agricultural marketing service

Over the past several years, USDA’s Agricultural Marketing Service (AMS) has conducted research on local and regional food systems to better understand the relationships, processes, and lessons learned in developing increasingly resilient food supply chains. The Local & Regional Foods Division within AMS has published more findings and tools that combine data analytics with real world case studies. As we celebrate National Farmers Market Week, we want to share these publicly available resources that support producers and consumers involved in farmers market operations.

Secretary Vilsack proclaimed August 6-12, 2023, as National Farmers Market Week to celebrate the growth and impact of farmers markets and their vital role in America’s food supply chain. This year, USDA is especially excited to celebrate the week and showcase our new efforts to support small to mid-sized farmers and regional food systems, including farmers markets. This past spring USDA’s Agricultural Marketing Service’s (AMS) announced the creation of new USDA Regional Food Business Centers and Resilient Food Systems Infrastructure programs that are providing resources for new and expanded local market opportunities and furthering our work to strengthen the food system.

As the warm weather approaches, so do days spent outside firing up the grill with friends and family. The month of May kicked off grilling season and whether you are shopping in the grocery store, or doing an online pickup order, there is one easy way to be assured that you’re getting what you paid for: the USDA grade shield. The USDA shield is a symbol of quality and assures consumers that the products they buy have met rigorous quality standards applied by highly skilled USDA graders.

The last few years have seen the U.S. dairy industry weather some storms, including an unprecedented global pandemic and the related supply chain disruptions, which forced producers to dump millions of gallons of milk that no longer had a market. Through it all, USDA continues to support the industry. For this year’s National Dairy Month, we’d like to highlight two major ongoing USDA programs that focus on the dairy industry.

Every year, thousands of farmers, ranchers, and businesses grow and produce organic products – and all these operations are audited by qualified organic inspectors. Organic inspectors visit fields, pastures, or processing plants to conduct annual reviews where they meet with farmers and processors, ask questions, and observe processes. Annual inspections by qualified inspectors strengthen consumer trust in the USDA organic seal and ensure families are getting what they paid for when they choose to buy organic.

Producers, feeders, and other stakeholders who want a better understanding of factors that contribute to the market value of cattle, and how these factors can inform marketing and production decisions, can join us at three upcoming in-person events at the USDA Cattle and Carcass Training Centers (CCTC). These events will help producers learn how they can improve their return on investments in their herds and are open to the public.

In the field and at organic organizations across the U.S., students grew new career skills in summer 2022.

USDA’s Agricultural Marketing Service (AMS), the Agricultural Research Service (ARS) and Purdue University have developed a series of training videos that illustrate proper sanitation assessment techniques to evaluate shell egg processing equipment. While the practices in these videos are required in facilities that have USDA grading, they are valuable for any shell egg facility wishing to learn more about good sanitation techniques.

The 2019 National Farmers Market Survey conducted by the USDA’s Agricultural Marketing Service (AMS) and the National Agricultural Statistical Service (NASS) collected data regarding the market practices of managers in 2019 from 10,000 farmers markets. Using trends and statistics found from these efforts, AMS and Wheaton College created five research briefs highlighting results from this survey and sharing insights into the trajectory for farmers markets into the future.