exports

Successful businesses all seem to have a common bond – a commitment to quality, consistency, and integrity. During a recent trip with my colleagues, I saw firsthand the many ways that companies are turning to my agency – the USDA’s Agricultural Marketing Service (AMS) – to provide these factors to pave their path to success.

Our first stop was the packinghouse at West Coast Tomato LLC in Palmetto, Fla. Thanks to meeting USDA audit requirements, the high-volume packer can confidently sell its tomatoes to restaurants, grocery stores, and re-packing companies. The fascinating thing about West Coast Tomato LLC is that the facility is nearly completely automated. Almost all of the tomatoes are sized and sorted mechanically. “Our use of technology has significantly decreased our re-packing,” says plant director John Darling. “As a result, we’re better equipped to meet buyer requirements.”

When trading commodities on the market, it is critical that buyers and sellers across the supply chain speak the same trade language.  For meat products, large volume buyers – ranging from the federal government to schools, restaurants and hotels – reference the U.S. Institutional Meat Purchase Specifications (IMPS) when making their purchases.

For the first time, the IMPS and poultry and turkey trade descriptions, which are maintained by USDA’s Agricultural Marketing Service (AMS), have been translated into Spanish.  These documents are part of a continued effort to expand the use of meat specifications used in the United States, Canada and Mexico for trade.  You can also find French translations of these documents through the Canadian Food Inspection Agency.

Recently, I had the pleasure of hosting USDA Farm and Foreign Agricultural Services Under Secretary, Michael Scuse, here in Florida for an agricultural trade roundtable. Mr. Scuse met with more than 25 Florida agriculture leaders at the Port of Tampa to discuss trade issues and talk about Trade Promotion Authority (TPA).

Trade Promotion Authority, which needs Congressional approval, is a critical tool in our efforts to seek approval of trade agreements that support and create U.S. jobs while helping American agriculture compete more successfully in an ever-expanding global marketplace. Right now, the United States is negotiating two critical trade agreements – the Trans-Pacific Partnership (TPP) and the Transatlantic Trade and Investment Partnership (T-TIP). Trade Promotion Authority would help ensure that America’s farmers, ranchers, and food processors receive the greatest benefit from these negotiations.

Cross-posted from the Department of Commerce blog:

Yesterday, President Obama announced new commitments in the “Made in Rural America” export and investment initiative, which is charged with bringing together federal trade-related resources for rural communities and businesses. This announcement reflects the Administration’s strategy for ensuring workers and businesses of all sizes, from communities large and small, benefit from the nation’s economic resurgence.

The Department of Commerce also released data yesterday that show 26 states set new export records in 2014, and many of those states are in the nation’s heartland.

U.S. agricultural exports continue to be a bright spot for America’s economy, worth a record $152.5 billion in fiscal year 2014.  That’s why USDA’s Agricultural Marketing Service (AMS) and its sister agencies work so hard to keep these export markets open.  So in 2011, when Morocco requested that USDA use a new dairy export certificate that we could not endorse, we launched into action.  Our goal was to protect an export market worth $126 million annually while preserving our close relationship with a valued trading partner.

Morocco is the 13th largest export market for our dairy products, and U.S. dairy exports are the fastest growing export category to that country.  U.S. companies export many dairy commodities to Morocco, such as butter, cheese and skim milk powder, as well as dairy ingredients such as milk protein and whey protein products.

During the National Congress of American Indians (NCAI) 71^st Annual Marketplace & Convention, I had the privilege to host “Made in Native America: A Workshop on Native Business Exporting”. In this seminar, Tribal leaders and Native business owners came together to discuss the benefits and challenges of moving Native-made/Native-harvested products abroad.

“I believe as we start growing and working together, we’ll never have the poverty that we’ve seen in Indian Country,” says Karlene Hunter, CEO of Native American Natural Foods, during the workshop’s first panel. She continued by remarking, “You need to know your market. You need to know your capacity.”

Breaking into a new market can be a challenge for a business – especially if that market is half a world away, with a different culture and language. But there is help available. USDA’s Foreign Agricultural Service (FAS) has offices across the globe that assist American agricultural businesses with exporting and navigating international markets.

One goal of our office here in Mumbai is to help U.S. producers do business in India. For example, we help American exporters find reliable buyers, follow technical regulations, and negotiate cultural and business practices. We also provide them with research on market trends and other valuable market intelligence.

Consumer demand for organic products continues to grow across the country, representing a $35 billion dollar industry in 2013.  To meet this demand, USDA has initiated a number of new and expanded efforts to connect organic farmers and businesses with the resources they need to ensure the continued growth of the organic sector domestically and abroad.

Some programs have the specific purpose of assisting organic farmers, ranchers, and handlers. Other programs are open to the general public, including organic operations. USDA has a one-stop-shop for information on all of our programs and opportunities for the organic community.  From research and education, to market information and technical assistance, we have something for you.

America's ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.

Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their  industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity.

Driving down a rural road, admiring the expansive fields of corn and soybeans, I stopped at a rail crossing to wait for what seemed like an endless train of cars filled with grain.  My idle mind wondered, where are all those tons of grain headed, where was its final destination?  For anyone else, it may just be curiosity. But for me and those who work in my division within USDA’s Agricultural Marketing Service (AMS), it’s our job to answer those questions.

We understand that for stakeholders within the agricultural industry—farmers, grain mill operators, shippers and exporters—the answers are critical.  Sound business decisions require knowledge about what is happening with the transportation of agricultural products, both in the domestic and international marketplace.