ams

A year ago, President Obama signed the Agricultural Act of 2014 (Farm Bill) into law. Equipped with resources from the Bill, USDA continues to support the growth of farmers markets and local and regional food systems. In fact, last year the Agricultural Marketing Service (AMS), awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program.

In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA).

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day.

The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite.

In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week leading up to the Super Bowl. This is a 20 percent increase from last year. It is also estimated that the amount of avocados consumed during the big game will be enough to fill an entire football field from end zone to end zone over 46 feet high.

While most of the country is braving cold and blustery winter conditions, farmers and gardeners are busy looking ahead to the spring. They are contemplating the variety of seeds or the plants that they will use. The USDA’s Agricultural Marketing Service (AMS) increases the options for our farmers, gardeners, and plant breeders by making sure there is an abundance of varieties available.

We do this through our Plant Variety Protection Office (PVPO), which grants certificates of intellectual property protection to developers of new plant varieties. These certificates enable breeders to market their variety exclusively for 20 years. The protection is an incentive for the development of new and improved varieties.

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers.

School lunches have evolved since many of our childhood days to keep pace with new dietary guidelines and school meal patterns, but one food has been an enduring component: chicken.  The popular protein graces the center of the plate in a variety of forms and flavors, and the new USDA Foods unseasoned chicken strip provides school nutrition professionals with a versatile and healthy option to add to their recipes.  USDA develops new products for the National School Lunch Program (NSLP) based on feedback from states and school districts.  Here’s a behind-the-scenes look at how chicken flies the coop from farms to a pilot program to cafeterias across the country.

Did you know that on any given day, USDA Foods comprise 15 to 20 percent of the value of food served on the lunch line, or that the School Year 2015 Foods Available List contains more than 200 options?  For more than 70 years, USDA has provided states with 100 percent American grown food for school lunches to support the dual mission of strengthening our nutrition safety net and supporting American agriculture.  The unseasoned, non-breaded chicken strip is just the latest contribution to a long history of providing nutritious foods for school meals.

The Livestock Mandatory Price Reporting (LMR) Program was established to expand pricing information available in the livestock industry. Part of USDA Market News data, the information is distributed by the Agricultural Marketing Service (AMS) and allows analysts to dive in head first and fulfill all of their number crunching ambitions.

The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. Livestock Mandatory Reporting encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. The program gets its authority through the Livestock Mandatory Reporting Act of 1999, which must be reauthorized by Congress every five years. The program is up for reauthorization in September 2015.

Ensuring that its food meets the demands of its retailers and the consumers who eat it is essential to the success of any produce business. This builds consumer trust and helps retailers confidently supply the food we all eat. To help out on this front, the USDA’s Agricultural Marketing Service (AMS) offers audits through the USDA Good Agricultural Practices (GAPs) & Good Handling Practices (GHPs) Audit Verification Program.

A voluntary service provided by the USDA’s Agricultural Marketing Service (AMS), GAPs audits verify that fruits and vegetables are grown, packed, handled, and stored safely. The audits certify that operations are following guidance from the Food and Drug Administration and industry-recognized food safety practices that can minimize the risks of food-borne illnesses. AMS Specialty Crops Inspection (SCI) Division employees accomplish this through activities like evaluating food safety plans, walking the farm looking for food safety risks and performing unannounced visits to farms and facilities. The audits focus on waste management, such as animal manure; water quality; wildlife; and worker health and hygiene.

Every successful business must have a solid plan to successfully take it from the initial startup phase all the way through its push to expand its operations after the business matures. The same can be said for an industry looking to reach new heights in its lifecycle. A concerted emphasis must be placed on strengthening research, product development, and marketing efforts. To help out on this front, the USDA’s Agricultural Marketing Service (AMS) oversees 28 fruit and vegetable marketing order boards and committees. These entities develop regulations that moderate the flow of high quality produce, benefitting growers, handlers, and consumers. These groups also create research, marketing, and promotional campaigns that help expand the reach of the industry’s products. 

Through the AMS Marketing Order and Agreement Division (MOAD), industries approach the agency to establish a way to overcome marketing barriers. These efforts help growers and handlers within a geographic area increase their sales. The issues the committees focus on vary. For example, the Pistachio Marketing Order established reporting and Aflatoxin testing requirements on inshell and shelled pistachios. Pistachios produced in California, Arizona, and New Mexico are now required to be certified as meeting certain minimum quality requirements that are established by the Administrative Committee for Pistachios (ACP).

’Tis the season for good cheer, holiday festivities and cheese plates.   There are seemingly endless varieties to enjoy – Gouda, Blue, Cheddar, Asiago, Feta, Muenster and many more.  Hardworking American dairy farmers and cheese artisans make these delicious products. A strong dairy sector not only provides us with delicious food for the holiday table, it also has a great impact on rural America and local economies.

My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of working with the dairy industry, state governments and stakeholders to help farmers and producers.  I’ve actually been able to see first-hand how AMS programs services benefit dairy operations.  In August, I toured two Wisconsin dairy farms – Rosendale Dairy, a large farm with over 8,500 cows, and R&G Miller & Sons, an organic dairy farm with about 260 milking cows.