myplate

For MyPlate’s 2^nd birthday on June 2, 2013, USDA is using the power of social media to throw a month- long virtual party.  Everyone is invited to participate and help celebrate the success of USDA’s MyPlate on the new MyPlate Facebook page.  Log on to www.facebook.com/myplate from June 2 through the end of the month and wish MyPlate a healthy Happy Birthday!

MyPlate’s birthday wish is to increase its Facebook fan base so that even more people can learn about MyPlate and healthy eating.  The MyPlate Facebook page will have a new birthday cover photo and birthday related posts all week long.  Fans, partners, and other federal agencies are also being encouraged to use blogs, Twitter, Pinterest, or Instagram to help celebrate this happy milestone. The event hashtag is #MyPlateBirthday.

Cross posted from the Let's Move! Blog:

Growing up in the Philippines, my mother was my main source of inspiration for cooking. I came from a family of eleven kids, and as a child, I would constantly volunteer to help her in the kitchen. My mother would prepare such amazing authentic Filipino food, and cooking for her was almost second nature. She didn’t think about it, she just knew what ingredients to use, how much of each to use, and how to combine their flavors in ways that would satisfy everyone in the family. So Filipino food for me is much more than just adobo, longganisa, or tocino and fried rice – it represents a huge part of my culture, and most importantly, it is what connects me with my family. And that’s why it’s so important to me that we think about Filipino food not just in terms of what’s delicious, but in terms of what’s healthy and nourishing for our families.

That’s why I’ve teamed up with Chef Ming Tsai, the White House Initiative on Asian Americans and Pacific Islanders, the First Lady’s Let’s Move initiative, and the U.S. Department of Agriculture to help promote healthy and traditional Asian American and Pacific Islander cuisine. Following a healthy cooking and eating lifestyle has always been important for me as a chef and a mom, and with the USDA’s MyPlate food icon, we have a powerful visual reminder about how to build healthy meals for our families.

It’s been a little over a year since we first launched SuperTracker, and in that time we’ve loved hearing from our now over 2 million registered users – what they like about the site and ideas to make it better. We’re excited to announce a new SuperTracker feature that is based on user feedback!  It’s now possible to create My Foods – customized versions of SuperTracker foods with nutrition information that you enter.  When you search for a food in Food Tracker, just click on “customize” in the left hand column and Create My Food pops up. Nestlé Water North America created an educational Daily Buzz TV segment which reached 1.2 million viewers, as well as two Audio News Releases, which aired on nearly 1,900 stations.

Is eating healthy too expensive? It doesn’t have to be if you are willing to follow three simple reminders -- Plan, Compare and Prepare.   If you follow these, you and your family can save money and eat healthier.

I am pleased to report that over two million Americans are now using USDA’s SuperTracker, our online dietary planning and tracking tool!

Today, as never before, our awareness is heightened about the importance of healthy eating.  Cookbooks and diet books reign supreme in the bookstores.  There are entire TV channels devoted exclusively to food and, of course, stories of too many Twinkies, doughnuts and sodas provide constant fodder for the late night comedians.  A day doesn’t go by that new food-related research isn’t released.  Diet and health information abound on social media.  Grocery stores are constantly adding new, healthier products.  And communities across America are trying new and novel approaches to promote healthy eating.

From the start of the SuperTracker project, meeting the needs of our nearly two million users has been our top priority. We pride ourselves on our ability to quickly respond to feedback on everything from tweaks to the site’s layout and design to suggestions for new features—such as the recently added a function that allows users to set a personal Calorie goal. We were even recognized as one of the government’s best in customer service by the Council for Technology and Industry Advisory Council!

MyPlate is using the power of Facebook, Pinterest, and Twitter to make it easier for consumers to find simple science-based and practical guidance in many forms to help consumers eat healthier and live healthier.  These social media platforms reach broad audiences and can now direct users to the wealth of consumer-friendly content supporting the MyPlate icon.

“Through social media, USDA can reach people where they need to make food decisions  -- on-the-go, in stores, at restaurants, and at home -- and provide timely tips and information that can be shared with family and friends.” - Dr. Robert Post, Associate Executive Director of the Center for Nutrition Policy and Promotion.

The USDA Center for Nutrition Policy and Promotion (CNPP) and its National Strategic Partners work together to deliver coordinated, consumer-friendly messages that promote the 2010 Dietary Guidelines for Americans to a broad audience.   Recent messages disseminated included Make half your plate fruits and vegetables, Enjoy your food, but eat less and Drink water instead of sugary drinks.

Partner promotion activities vary for each message, but are far-reaching.  The following are examples of how several of our National Strategic Partners encouraged Americans to replace sugary drinks with water, reaching 91 million consumers and 4.4 million consumer influencers:

Cross posted from the disability.gov blog:

Today, I was thinking about the last entry I wrote for Disability.gov’s blog just about a year ago and considering our accomplishments in 2012 and the opportunities that are ahead for 2013.

The need for food assistance remained high in 2012, with an average of 47 million people participating in the Supplemental Nutrition Assistance Program (SNAP) every month. Program participation increased in response to natural disasters, such as Hurricane Isaac in Louisiana and Hurricane Sandy in the New England states. However, overall the program grew at a slower rate and even flattened toward the end of the year. SNAP continues to be the cornerstone of the national hunger safety net by helping those in need put healthy food on the table.

After an exciting and successful year reaching well over a million users, SuperTracker celebrates its first birthday! With growing public interest in nutrition and health, we found that SuperTracker is the online tool many people have been waiting for to help them adopt healthful eating habits; something that is top of mind this time of year SuperTracker is an easy-to-use, tool for tracking food intake, physical activity and weight - for free!!  If you have a 2013 New Year’s resolutions to eat better, lose weight, or exercise more, then you need to be using SuperTracker.