AMS

When cooking poultry, chefs know choosing the right bird will affect the outcome of a final dish. That’s why most recipes call for a fryer, roaster, or other class—terms based on the age and sex of the bird and printed on poultry labels. While breeding and raising practices have improved over the...

Positive brand recognition—having a brand the buyer can trust—is the cornerstone of marketing success. The same applies to USDA and, more specifically, the USDA organic seal. Since its origination in 2000, the green and white seal for certified organic products has become one of the world’s most...

According to the U.S. Census Bureau’s Profile America Facts, the first American Indian Day was celebrated back in May 1916. Red Fox James, a Blackfeet Indian, rode horseback from state to state, gathering endorsements from 24 state governments to have a day to honor American Indians. In 1990, then...

At the USDA’s Agricultural Marketing Service (AMS), we employ several veterans from different branches of the armed services. Their experience and training built them into strong multi-taskers, leaders and analytical thinkers—all of them invaluable teammates and civil servants. They each took a...

In business, location means everything. Not only do businesses need to understand where their customer base exists, but they also need to know where their competitors are. The same applies to farmers markets: they must understand their customers and competition to determine the potential for profit...

One of USDA’s most important missions is providing healthy meals to school lunch programs across the country. In a unique partnership, the Agricultural Marketing Service (AMS) and Food and Nutrition Service (FNS) agencies teamed up with Rachael Ray’s Yum-o! non-profit organization, the Chicago...

Last week, Agricultural Marketing Service (AMS) representatives collaborated with bright, young agricultural leaders at the National FFA Convention. The event truly showcased talented youth from all over the country.

“The Ryan Express” Delivers the Goods Major League Baseball Hall of Famer Nolan Ryan pitched 27 years in the big leagues, tossing a league record seven no-hitters. In that span Ryan was comfortably pumping 100 mile-per-hour fastballs past hitters until he was 40 years old, registering 95 mph on the...

With nearly 2 million page views in 2011 alone, the USDA National Farmers Market Directory is one of the Department of Agriculture’s most popular consumer search engines.

Nearly two dozen of our Agricultural Marketing Service (AMS) inspectors received the prestigious Colonel Rohland A. Isker Award for support of military food operations today. I am tremendously proud of each of them, and tremendously proud of the vital role they play in ensuring that every soldier...