farmers market

By Peter Rhee, Creative Media Director for USDA’s Office of Communications

With the first day of summer just around the corner, USDA Deputy Secretary Kathleen Merrigan rang the ceremonial cowbell today, signaling the beginning of the 2010 USDA Summer Farmers Market season. With extra help from the hot sun and heat rising off the pavement, the air carried with it smells of fresh produce, fragrant soaps and flowers, and piping hot kettle corn.

The USDA is ready to kick off another season of its outdoor farmers market and it has a star-studded schedule planned for market visitors.  Deputy Secretary of Agriculture Kathleen Merrigan will lead the June 4 opening ceremony of the USDA Farmers Market with the help of celebrity chef Eric Ziebold from the nearby CityZen and Sou’Wester restaurants in the Mandarin Oriental Hotel.

Today, driving out to visit the Castillo farm in Plant City, Florida, Secretary Tom Vilsack and his staff took a moment to stop at a roadside stand selling a wide variety of local produce.

 The USDA National Farmers Market Directory, affectionately called the “farmers market census” has extended its deadline for receiving information about the country’s farmers markets through June 4.  In 2009, the USDA counted over 5,200 operational farmers markets in the country.

By Amanda Eamich, Director of New Media

Crowds drew near as Deputy Secretary Kathleen Merrigan joined FRESHFARM Markets co-directors Ann Yonkers, Bernadine Prince and Chef Jose Andres for the grand re-opening of the 2010 season. At 3 PM, Merrigan and others raised their cowbells high and signaled that the market is open for business.

USDA Under Secretary for Food, Nutrition, and Consumer Services Kevin Concannon

On Friday, I had the opportunity to join a celebration of the 5^th anniversary of Riverside Unified School District’s internationally recognized Farmers’ Market Salad Bar Program in Riverside, Cali.  The successful program began as a pilot farm to school salad bar program and today provides healthier options on the menus in the Riverside School District.

In Washington, DC today, Farm and Foreign Agricultural Deputy Under Secretary Darci Vetter accepted an American flag that flew above the U. S. Regional Embassy Office at Al Hillah, Iraq in recognition of USDA employees’ contributions on Provincial Reconstruction Teams (PRTs) in Iraq.

As we gear up for our next Facebook chat focusing on USDA’s work surrounding farm to schools efforts, I want to share with you a story that I came across in northeastern Iowa.

It was a moment some felt would never happen – at least not so spontaneously. The two mascots, the Forest Service’s Smokey Bear and the Natural Resources Conservation Service’s Sammy Soil were amusing adults and children attending the final USDA Farmer’s Market of the year, when they met face to face on Jefferson Drive. The moment was a little tense as no one really new what would happen.

Halloween has passed, but here in DC the fall leaves are still beautiful despite all the rain we’ve been having--and last Friday USDA had a great end of season party.