Travis Forgues is an organic dairy farmer in the town of Alburgh in northwest Vermont, almost at the Canadian border and surrounded on three sides by Lake Champlain. Like many of the other dairy farmers in northern Vermont, Travis is a realist. He went to college. He tried city life. But he was born into farming, and that’s how he wanted to raise his own family. So Travis went to his dad and had a talk about organic farming, and he convinced his father, and then many others, to convert their land from conventional agricultural practices to organic. As Travis saw it, organics was a growing niche within American agriculture, and consumer demand for organically produced dairy was taking off. Better still, consumers were willing to pay more for organic products. Today, as a result of Travis’ work, nearly 130 dairy farmers across New England have signed on to the “New England Pastures” organic dairy cooperative for Organic Valley.