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As Administrator of USDA’s Food and Nutrition Service, I’m encouraged by the strong support the new Farm Bill gives the Supplemental Nutrition Assistance Program (SNAP). Millions of American families can now be assured that they will have continued access to healthy food as they return to work and rebuild in the wake of tough times. As we move forward, though, I think it’s a good time to highlight some of the facts about this vital program that may not be widely known. For example, did you know:

March is National Nutrition Month®, the time we remind ourselves of the importance of making informed food choices and developing sound eating and physical activity habits.  Four new MyPlate 10 Tips have been developed to target women, teen girls, men, and teen guys. Find them online at ChooseMyPlate.gov!  These new 10 Tips provide accurate, informative nutrition resources for women, teen girls, men, and teen guys through the 10 Tips Nutrition Education series.

The four new resources target:

Each and every school day, over 30 million children participate in USDA’s school meals programs; many of these children consume two or more of their daily meals at school.  There’s no denying that school food plays a critical role in children’s diets, and USDA takes this responsibility very seriously.  We are committed to doing our part to ensure a healthier next generation!

Given public concern about our children’s current and future health, USDA has issued updated school meal standards stemming from the Healthy, Hunger-Free Kids Act of 2010. These science-based standards call for increasing fruit, vegetables, low-fat dairy products and whole grains, while at the same time limiting less healthy fats, sugar, sodium and excess calories.  Schools across the country are stepping up to the plate.  In fact, about 90% of schools across the country are already meeting the updated standards!  That’s not to say that their work is done.  Some schools have found that they lack the necessary equipment or tools to prepare healthy meals for all students.

As National Nutrition Month hits its stride, USDA is excited to announce more evidence that the WIC program is building a healthier future for our nation’s youngest and most vulnerable.  A new USDA study finds that the program continues to serve a high percentage of those who qualify, providing them the nutritional access and resources necessary for a healthy lifestyle.

Officially known as the Special Supplemental Nutrition Program for Women, Infants and Children, WIC offers an important boost to the wellbeing of low-income families. The program provides prescribed, healthy, supplemental foods, as well as nutrition education (including breastfeeding promotion and support), and health care referrals to more than 8.5 million low-income pregnant, postpartum and breastfeeding women, and infants and young children.  The Centers for Disease Control and Prevention (CDC) has identified the WIC program as a key public health force in the nation’s fight against childhood obesity.

When school lets out, millions of children look forward to camps, pools, and blockbuster movies.  However, many children will also experience hunger.  When school is in session, low-income students receive free or reduced-price school meals that help families stretch their food budget.  When the school year ends, those school meals are no longer available to those students and some families will struggle to fill this gap.

We here at the USDA have been working hard to reduce childhood hunger when school is out.  One way we are accomplishing this goal is through the Summer Electronic Benefit Transfer (EBT) for Children demonstration project.  The project, funded by Congress in 2010, has shown clear results in reducing very low food security among children, the most severe form of childhood hunger.  A rigorous evaluation indicated that Summer EBT for Children:

Nothing is more important than the health and well-being of our children.  To reinforce that value, USDA is constantly working to ensure that kids are only being served safe, high quality meals.   That’s why we launched Produce Safety University (PSU) in 2010, to address the food safety issues related to fresh produce, particularly as it pertains to school food service.

A joint venture between USDA’s Food and Nutrition Service and the Agricultural Marketing Service, PSU conducts five week-long classes each year to instruct school nutrition professionals and State Agency program directors.  The sessions focus on facts about the produce industry, produce safety, and produce use in school foodservice.  Last week we wrapped up our first session of 2014, at this highly informative event in Fredericksburg, Va.

It’s not every day that I get the opportunity to hang out with a group of cool elementary school students.  Which is why I was so excited for the chance to spend a few hours at J.C. Nalle Elementary School in Southeast Washington, D.C. You see, it was “Fresh Feature Friday” and D.C. Central Kitchen was coordinating a taste test to see which type of spinach the students like best. “Fresh Feature Friday” is their way of getting kids to try healthy new foods while improving student nutrition and decreasing school food waste.

D.C. Central kitchen manages the school meals program at J.C. Nalle and has been involved with serving healthy school meals for years. In fact, in 2013, the USDA Farm to School Program awarded funds to D.C. Central Kitchen to develop a year round farm to school program. The funds helped purchase school kitchen equipment to process and serve local foods, train staff to prepare school meals using local foods, and develop key partnerships with D.C. Public Schools, the D.C. Farm to School Network, and several regional farms in Maryland, Pennsylvania, and Virginia.

As spring marches closer, farmers markets across the country are ramping up or reopening for the season. In addition to year-round staples like local milk, meat, and grains, the stars of the season—asparagus, onions, new potatoes, lamb, and greens of all varieties—are beginning to make their debuts. In a few months’ time, the markets will be in full swing, bursting with berries and zucchini and other summer fruits and vegetables. Here at USDA, we’re working hard to ensure participants in the Supplemental Nutrition Assistance Program (SNAP) have access to this healthful, local bounty.

Remarkable progress has been made in providing better access to the nation’s 8,200 farmers markets and farm stands; more than 4,200 markets and direct marketing farmers now redeem SNAP benefits.  Beyond providing heightened access to farmers markets, we know that coupling access with incentives to purchase healthy products while at the market helps SNAP recipients consume a healthy diet. A new report from USDA’s Food and Nutrition Service makes clear that private sector organizations share the goal of increasing access and incentives, and are willing to dedicate financial resources to ensuring the success of this approach. Researchers for the Farmers Market Incentive Provider Study interviewed representatives from more than 100 organizations that provide financial incentives to SNAP participants redeeming their benefits at farmers markets.  Wholesome Wave is a great example of a not-for-profit organization that partners with 305 farmers markets in 24 states with nutrition incentive programs for doubling SNAP, WIC, and Senior Farmers Market vouchers at farmers markets.

Remember when you were a child and kids would sit around memorizing baseball stats and trading cards or perhaps you’re a bit younger and the big thing was trading Pokémon cards? Well, I’m predicting the next big thing will be Farmer Trading Cards!

In November, I attended the Virginia Farm to Table Conference and on the first day David Sours, a farmer from Luray, VA shyly handed me what I thought was a business card until I took a closer look. In fact, it was a Farmer Trading Card featuring David himself! The card also lists Farmer Stats including contact information, months in operation, farm size, where to buy, and most importantly, type of tractor.

On March 12-14 the Partnership for a Healthier America (PHA) will host their 2014 Building a Healthier Future Summit in Washington, DC. Dr. Janey Thornton, Deputy Under Secretary for Food, Nutrition, and Consumer Services (FNCS), will be in attendance on behalf of USDA.

“I’m thrilled to see so many partners coming together in support of a healthier next generation,” said Dr. Thornton.  “Although we have collectively made strides toward reducing the impact of childhood obesity, there is still much work to be done.”