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Big Data for Small Producers - USDA Market News Now Covers 85 Farmers Markets

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

Family Values Produce Success for Sorghum Industry Leader

Meet Verity Ulibarri

Family values have proven to be the source of Verity Ulibarri’s success. As the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff, the sorghum producer from New Mexico is making strides in the agriculture industry.

Ulibarri, a fifth-generation farmer, said she always wanted to be a farmer. She and her husband, Anthony, started their own farming operation in 2011. They grow sorghum and wheat and run stocker cattle on approximately 1,700 acres of land.

With USDA Help, Farmers Market Goes Uptown

Across the country, from small towns to big cities, a vibrant downtown likely includes a farmers market.  That is exactly what city leaders from Greenwood, S.C., were thinking when they talked about revitalizing their downtown.  The Greenwood City Council voted unanimously to approve a $2.1 million construction bid for a new multi-functional farmers market, the Uptown Market.  The Uptown Market will be 156 feet long and 47 feet wide and a focal point for the community.  The planned site was originally the location of the town’s railroad station and inspired the design that mimics a train station to fit the historical character of the town.

USDA supports partnerships across the country to create greater economic impact for rural Americans.  In 2013, USDA’s Agricultural Marketing Service (AMS) Architect Fidel Delgado got involved in providing technical assistance for the development of Greenwood’s new farmers market.  With over 20 years of experience, Delgado provided case studies and worked with City Manager Charlie Barrineau to understand the community needs, learn about the area farmers, and review the site. Greenwood Mayor Welborn Adams said, “Fidel brought great insight to the project and really helped expedite the process.”

USDA Federal Marketing Orders Help Reduce Food Waste

USDA’s Food Waste Challenge is underway and federal marketing orders for fruits and vegetables continue to help out in the food donation effort. Under these industry self-help programs that are overseen by the Agricultural Marketing Service (AMS), groups decide minimum quality standards that benefit the entire industry. When products do not meet a marketing order’s quality standards but are still edible, they can be diverted to secondary markets to minimize food waste while increasing producer returns.

When this occurs, businesses have a couple of options: send the food to the processed market, donate the food to charities and food banks, or process the food into livestock feed. Nearly half of the active fruit and vegetable marketing orders also include comparable import regulations to ensure foreign products meet the same quality standards as those produced domestically.

Talking All Things Produce at the United Fresh Convention & Expo

The saying goes that change is the only thing that is constant. That certainly is the case in the produce industry where businesses are always looking to streamline processes and introduce new products to the market. Since my agency -- the USDA’s Agricultural Marketing Service (AMS) -- provides services that facilitate marketing opportunities for the industry, it is imperative for us to be nimble and constantly look for ways to strengthen our connection with industry leaders. One of the ways we do this is by attending conferences like last week’s United Fresh Convention & Expo in Chicago, Ill.

Pollinator Week Brings Focus on Honey Bee Health

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

The buzz of a honey bee and the flutter of a butterfly bring happy thoughts of beautiful gardens. These pollinators are also hard at work providing vital services that are critical to our national and global food supplies. Honey bees to native bees and birds, bats and butterflies help ensure the production of plentiful fruits, nuts, and vegetables. Pollination by honey bees alone adds more than $15 billion in value to agricultural crops each year. Unfortunately, the number of pollinators has been declining in recent years due to many factors.

It's National Pollinator Week! Celebrate Bees, Bats and Other Pollinators on Friday, June 19, at USDA's Pollinator Festival

It’s National Pollinator Week, June 15-21! Join us on Friday, June 19, from 9 a.m. to 2 p.m., to learn about bees, birds, bats and other pollinating animals at the sixth annual Pollinator Festival outside USDA Headquarters along 12th Street in Washington, DC. More than 14 USDA agencies, other federal departments and partners will celebrate the significance of pollinators.

Pollinators like honey bees, native bees, birds, bats, butterflies and other animals perform vital but often unnoticed services. They pollinate crops like apples, blueberries, strawberries, melon, peaches, potatoes, vanilla, almonds, coffee and chocolate. Without pollinators our diets would lack diversity, flavor and nutrition. An estimated $15 billion worth of crops, including more than 90 fruits and vegetables are pollinated by honey bees alone.

Celebrating Small Cities Month

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work.  Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their hometowns. USDA partners with communities across the country to create greater economic impact as the strong rural economies of our small, vibrant cities benefit the whole nation.

Secretary Vilsack identified strengthening local food systems as one of the four pillars of USDA's commitment to rural economic development, and USDA efforts in this area have made a big difference in small cities.  My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of supporting local and regional food systems through grants, research and technical assistance.  Across the country, city leaders are recognizing that farmers markets are at the heart of many towns and cities.

Farmers Markets: Important Sales Outlets for Organic Farmers

Across the nation, farmers markets continue to be great places for communities to gather, shop for fresh, healthy food, and get to know local farmers and ranchers.  Farmers markets are also important outlets for the sale of organic agricultural products. 

In fact, more than 40 percent of organic operations report direct sales to consumers.  As consumer demand for organic and local food increases, farmers markets offer important opportunities for organic producers to enter new markets and grow their businesses.

Let the Good Times Flow for National Dairy Month!

June is an eventful and versatile month—the start of warm summer days, school vacations, and holidays like Father’s Day and Flag Day.  We also celebrate many unusual observances in June such as Heimlich Maneuver Day, National Yo-Yo Day, and National Donut Day. But who can enjoy a donut without a nice, cold glass of milk?  June is the perfect month to combine the two as USDA joins the rest of the country in celebrating National Dairy Month.

For more than 75 years, we have celebrated dairy and all of its goodness during June.  What started out as National Milk Month in 1937 to promote milk consumption and stabilize the dairy demand has turned into a month-long celebration and tradition that acknowledges the dairy industry’s contributions to the United States and around the world.

Dairy has played an important role in America’s history since before the Revolutionary War, but it was not until