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It all Began with a Football: How the Super Bowl Shaped the Chicken Industry

February 03, 2016 Michael Sheats, Director of the AMS Agricultural Analytics Division

On January 15, 1967, the Green Bay Packers faced off against the Kansas City Chiefs in the very first Super Bowl. On that day, few of the estimated 51 million fans gathered around their television sets realized the profound impact the Super Bowl would have on chicken consumption in the United States...

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