national farmers market week

This week we’ve celebrated farmers markets as a vibrant segment of U.S. agriculture that offers a unique and personal way to connect producers and consumers.  We highlighted decades of farmers market participation, updated the status of farmers markets across the U.S., offered an example of innovation in the lessons learned by a market in Kentucky, and explained how structure and function interact through farmers market architecture.  Now, with National Farmers Market Week coming to a close tomorrow, we thought we should share some perspective on how farmers markets fit into the larger local and regional food landscape.

Farmers markets are evolving.  They are moving away from seasonal, parking lot produce stands and becoming year-round, self-sustaining, community hubs.  As more and more cities and communities look for ways to strengthen their local economies, we’ve seen more emphasis placed on both the infrastructure and the actual structure of their farmers markets.  That’s where I come in.

For nearly 15 years, the Jeffersontown, KY, Farmers Market struggled.  Dwindling to only four vendors selling to a handful of customers, the market was barely surviving from year to year. In 2009, the City of Jeffersontown found a recipe for success by combining the town’s enthusiasm and energy with support from USDA’s Farmers Market Promotion Program (FMPP) to reinvigorate and reinvent the farmers market.

FMPP is a competitive grant program administered by USDA’s Agricultural Marketing Service (AMS).  The program provides funds to help establish, expand, and promote farmers markets, roadside stands, community-supported agriculture programs, and other direct-to-consumer marketing opportunities.  FMPP has funded 443 diverse projects across the country since 2006.

We’ve known for some time that local food is a vibrant and growing sector in agriculture. Consumers are seeking out food produced in their region, and this local food – whether it’s purchased at a farmers market, in a grocery store, at a restaurant or elsewhere – is now a multi-billion dollar industry. This week, we received further evidence of the strength of consumer demand for local foods. The National Farmers Market Directory, compiled by USDA’s Agricultural Marketing Service (AMS), has just been updated and shows a nearly 10 percent increase in listings over last year.

It was 1918 when Elmer Moje first took crops to market with his father on a horse and wagon in North Tonawanda, New York.  Moje, who turns 99 later this month, still takes his crops to the market once or twice a week.

“I don’t have the wagon or the horse anymore,” he says with a laugh. “Back then it was all done by hand. My father never owned a tractor, he only had horses. Now everything is done by tractor.”

Cross posted from the Let's Move! blog:

On August 4, the Farmers Market by the White House was bustling with individuals celebrating World Breastfeeding Week and National Farmers Market Week. The festival’s purpose was to recognize the value of farmers markets and the role that nutritious fruits and vegetables play in promoting wellness.

When the USDA first made the dataset from the USDA National Farmers Market Directory available to web and application designers last year, we weren’t sure what was going to happen.  We just knew local food lovers, farmers market lovers, and data lovers were waiting for it.

The results have been amazing. Websites and apps that not only benefit their local communities, but help farmers markets have popped up across the nation.

When I visit my local farmers market, I know that every peach, tomato, or strawberry I purchase helps local farmers pay their bills and support their families.  Not only do I enjoy the health benefits and the wonderful flavors from fresh produce but I’m helping local farmers stay in business.

The announcement this week that the number of farmers markets has grown by 17 percent nationwide comes as no surprise to the USDA’s Market News. As demand for local and regional foods has grown, USDA’s Market News has grown as well by providing coverage of farmers markets and auctions.

During National Farmers Market Week, we celebrate farmers markets across the country, their popularity and their growth.  But there wouldn’t be any farmers markets without farmers. Just as farmers markets help consumers know their farmer and know their food, they also help producers know their customers and know their business.  I’d like to share with you one Virginia farmer’s account of how a farmers market helped him: