producers

A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today.  This means that producers need to follow a strategic business model.

The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies.

Recently I traveled to California to meet with farmers who are coping with the state’s historic drought.  This was my second trip to the Golden State in recent months to see first-hand how USDA’s disaster assistance and conservation programs are helping producers and rural communities, and to continue the conversation about how USDA and the federal government as a whole can support efforts to build long term resilience to drought.

My first visit was with Rick Martinez at his Triad Farm in Dixon, California.  Rick practices land stewardship on the 4,000 acres he farms and through his leadership as a member of the area Resource Conservation District.  While he doesn’t face the exact same set of water shortage pressures experienced by California’s Central Valley farmers, Rick recognizes that the state’s drought may well extend into the foreseeable future and has a long-term plan to build resilience for his operation.  As he has done over the past several years, he continues to install drip irrigation in his tomato fields and is experimenting with drip irrigation for his alfalfa and corn crops.  The Natural Resources Conservation Service (NRCS) provides cost share assistance for some of these investments – but Rick pays for 100 percent of other investments because it makes good business sense.  He is able to reduce water use and input costs while increasing yields.

Blueberries are often highly sought after because of their long list of health benefits and their sweet taste. Whether purchased fresh, frozen, or pureed, the blueberry has long been a staple in the diets of many people. Every July, the entire nation celebrates Blueberry Month by coming up with creative recipes and other unique ways to get their fill. Here at USDA, every month is Blueberry Month. One of the ways that we show our appreciation for our nation’s blueberry producers and processors is by creating more opportunities for people to enjoy this delicious fruit.

Indigenous to North America, the history of blueberries can be traced all the way back to Native Americans, who added them to soups, stews, and even meats. Highbush or cultivated blueberries are grown on large bushes that are planted in rows. These blueberries are often sent to the fresh market. Lowbush or wild blueberries produce smaller sized berries and are pruned every couple of years. The majority of lowbush blueberries are processed into items like jams, jellies and baked goods.

U.S. agriculture is increasingly diverse, with farmers, ranchers, processors, distributors, vendors, and more from various backgrounds.  Just like their products, the operations and the men and women that run them are diverse – in gender, race, age, size, and production practices.  At USDA, we are committed to supporting all of American agriculture with our programs and services.

My agency, USDA’s Agricultural Marketing Service (AMS), is in a unique position to encourage and promote diversity, particularly when it comes to industry leadership.  AMS oversees 22 industry-funded research and promotion programs that allow farmers and businesses to pool resources, set common goals, and make collective decisions about how to best develop new markets, strengthen current markets, and conduct important research and promotion activities covering a wide variety of topics from nutrition to sustainability.  These programs, which create opportunities for farms and businesses across the country, are led by industry board members appointed by the Secretary.  AMS has been working hard to ensure that research and promotion boards reflect the full diversity of American agriculture.  We know that the programs are stronger when the boards represent the diversity of the industries they represent and the consumers they serve.

Ever wonder how USDA is able to make a forecast – either economic or weather?  It takes a lot of work.

Last week, USDA’s U.S. meteorologist Brad Rippey met with producers in southwestern Michigan. The first stop, on a rainy, stormy morning, was with Bryan Bixby, owner of Bixby Orchards in Berrien Springs.  Bixby described how spring wetness has been detrimental to fieldwork and crop quality.  For example, wet, humid conditions shortened the southwestern Michigan strawberry season and reduced fruit quality.  In addition, wetness has impeded Bixby's efforts to complete soybean planting.  During a tour of his orchards, Bixby described how the recent winter was Michigan's harshest since 1976-77, causing substantial mortality in peach trees -- requiring him to buy peaches from South Carolina in order to meet customer demand.

When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.

The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy.

This is the final post of the weekly disaster assistance program feature series on the USDA blog.

For the past few weeks we’ve shared stories of how the farmers and ranchers across the country have been helped by disaster assistance programs restored by the 2014 Farm Bill. These USDA programs are helping thousands of producers and their families recover from natural disasters.

These amazing stories of strength and courage show the resilience of the men and women who feed and clothe more than 313 million Americans and billions of people worldwide. Despite uncontrollable setbacks caused by drought, snowstorms, tornadoes and other natural disasters, American farmers, ranchers and their children persevered beyond measure. I’m honored to be part of an agency that works for and with such amazing people.

Growing up on a farm in Camilla, Ga., I developed a passion for agriculture early. Being a farmer’s daughter helped me understand the challenges farmers and ranchers face over time and the need for common-sense policies and programs to create and expand opportunities for the farmers of the future. Now, as the Deputy Secretary of the USDA, my highest priority is to ensure that beginning farmers and ranchers - women, young people, immigrants, socially disadvantaged producers, returning veterans and retirees - have access to the programs and support they need to succeed.

Today, we’re announcing a new resource: USDA.gov/newfarmers.  This new website is a one-stop shop to connect new farmers and ranchers with USDA resources, programs and support.  On www.usda.gov/newfarmers, new farmers can find information about accessing land and capital, managing risk, finding education, outreach and technical assistance, growing businesses and markets, and investing in the land and environment.

Two years ago this month, the United States and the European Union (EU) implemented an organic equivalence arrangement, meaning products that are certified as organic in the U.S. can also be sold as organic in the EU, and vice versa. This arrangement broke down many of the barriers that organic producers, especially small and medium-sized farmers, were facing in exporting their goods to one of their largest markets. It has also proved to be a good example of how we can recognize each others' systems and work together across borders to arrive at beneficial agreements.

The U.S. and EU have some of the strongest regulatory protections in the world, and the organic equivalence arrangement recognizes these standards and uses them for everyone’s benefit. Before the agreement, growers and companies wanting to trade products on both sides of the Atlantic had to obtain separate certifications to two different standards, which meant a double set of fees, inspections, and paperwork. Now, if a product is certified organic by one party, it can bear both the USDA organic seal and the EU organic logo, without going through that second certification process. This is possible because the EU and the U.S. have recognized that though our regulatory systems are different, they both produce high quality organic food and agricultural products under rigorous programs. Secretary Vilsack, while addressing the EU agricultural ministers earlier this week, had the same message of cooperation in regards to the Transatlantic Trade and Investment Partnership (T-TIP).

Every June, USDA joins the rest of the country to celebrate Dairy Month. It is a time to thank our nation’s dairy producers and processors for their tireless work to produce quality dairy products like milk, cheese, and yogurt. Here at USDA, besides getting our fill of our favorite dairy products, we celebrate our nation’s dairy industry every day by finding new markets where people can enjoy their products. This often entails working with other countries’ governments to negotiate export and import requirements as well as helping businesses meet these requirements.

Our nation’s dairy exporters reach new markets with the help of the Agricultural Marketing Service (AMS). Export certificates are often the critical piece in the trade puzzle. On this front, AMS offers certificates for more than 80% of the countries that accept U.S. dairy exports. Our Dairy Programs can verify that businesses’ dairy products meet export requirements. The AMS Dairy Grading Branch provides export certificates for products or conditions for which they have documentation for or from plants they inspect.