farmers markets

Last summer I witnessed an amazing group of partners – the majority women, coincidentally - making a big difference in the lives of those who suffer from hunger. It all started with USDA’s effort to expand the availability of wireless technology at farmers markets not currently accepting SNAP benefits.

It’s sometimes difficult for markets to accept SNAP, because they need Electronic Benefit Transfer equipment and electricity to process benefits from the card. The funding can be used to help markets purchase the processing equipment, and to pay for wireless service so the equipment can be used without a power source. This is really exciting because it means more SNAP participants can access fresh, affordable and local produce and more American farmers can expand their client base.

High tunnels are hitting the mark for farmers who sell their produce at the Athens Farmers Market. In the past, the market operated once a week on Saturday mornings between April and October. But now, because some northeast Georgia growers are using the tunnels to extend their growing seasons, the market is open twice a week, from April until mid-December—a full eight months!

As young people that grew up in urban areas, it’s easy to wonder why we, or our peers, should care about the Farm Bill. The truth of the matter is, the Farm Bill affects more than just farmers.

As Congress works to pass a new Farm Bill before the end of the year, it’s crucial to make our voices heard on this important topic.

From the rural youth looking to take over the family farm to the urban gardener looking to grow fresh produce on the rooftop of their apartment building; from aspiring beginning farmers to outdoorsmen; from farmers market lovers to grocery store regulars, the Farm Bill is everywhere.

Three years ago this fall, Secretary Vilsack and I launched the Know Your Farmer, Know Your Food initiative (KYF2).  Since then, we’ve seen interest and participation in local and regional food systems grow beyond anything we expected: whether I’m meeting with buffalo ranchers from the Great Plains or with members of the U.S. Conference of Mayors, I hear about efforts to connect producers and consumers locally and interest in how USDA can help.

In meetings of the White House Rural Council, which has representatives from across the federal government, regional food systems have been a key part of discussions.

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Interest in local and regional food systems has expanded in recent years. The evidence is everywhere: from the number of farmers markets more than doubling nationwide since 2004, to the rising popularity of “community supported agriculture” (CSA) participation, to the increasingly common sight of restaurants and retail grocery outlets stocking and promoting meat and produce from local farmers and ranchers. This consumer trend has implications for the farms that supply these markets, firms across the retail supply chain, and policy makers at the federal, state and local levels that often promote local foods in various nutrition, food assistance and community development programs.

Last Friday, I was honored to announce $9 million in new grants through USDA’s Farmers Market Promotion Program (FMPP). The program targets producers, cooperatives and organizations that market products directly to consumers – just one of the many marketing approaches that make American agriculture so successful.

Young toddlers and children crowded the tents, shuffling and giggling, as they waited for their parents to purchase produce for the family. The Arlington Farmers’ Market was filled with customers who participate in the Women, Infants and Children program (WIC) and farmers who were excited to cater to the enormous turn out. Well over 200 families came out in the mid-morning heat of Texas to receive their Farmers’ Market Nutrition Program (FMNP) vouchers.

Through the FMNP, WIC participants are able to access locally grown fruits, vegetables, and herbs that promote the well being and health of themselves and/or their children. Just last year in 2011, 1.9 million WIC participants received FMNP benefits, which, when redeemed, surpassed 16.4 million dollars in total revenue for participating farmers and farmer’s markets.

On hand this day were Ann Salyer-Caldwell, Tarrant County WIC Director, Sam Varela, the FMNP State Director of Texas Department of Agriculture, Kay Dillard, the Director of the Tarrant Area Food Bank, Dorothy “Toni” Savage-Oakford, a community health worker with the Tarrant County Health Department, and Samantha Swain, the local FMNP Coordinator.

This week we’ve celebrated farmers markets as a vibrant segment of U.S. agriculture that offers a unique and personal way to connect producers and consumers.  We highlighted decades of farmers market participation, updated the status of farmers markets across the U.S., offered an example of innovation in the lessons learned by a market in Kentucky, and explained how structure and function interact through farmers market architecture.  Now, with National Farmers Market Week coming to a close tomorrow, we thought we should share some perspective on how farmers markets fit into the larger local and regional food landscape.

Farmers markets are evolving.  They are moving away from seasonal, parking lot produce stands and becoming year-round, self-sustaining, community hubs.  As more and more cities and communities look for ways to strengthen their local economies, we’ve seen more emphasis placed on both the infrastructure and the actual structure of their farmers markets.  That’s where I come in.

We’ve known for some time that local food is a vibrant and growing sector in agriculture. Consumers are seeking out food produced in their region, and this local food – whether it’s purchased at a farmers market, in a grocery store, at a restaurant or elsewhere – is now a multi-billion dollar industry. This week, we received further evidence of the strength of consumer demand for local foods. The National Farmers Market Directory, compiled by USDA’s Agricultural Marketing Service (AMS), has just been updated and shows a nearly 10 percent increase in listings over last year.