden team is joining the fun at the White House Easter Egg Roll today to introduce the crowds to some very important garden workers – pollinators. Bees, butterflies, bats, birds, and beetles are all crucial to sustaining plant growth, and in fact nearly two-thirds of the foods we often consume are pollinated by bees alone. Doing your part to keep these creatures healthy in turn ensures a nutritious food supply for you and me.

Honey bees are responsible for pollinating more than 100 crops and one out of every three bites of food Americans eat. These foods give our diet diversity, flavor, and nutrition.  Over the past few decades, there has been a significant loss of pollinator habitat and pollinators, including honey bees, native bees, birds, bats, and butterflies, from the environment. Declining pollinator populations across the country pose a threat to our environment, economy and human health, but supporting pollinators is not hard to do.

You may not see the natural connection between peanut farmers and New York City. However, I recently had the chance to see both worlds collide during a National Peanut Board meeting in the big apple. In addition to the normal items of business, the board also planned some unique peanut-inspired events for New Yorkers.

The National Peanut Board is one of the more than 20 industry Research and Promotion Programs that my agency – the Agricultural Marketing Service (AMS) oversees. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. The Peanut Board recently invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. This proved to be very successful as everyone soon learned that our peanut farmers have a strong connection to New Yorkers and to people all over the world.

In agriculture we know that the work of women in our field reaches far beyond one month out of the year and should be celebrated every day. We got such a great response to our Women’s History Month weekly profiles in March that we will now be expanding to a monthly series. We will continue to feature women leaders across agriculture who are opening doors for their peers and contributing to the larger conversation about #womeninag.

To help us get started, this month, we profile Naomi Starkman, the founder and editor-in-chief of Civil Eats. Naomi is also a founding board member and advisor to the Food & Environment Reporting Network. A recovering lawyer, Naomi has worked as a media consultant at The New Yorker and Newsweek magazines and on several farms.

Cover crops are the real heroes in the world of agriculture. Their job starts after a field is harvested and ends just before the next season’s crop is planted. Expectations for cover crops are high because if they don’t produce, the next crop may suffer.

After crops are harvested each year, planting fields are left bare. Runoff from rainwater, wind, and other forms of erosion devastate planting fields by stripping essential nutrients from the soil – nutrients needed for the next growing season. In addition to the loss of vital nutrients, the exposed fields are prime real estate for noxious-weed seeds intent on stealing what is left of the field’s nutrients. Replacing the lost nutrients and removing the weedy invaders costs millions of dollars each year for farmers.

In celebration of Women’s History Month, we are taking a moment to talk with prominent women in agriculture about their lives, their ideas about leadership, and how their day gets off to a good start.

Dr. Jewel Hairston is currently the Dean of the College of Agriculture at Virginia State University. As Dean, she leads in developing the strategic vision and plan for the college and develops and fosters partnership with other universities, as well as local, state and federal agencies and organizations across the state of Virginia to offer competitive educational programs to students and diverse stakeholders.

March is National Nutrition Month, and local food plays an important role in providing Americans with fresh, healthy fuel for their bodies. From farmers to financiers to schools and hospitals, there is a lot of passion for sharing good food by supporting strong local and regional food systems. I experienced this firsthand during my trip to Chicago, Ill., where I spoke at last week’s Good Food Festival & Conference.

The trip came on the heels of a recent announcement that USDA is making $97 million available to expand access to healthy food and support rural economies.  Grants from my agency -- the Agricultural Marketing Service (AMS) – make up over $90 million of that funding.  AMS was a sponsor and exhibitor at the trade show, where we shared information with stakeholders about the many resources we have to support local and regional food systems. Through our Specialty Crop Block Grant Program and Farmers Market and Local Food Promotion Program (comprised of the Farmers Market Promotion Program and the Local Food Promotion Program), AMS supports producers, local food entrepreneurs, and rural and urban communities across the country.