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Goya, the largest Hispanic-owned food company in the United States, is part of the First Lady Michelle Obama’s Let’s Move! movement to empower parents to make healthy choices for themselves and their families.  It is partnering with USDA’s new icon, MyPlate/MiPlato, that reminds consumers to build healthy plates at meal times.  As a national strategic partner, Goya is promoting the messages that support MyPlate and MiPlato to educate and encourage families to consume a well-balanced diet.  By teaming up with Let’s Move! and USDA, Goya has committed to provide people with several tools to improve their health.

In support of the First Lady’s initiative, Goya created an army of resources to help fight childhood obesity.  Goya has produced a brochure in both English and Spanish with six healthy recipes, ten tips on how to create a well-balanced plate, and a coupon for low sodium beans is being distributed to several Let’s Move Faith and Communities partners around the country.  Dr. Luz Myriam Neira, Director of Nutrition at the San Antonio Food Bank, said “the booklets were so well received by SNAP/Ed participants” that she will be using an electronic version of the booklet, sans coupon, to meet the demand for helpful recipes and tips. They are also working with a local grocery chain using these materials in their nutrition education efforts.  

Here at USDA, we’re always looking for great ideas and best practices that improve access to our programs. Access to USDA’s SNAP Supplemental Nutrition Assistance Program (formerly the Food Stamp Program) by Hispanics/Latinos is a special concern because our data show that many low-income Latinos simply don’t apply for SNAP even though they’re eligible. Language and cultural differences, confusion and fear about immigration status of family members are very real roadblocks for many Latinos. That’s why we’re encouraged by a new and exciting social services model in Milwaukee – the Robles Center - that is reducing those barriers and empowering Latino customers. Recently I talked with Sherrie Tussler, executive director of the Hunger Task Force (HTF) in Milwaukee, to learn more.

Today I participated in event with Chicago mayor Rahm Emanuel to highlight the challenge of increasing access to healthy foods. It’s a conversation that I and others at USDA have had many times before.  From small towns to big cities, people are talking about how to get more fresh, healthy food into their communities.  Everywhere I go, parents ask how and where they can get fresh fruits and vegetables for their children.  Schools ask for advice on sourcing healthier food for school meals. Shoppers ask where they can buy healthy foods in their neighborhoods.

According to the Institute of Medicine, 1 in 3 children and 2 out of 3 adults are overweight or obese. The percentage of obese adults in the United States is expected to reach 42 percent by 2030. More than 20 million Americans have diabetes, and 79 million are pre-diabetic. Our nation’s children may be the first American generation to have a shorter life expectancy than their parents’, due in large part to obesity-related diseases . In addition, the economic costs of obesity and related chronic health issues are staggering at an estimated  $147 billion per year in direct costs, and billions more if indirect costs such as lost productivity are included.

Are you an educator looking for a unique new way to motivate Supplemental Nutrition Assistance Program (SNAP) participants to eat healthfully and cook more at home?  Or do you just love browsing, collecting, and arranging new recipes? Either way, you’re going to appreciate the latest feature added to SNAP-Ed Connection’s Recipe Finder—the ability to create your own personalized cookbook using our recipes. The process is easy, and the result is a cookbook that meets your needs and inspires healthy eating.

The Recipe Finder includes almost 600 low-cost, healthy recipes to choose from for your cookbook.  Add as many or as few as you’d like.

Some of the most passionate advocates for USDA’s Food and Nutrition Service are our partners across the country.  I realized that when I sat down yesterday with our hunger fighting partners in rural Greeley, Colorado.  The town sits in the shadow of the Rocky Mountains in Weld County, among some of the richest, most productive farmland in the west.  It’s a massive 4,000 square mile county where cattle, grain and sugar beets are king.

Yet in the midst of the beauty and bounty, I was struck by the fact that 25,000 people here are in need.  So United Way of Weld County brought together more than two dozen local agencies that all have a common goal:  to strengthen their community by reducing hunger and promoting health.

Cross posted from the White House blog:

At USDA’s Food and Nutrition Service we are committed to keeping our vital nutrition assistance programs available to those who need them most.  One way to do that is to ensure access.  Another is to ensure integrity—Americans expect us to serve those in need, and they expect us to do so with accountability for the benefits provided.

That why today, as part of the Obama administration's ongoing Campaign to Cut Waste, we’ve announced a proposed rule that will provide States with additional tools to maintain integrity in the Supplemental Nutrition Assistance Program (SNAP), also known as food stamps. The proposed rule will help States identify and prevent fraud by allowing them to request client contact when there are excessive Electronic Benefit Transfer (EBT) card replacement requests by SNAP households. The rule also further clarifies the definition of what constitutes trafficking. These new tools are important because excessive card replacement requests by SNAP recipients may indicate that the client does not know how to use the card properly and needs additional help or training, or that fraudulent activity may be occurring that warrants further investigation by the State. To be clear, we expect most requests for replacement cards to be legitimate ones; however, it’s important that we take a closer look at those cases in which cards are replaced at an excessive rate.

I had the distinct pleasure of visiting the birthplace of former Agriculture Secretary Henry A. Wallace during a recent trip to Iowa.  In fact, my tour of the farm near Orient in south central Iowa happened to be May 15, the day the USDA celebrated its 150^th anniversary.

Wallace was Secretary of the Agriculture from March 4, 1933 until September 4, 1940.  He served as Vice President of the United States from 1941 to 1945 under President Franklin D. Roosevelt and was also Secretary of Commerce from 1945 to 1946.

Wallace is perhaps the 20^th Century’s most well-known Ag Secretary and his accomplishments are monumental.

As we celebrate Mother’s Day, it is most appropriate to recognize the important role women play in shaping the eating patterns of their family members and especially, their children.  So today, we are launching an updated web site with new messages, tools, and resources to help nutrition educators reach one of the most critically important target groups—moms.  FNS administers 15 nutrition assistance programs such as the Supplemental Nutrition Assistance Program and the Women, Infants and Children Program that help individuals and families meet their nutrition needs.  Since many participants in these programs are women and children, moms are a high priority for nutrition education because they can make a big impact of the eating habits of their families.

The new resources include 13 audience-tested core nutrition messages, tips for making healthier choices, ideas for tasty meals and snacks that include whole grains, milk, fruits and vegetables, and other easy to use ways to help consumers to understand and put MyPlate recommendations into practice.  Testing showed that these materials resonate with moms, provide realistic ways to engage their children, and offer appealing tips to incorporate whole grains, fat-free and low-fat milk, and fruits and vegetables into family meals and snacks.

Promoting access to fresh and nutritious foods for the millions of Americans who participate in nutrition assistance programs is a top priority for USDA. We’re happy to announce that we’re emphasizing our commitment to promoting healthy food choices by giving more SNAP participants the ability to spend their benefits at farmers’ markets. Starting this month, we are making $4 million dollars in funds available to equip farmers’ markets with wireless point-of-sale equipment.

Happy Birthday USDA!!  We are 150 years strong, serving as federal department bettering the lives of the American people.  For over 40 years USDA’s Food and Nutrition Service (FNS) has served as the federal agency in USDA that administers the Nation's domestic nutrition assistance programs.  Our 15 programs comprise the Nation's food safety net, serving 1 in 4 Americans. They include the Supplemental Nutrition Assistance Program or SNAP (formerly the Food Stamp Program), National School Lunch Program (NSLP), Special Supplemental Nutrition Program for Women, Infants and Children (WIC), Fresh Fruit and Vegetable Program, and The Emergency Food Assistance Program, among others.