farmers markets

America’s farmers’ markets are a great source of fresh fruits and vegetables and other healthy foods, and at USDA’s Food and Nutrition Service (FNS), we’ve made it a priority to expand healthy food access through farmers’ markets to those participating in the Supplemental Nutrition Assistance Program (SNAP). It’s a win-win situation because, for farmers markets, the ability to accept SNAP benefits is a great way to build their customer base, which helps generate more sales and nourish the economy in our rural communities.

As Administrator of USDA’s Food and Nutrition Service, I place a high value on partnerships because, working together, we can achieve more toward shared goals than by working alone. The USDA recently contracted with the National Association of Farmers Market Nutrition Programs (NAFMNP), in an effort to enhance the participation of farmers and farmers markets in SNAP.  And out of that innovative partnership, I am excited to announce MarketLink, a new way for farmers’ markets and direct-marketing farmers to get authorized as SNAP vendors and get the equipment they need to accept SNAP benefits.

Seasonal high tunnels have lots of benefits, especially in a state like Alaska where cold weather leaves a short growing season. They are incredible garden heaters, season extenders and profit generating machines for Alaska growers.

Seasonal high tunnels allow farmers like Alex and Kelly Strawn in Lazy Mountain, part of Alaska’s Matanuska Valley, to save on energy costs, control where to put water and fertilizer and grow more variety of vegetables for a longer period of time.

Because of these benefits, USDA’s Natural Resources Conservation Service (NRCS) provides assistance to farmers wanting to build a high tunnel.

A life of farming—whether you grow up in it or are called to it later in life—takes a special kind of commitment and sense of responsibility. The reward is just as unique and appeals only to a handful of people who are willing to literally roll up their sleeves and work hard at a physically- and mentally-challenging job every day of the year. To me, there’s just something special about a profession where the fruits of your labor provide one of life’s most essential elements–food.

But that’s not where their contributions stop. Our nation’s farmers and ranchers strengthen our economy, with nearly one out of 12 jobs in the U.S. coming from agriculture.

Over the last year, I had the opportunity to visit and speak to farmers and ranchers across the country. During these visits, I get a chance to see first-hand how connected they are to their communities and the differences they make for the folks that live and work with them. And I also get to answer their questions directly, to hear the challenges they face and the help they could use. Inevitably, conversation turns to the Food, Farm, and Jobs Bill and what that legislation would mean to each of the farmers, ranchers, businesses and schools that depend on it.

No one would ever accuse me of being a trend-setter—especially my kids.  But I’m proud to say that I’ve been part of the local food movement my whole life. I grew up on a family farm in New Mexico.  For us, local food wasn’t really a trend or a movement.  It was how we made our living.  By growing, raising and selling our food throughout the year, we connected to other farmers, ranchers and our neighbors.

More American families are making a conscious decision to eat healthier and buy local foods.  Many farmers and producers are combining their hard work with innovative practices like hoop houses and new marketing opportunities like food hubs.  These are two examples of modern approaches that are helping extend growing and selling seasons and bringing farmers and suppliers together to meet the increasing demand for local foods.

Food is a great equalizer.  Whether sharing it with loved ones around our holiday table or worrying about how we’re going to fit lunch in to our busy work days--food is something we all have in common.  But we don’t always think about the path it takes to get to our plates or even the store shelves.  And while there are many different ways it gets to us, we’re seeing food hubs play an increasingly important role for everyone along the way--farmer to corner store, chef to school lunch.

Food hubs are innovative business models emerging more and more across the country. They bring farmers and suppliers together, with 81 percent of food hubs focusing on increasing opportunities for local farms and allowing smaller producers to pool their products and fulfill larger contracts. Ninety-one percent of food hubs are near cities, connecting rural farmers to larger suburban and urban communities.  Oftentimes, farmers who work with food hubs offer a wider variety of products and are able to continue selling their goods later into the growing season.  That translated into an average of over $3.7 million in sales in the last year.  And USDA’s efforts have helped expand the number of regional food hubs operating around the country.  There are over 230, a 65 percent increase since 2009.

At USDA, we know that local and regional food systems are an important part of America’s diverse agriculture sector.   Local and regional food is a multi-billion dollar market opportunity for America’s farmers, ranchers and food businesses. From the produce vendor at one of the nation’s 8,100 farmers markets to the operating  220 food hubs across America to the robust farm to school activities in each state,  the expanding market opportunity for local and regional food continues to gain momentum

USDA stands ready to aid and assist America’s farmers and ranchers who want to participate in this growing sector. We’ve been coordinating our work via the Know Your Farmer, Know Your Food Initiative. However, our ability to continue supporting the local and regional food marketplace is at stake without the passage of a Food, Farms and Job Bill.

One very important reason for Congress to expedite work toward a new Food, Farm and Jobs Bill is to continue today’s rapid growth in local and regional marketing opportunities for American agriculture.

From local farmers markets to regional food hubs, these new opportunities benefit a wide range of Americans from all walks of life.

They benefit farmers and ranchers who are looking to start selling locally or scale up to regional sales. Farmers markets and regional food hubs have a particularly positive impact for small and limited-resource producers. Sales of local foods are growing rapidly, creating a multibillion-dollar market opportunity for producers.

Looking for ways to brighten your meals? Stock up on goods from your local Farmers’ Market! Or try out your green thumb by growing your own food.

Gardening and agriculture go hand in hand with MyPlate. When planning a garden, start by thinking about foods that adapt well to the cool, fall season.  Many vegetables that are planted in the summer produce their best flavor when harvested in the fall such as broccoli and carrots.  This way you can focus on ingredients that are both flavorful and easy on your budget.

Whether its an abundance of fresh farm crops at the local grocery store, farmers market or fall festival, the fruits (and vegetables) of the growing season are all around us. About 158 million Americans will get into the Halloween spirit this year, spending an estimated $7 billion to celebrate Halloween.

Just over 44 percent will carve pumpkins for the holiday, but that won’t be the only starring role the big orange squash will play this season. To meet the demand for all things pumpkin, U. S. farmers produced more than one billion pounds of pumpkins last year. That’s a lot of pumpkin pies, flavored coffee drinks and Jack-O-Lanterns.

While less than half of American adults will dress up in costumes, 13.8 percent plan to dress up their pets.

Earlier this week, the U.S. Department of Agriculture (USDA) released our first-ever Farm to School Census, and the results are promising: last school year, schools served locally-sourced foods to over 21 million students and re-invested over $350 million back into local economies.

Farm to school programs are thriving in not only rural, but also urban districts in every state, with 43 percent of public school districts reporting having a farm to school program in place and an additional 13 percent committed to launching a farm to school program in the near future.