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NOP Handbook

National Organic Program Reexamines Strategies

November 16, 2011 Miles McEvoy, Director of the National Organic Program

Positive brand recognition—having a brand the buyer can trust—is the cornerstone of marketing success. The same applies to USDA and, more specifically, the USDA organic seal. Since its origination in 2000, the green and white seal for certified organic products has become one of the world’s most...

Food and Nutrition
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