national farmers market week

I’m really looking forward to celebrating National Farmers Market Week. Farmers markets play a key role in developing food systems that help local grow economies. They bring people together, create bridges between rural and urban communities and increase access to locally-grown fruits and vegetables, providing healthier options for consumers across the country.

When Hurricane Katrina struck over a decade ago, New Orleans’ Lower Ninth Ward notoriously faced some of the worst devastation in our nations’ history. The floodwaters have long since subsided, but residents in this community are still struggling to rebuild the lives they knew before the storm.

What are you doing August 7 through 13? That’s National Farmers Market Week – a time to celebrate the farmers, ranchers and local food businesses, as well as the communities that support them. USDA Secretary Tom Vilsack has officially declared August 7 through August 13, 2016 as the 17^th annual National Farmers Market Week, highlighting the key role that farmers markets play in bringing communities together around agriculture. And with more than 8,500 farmers markets around the country, there are lots of opportunities to celebrate!

I will be celebrating that week by visiting markets across the nation, before wrapping up the week at the USDA’s Farmers Market in Washington, D.C., on Friday, August 12. You can celebrate at your local market too! The National Farmers Market Directory makes it convenient to find farmers markets in your area with weekday, weekend, and evening options.

As part of National Farmers Market Week, USDA’s Agricultural Marketing Service (AMS) Administrator Anne L. Alonzo and I traveled to New Mexico, the Land of Enchantment. The bustling Santa Fe Farmers Market was the perfect place to kick off the week! While there, we also traveled to the beautiful countryside and met with key local food stakeholders during a special session and visits to local farms.  

The round table forum and farm visits allowed farmers, ranchers, and local food organizations to share their experiences. We heard from Danny Farrar, who owns Rancho La Jolla in Velarde and is also a member of the Farm to School Board of Directors. He told us that many of the northern New Mexico farmers who sell at farmers markets are growing fruits and vegetables on small family farms of just 3 to 5 acres and on land passed down through generations. He told us that keeping his land as a working farm is as important to his culture and heritage as it is to its profitability.

Farmers markets create the ultimate win-win-win scenario. They provide consumers access to locally grown fruits, vegetables, and other foods, while also giving farmers the opportunity to develop a personal relationship with their customers. Just ask executive director Jerry Lami who manages the West Coast Farmers Market Association.

Mr. Lami knows firsthand the positive developments that farmers markets can spark. “They create a fantastic relationship between communities and farmers,” he shares. “Neighbors meet neighbors. It’s a social gathering and an opportunity for customers to meet growers; then new relationships begins.” The end result, he adds, is that the farmer becomes a trusted food provider.

Fighting hunger and improving the health of those who receive nutrition assistance can require creative measures.  So as we celebrate USDA’s 16th annual National Farmers Market Week (August 2 -8), it’s important to remember the multitude of benefits farmers markets can offer our nation’s struggling families.

These days, low-income mothers can more easily access fresh fruits and vegetables thanks to farmers markets. And the concentration of fresh and nutritious foods found at these healthy hubs helps introduce more of our nation’s households to a variety of foods that are both good for you and taste great!

We know that making sure our children have access to a good education and nutritious food helps put them on a path to success. Building a strong foundation for our nation’s youth means ensuring they have all the tools in place to grow up healthy and strong. However, too many American children live in households where healthy food is not always available. In remote areas especially, families still often face barriers to getting the education and healthcare that they need.  That’s why USDA invests in initiatives that boost nutrition, invest in important rural infrastructure, like schools, hospitals and farmers markets, and help our nation’s rural families access crucial resources they need to give their kids a strong start to life.

Because the importance of a healthy start cannot be overstated, we begin August by celebrating National Women, Infants, and Children (WIC) Program Breastfeeding Week in conjunction with Farmers Market Week. Breastfeeding provides health, nutritional, economic and emotional benefits to both mother and baby, which is why WIC provides support for breastfeeding mothers.  WIC has a significant, positive impact on the overall health of children and over half of the infants in the United States participate in the program.

Greetings from New Mexico, the Land of Enchantment!  I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years.  This popular farmers market started with just a handful of growers and now has more than 100 vendors, more than any other in the state.  It’s the perfect place to celebrate all that farmers markets do for rural and urban communities around the country by kicking off the 16^th annual National Farmers Market Week.

Audio story from USDA Radio available on the USDA website.

The growth in Santa Fe’s market mirrors what is happening across the country – Americans want to get to know their farmers and learn where their food comes from.  Farmers markets like this one are at the heart of many towns and cities, attracting foot traffic and customers to brick and mortar stores, bringing together rural and urban Americans, and creating jobs and opportunities for local farmers and ranchers.  That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is always looking for innovative ways to help farmers markets succeed.

Earlier this month, USDA celebrated National Farmers Market Week to highlight the healthy offerings they provide American families.  The department invests in farmers markets in a myriad of ways – from helping farmers develop their products for markets, to enriching children’s bodies and minds through the “farm to school” program.  In fact, there are more than 8,000 farmers markets listed in USDA’s National Farmers Market Directory, and more than 5,000 farm stands and farmers markets across the nation are accepting SNAP benefits.

During the month, I had a chance to speak with Lt. Col. Eric Smith, commander of Fort Meade’s (Md.) Headquarters Command Battalion.  We discussed USDA’s partnership with the Department of Defense and supporting the Healthy Base Initiative through FNS programs.  DoD’s Healthy Base Initiative works to improve the health and wellness of service members and their families by reducing obesity and decreasing tobacco use. Currently, 14 military installations participate in a pilot to create an environment that promotes healthy lifestyles. Fort Meade is one of them.

They looked like apples to the twenty-seven children who were waiting patiently in line for lunch as part of the USDA Summer Food Service Program (SFSP) at Old Plank Estates in Butler, PA. But in fact, Freedom Farms, a local farmers market, brought a bushel of fresh picked nectarines for the children in honor of National Farmers Market Week. Lisa King from Freedom Farms explained to the children that, while nectarines may look like apples, they’re more like peaches without the “fuzz”. Giggling, with juice running off their chins, the children enjoyed the foreign fruit.

The USDA program is administered in Pennsylvania by the Department of Education. Old Plank Estates, a USDA Rural Development and Housing and Urban Development funded multi-family housing complex, is partnering with the Paul Laurence Dunbar Community Center to provide the meals to the children.  As an added bonus, Freedom Farms is a new partner in the program, offering to donate fruit each day and to help the children plant a garden at the complex next spring.

We just wrapped up the 15^th annual National Farmers Market Week here at USDA. It has been an AMAZING week filled with celebrations at farmers markets across the country.  Last Friday, at our own USDA Farmers Market, we hosted hundreds of youths to introduce them to healthy back-to-school snacks; and we even had a special guest appearance from our old friend Smokey Bear (who turned 70 years old on Saturday).

Every year, the first full week of August is our opportunity to highlight the country’s thousands of farmers markets, the farmers and ranchers who make them possible, and the communities that host them.  Farmers markets and, more broadly, local and regional food systems, are one of the four key pillars that USDA is focusing on in order to encourage rural economic development and improve the quality of life for rural Americans.