farmers market

This September we announced the 2010 awards for our Specialty Crop Block Grants (SCBG), a program geared toward increasing access to fresh fruits and vegetables by offering grants to enhance the competitiveness of specialty crops.

The Agricultural Marketing Service (AMS), which administers the program, funds projects across a broad spectrum of activity, such as research related to increasing crop yields, state marketing campaigns like “Minnesota Grown,”  and improving supply chain management for emerging local and regional food systems.  These grants can propel burgeoning projects to the next level and help drive local economies and assist farmers.  In many cases producers have benefited by diversifying their farms to include specialty crops, such as blueberries and pistachios, to meet consumer demand.

In the hustle and bustle of working for the WIC program in the Southwest Region, I travel quite often, attending meetings and ensuring logistics much like many of my fellow federal and state co-workers. Recently I had the privilege to attend the Pottawatomie County Farmers Market five-year anniversary in Shawnee, OK. Having grown up in a very rural town, representing FNS was a learning experience that reminded me of home. The event was a total success, as the market was full of people including farmers, seniors, families and children. Celebrating five years of service, the event included live music, family and children’s activities, and most important of all: fresh fruit and vegetables.

Cross-Posted from the Let's Move! Blog

Have you ever wanted fresh, local produce but didn’t know how to find the nearest farmers market?  The USDA’s Agricultural Marketing Service (AMS) makes it easy with the National Farmers Market search engine, which lists more than 6,100 markets across the nation.  Markets can be searched by name, city, zip code, and several other keyword fields.

Cross-posted from the Know Your Farmer, Know Your Food Blog

Last week I had the pleasure of meeting Hugh Topper, Group Vice President of Fresh at H-E-B, a regional supermarket based in San Antonio.  As a Texan, Hugh is proud of his state and, even more so, his state’s farmers and ranchers.  The fact that H-E-B’s purchasing motto is “HEB buys Texas First” and that they have instituted their very own “Know Your Farmer, Know Your Food” campaign is a testament to this pride.

What does it take to create a successful farmers market?

Just like a potluck, everyone should bring something to the table. A market manager is needed to help coordinate the market place.  A selection of vendors offering a variety of regional products is necessary.  Also a strong customer base interested in local fresh products is essential to its prosperity.

But that’s not all.

Written by Rayne Pegg, Administrator, Agricultural Marketing Service

We are proudly in the middle of the eleventh annual National Farmers Market Week as declared by USDA.  This year, Secretary Vilsack marked this important milestone with an official Declaration acknowledging the role farmers markets play in stimulating local economies, strengthening communities and supporting farmers.

As part of National Farmers Market Week, we’re also announcing the results of our latest farmers market survey, and the numbers are impressive: 6,100 farmers markets are now operating across the country – a stunning 16% growth from last year!  These markets are bringing folks together in cities, towns, suburbs and rural areas of every state in the nation, and they have on offer the freshest produce, meats, cheese, flowers, breads, and other products from their surrounding farms and ranches.

Anyone who has shopped at a farmers market can appreciate the freshness of the food, the interaction with farmers, and the opportunity to learn how the food was produced. As an economist with the USDA’s Economic Research Service (ERS), I’m also interested in what local food systems look like in the United States and how locally grown food products are delivered from farms to consumers.

Where does your food come from and how does it get to your plate?  For many Americans this is a question that is becoming more and more difficult to answer as they become further removed from the farm and less connected to agriculture.  The hard work that goes into producing our nation’s food supply is being taken for granted.

We cannot let our children grow up thinking that food comes from a grocery store.  That’s why I started the Know Your Farmer, Know Your Food initiative last year.  As outlined in USDA’s new strategic plan, the initiative offers an innovative environment for us all to learn, share, and problem solve together.  Washington doesn’t have all the answers, so I want to invite you to join us in a national conversation.

The Colorado Farmers Market Association, the City Heights Open Air & Certified Farmers Market in San Diego, Calif. and Greenmarket in New York City did it with help of the Farmers Market Promotion Program.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from the USDA's rich science and research portfolio.

By Michael Hand, Economist, Economic Research Service

Anyone who has shopped at a farmers market on a weekend morning can appreciate the freshness of the food, the interaction with farmers, and the ability to know where and by whom the food was produced. Demand for locally produced food has increased sharply in recent years, precisely because of such consumer preferences.