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USDA Introduces New Resources to Help Nutrition Educators Reach Moms

As we celebrate Mother’s Day, it is most appropriate to recognize the important role women play in shaping the eating patterns of their family members and especially, their children.  So today, we are launching an updated web site with new messages, tools, and resources to help nutrition educators reach one of the most critically important target groups—moms.  FNS administers 15 nutrition assistance programs such as the Supplemental Nutrition Assistance Program and the Women, Infants and Children Program that help individuals and families meet their nutrition needs.  Since many participants in these programs are women and children, moms are a high priority for nutrition education because they can make a big impact of the eating habits of their families.

The new resources include 13 audience-tested core nutrition messages, tips for making healthier choices, ideas for tasty meals and snacks that include whole grains, milk, fruits and vegetables, and other easy to use ways to help consumers to understand and put MyPlate recommendations into practice.  Testing showed that these materials resonate with moms, provide realistic ways to engage their children, and offer appealing tips to incorporate whole grains, fat-free and low-fat milk, and fruits and vegetables into family meals and snacks.

On Cinco de Mayo Somos Uno: We’re One USDA

This past Saturday, the Department of Agriculture (USDA) participated in the celebration of the 20th anniversary of the National Cinco de Mayo Festival® ¡Salud en Cinco de Mayo!, sponsored by the League of United Latin American Citizens (LULAC) and the Maru Montero Dance Company.  USDA partnered with LULAC, with whom we work on the recruitment of Hispanic professionals, promoting nutrition in the community, and on the First Lady’s Let’s Move! initiative.

Along with other representatives of the federal government, our Under Secretary for Marketing and Regulatory Programs, Ed Avalos, gave welcoming remarks and emphasized a message of cultural heritage and health during this celebration.  Sam Kass, White House Chef and Senior Advisor Policy Advisor for Healthy Food Initiatives for the First Lady, was also present.

Walking for the Health of It (or Let’s Move! Federal Employees)

Dallas is home to a number of regional offices of federal agencies where we are all busy working to accomplish our various missions. Sometimes we get the opportunity to reach across departmental lines and work with our peers in other agencies. Recently, some of us walked right out of our office buildings and joined forces to promote a healthy lifestyle for federal employees.

FNS Celebrates USDA’s 150 Years of Service

Happy Birthday USDA!!  We are 150 years strong, serving as federal department bettering the lives of the American people.  For over 40 years USDA’s Food and Nutrition Service (FNS) has served as the federal agency in USDA that administers the Nation's domestic nutrition assistance programs.  Our 15 programs comprise the Nation's food safety net, serving 1 in 4 Americans. They include the Supplemental Nutrition Assistance Program or SNAP (formerly the Food Stamp Program), National School Lunch Program (NSLP), Special Supplemental Nutrition Program for Women, Infants and Children (WIC), Fresh Fruit and Vegetable Program, and The Emergency Food Assistance Program, among others.

USDA Offers Funding to Support School Nutrition

6 cent rule is a linchpin to schools adopting new meal standards that will improve kids’ meal choices in the cafeteria.

USDA’s Food and Nutrition Service has issued an important piece of the Healthy, Hunger-Free Kids Act of 2010 – the 6 cent interim final rule – to give schools and communities the tools to meet the challenge of providing more nutritious food. This rule is another big step to provide our children with the nutrition they need in school to be healthy, active and ready to face the future.

In January, USDA unveiled new standards for school meals based on recommendations from the Institute of Medicine and the Dietary Guidelines for Americans. These updates will result in healthier meals for kids across the nation.  The 6 cent interim final rule is important because it establishes the requirements for states to certify school district compliance with the new meal standards. Once certified, school districts that meet the meal standards will be reimbursed an additional 6 cents for each lunch served.

Healthy Gardens, Healthy Youth School Pilot Program: Training Teachers Coast to Coast

A classroom floor becomes a garden as 2nd graders at Hiawatha Elementary in Webster, Iowa decide which of their favorite fruits and vegetables will be planted in their school garden. Gathered in anticipation around a rectangle that represents the actual size of the garden bed, their teacher skillfully guides the planning, helping them consider which plants will thrive in Iowa’s climate, which plants require more or less sun, and which plants will be compatible neighbors.

Along the way, the teacher introduces math concepts – deftly integrating her classroom lessons into a real world experience. Soon the students will be planting this garden for real - just as they have planned it - as will 4,000 other youth in 57 schools in Iowa, Arkansas, New York and Washington participating in Healthy Gardens, Healthy Youth (HGHY), a project of the People’s Garden School Pilot Project.

Food and Nutrition Service Heeds the Blueprint for Cost Savings

In the three months since Agriculture Secretary Tom Vilsack announced USDA’s “Blueprint for Stronger Service,” the Food and Nutrition Service has continued to develop cost-saving and efficient strategies that will save taxpayers money and streamline operations.

The “Blueprint for Stronger Service” was designed to modernize and accelerate service delivery while improving the customer experience through the use of innovative technologies and business solutions. When the plan was announced Jan. 9, it called for USDA to close 259 domestic offices and facilities, as well as consolidating, standardizing or centralizing a number of other products and services.

How to Get Summer Food PSAs on Your Local Radio Station

Most kids cannot wait for school to let out in June.  However, for some parents and other caretakers, when school is out for summer, they begin to worry about how they will feed their children a nutritious breakfast or lunch.  USDA's Summer Food Service Program (SFSP) fills this summer meal gap for many low-income families by feeding children when school meals aren’t available.  Although USDA funds SFSP, local organizations all over the country make the program work by becoming sponsors that serve nutritious meals and snacks at schools, recreation centers, playgrounds, parks, churches, day camps, summer camps, housing projects, and Indian reservations.

To help get the word out that the program is available to school-age children and in need of more sponsors, we’ve created free radio public service announcements (PSAs) that you can air in your community. There are 4  under 30 second PSAs to choose from— 2 that focus on recruiting summer meal sponsors and volunteers and 2 that let families know where they can go to receive summer meals.

Fresh from the Garden

I get to learn about a lot of great local initiatives when I make visits around the country.  On a recent trip to Dallas, I visited Metrocrest Social Services, a community resource agency in Farmers Branch, Texas, that provides services to families in crisis and helps them make plans for the future. The purpose of the visit was to learn how outreach workers from the North Texas Food Bank come to this office to assist clients submit applications for the Supplemental Nutrition Assistance Program.

Camilla Zimbal, social services director, gave me a tour of the agency, and showed me some of the other services available to clients. One of the highlights of this one-stop shop is a food pantry at which pantry clients may select groceries once a week. In addition to the canned and boxed food, they can also select fresh-from-the-garden fruit and vegetables.

Community Baby Cafés: A Great Benefit for Moms, Children and Families

As Administrator of the Food and Nutrition Service, I know that our 15 nutrition assistance programs help a wide variety of people around the country. But there’s nothing like getting out of the office to personally witness the boots on the ground efforts by those who administer and promote our programs on a daily basis. I recently traveled to the FNS Southwest Regional Office in Dallas to meet federal and state personnel and partners and to tour several centers that make up the first line of defense in creating our nation’s safety net against hunger.

One place that I found particularly impressive during my travel was the Dallas Community Baby Café, sponsored by the City of Dallas WIC program. The Women Infants and Children or WIC program provides aid to low-income pregnant, breastfeeding, and non-breastfeeding mothers, and their children up to age five who are at nutritional risk. Conveniently co-located next to a WIC clinic that serves over six thousand participants a month, the café is the newest member of a family of 12 centers located around the United States. It provides a relaxed, non-clinical place for pregnant and breastfeeding moms to get advice about lactation from professional and certified consultants free of charge.