white house rural council

Agriculture is one of the brightest spots in our economy, and the American brand of agriculture is surging in popularity worldwide. Trade and market access support good-paying jobs and drives economic growth. A strong rural economy is critical to the overall economic health of the United States.

The past five years represent the strongest in history for agricultural trade with U.S. agricultural product exports totaling $619 billion over five years. Agricultural exports in fiscal year 2013 alone reached $140.9 billion, the highest level on record, and supported nearly one million jobs here at home.

Many consumers want to “buy local” and support their local economy with their purchases. When local food marketing opportunities exist for rural producers, they cause ripple effects throughout the rural economy.

The 2012 Census of Agriculture results indicate that nearly 150,000 farmers and ranchers nationwide are selling their products directly to consumers, and 50,000 are selling to local retailers. Today, local food is a more than $7 billion industry and growing, according to industry estimates. The excitement around this market is drawing young people back to rural communities, generating jobs, and improving quality of life.

This week, I visited Canonsburg, Pennsylvania, a small city outside of my hometown of Pittsburgh to kick off the first of five Made in Rural America forums designed to help rural small businesses access the information they need to grow through exports.

The global appetite for high-quality, American-made products is well established. Over the past five years, rural America has achieved record agricultural exports, but the rural economy is diverse. Last fiscal year, agricultural exports reached a record $140.9 billion and we are on track for another record year, with fiscal year 2014 agricultural exports projected to reach $149.5 billion. Last year was also the fourth-straight record-setting year for U.S. exports as a whole, reaching $2.3 trillion.

Last month, Secretary Vilsack announced a historic level of funding available for local and regional food: $78 million, including $48 million through USDA’s Business and Industry Loan Guarantee Program and $30 million through the newly-expanded Farmers Market and Local Food Promotion Program. The 2014 Farm Bill gave USDA these and other tools and resources, expanding our ability to connect rural and urban communities, increase access to healthy foods, and support rural economies through local food systems.

What does this mean for rural economies? Consider Cellars of Jasper Hill in Greensboro, Vermont. The Kehler brothers took their passion for dairy and founded a cheese making operation 10 years ago. Partnering with Vermont’s Community National Bank, USDA’s Business and Industry Loan Guarantee Program helped the company construct a 22,000-square-foot facility and expand its on-farm value-added cheese production. The project helped save 20 existing jobs and created 14 new ones in a town with fewer than 1,000 residents.

How is investing in regional food economies an investment in rural America? How can rural America benefit from the growing demand for local food?  How are local food systems supporting the economy in your town?

On Monday, June 9 at 12:45 ET, the White House Rural Council will host Regional Food Economies: Building Market Opportunities for Rural America, a conversation between USDA Secretary Tom Vilsack, US Department of Transportation Secretary Anthony Foxx, Dan Carmody of Detroit's Eastern Market Corporation, and Melissa Rivers of the East Arkansas Planning and Development District moderated by Doug McKalip of the White House Domestic Policy Council.

Cross posted from the White House Rural Council Blog:

Recently, representatives from the White House Domestic Policy Council, the US Department of Agriculture, the Department of Health and Human Services, and the Department of the Treasury joined representatives from various community projects from around the country to discuss how to increase healthy food access to communities in need.  The event included representatives from the National Sustainable Agriculture Coalition, the Food Research and Action Center, Policy Link, and the Fair Food Network.

Participants shared their stories of success, and what we can do to encourage more healthy foods in these communities.  For example:

When President Obama signed the Food Farm and Jobs Act on February 7^th he directed his Administration, working through the White House Rural Council, to lead a new “Made in Rural America” export and investment initiative. Specifically, the President has instructed his Rural Council – in coordination with the U.S. Department of Agriculture, the U.S. Department of Commerce, the Small Business Administration, the Export-Import Bank, the Office of the United States Trade Representative, and other agencies – to commit to connecting more rural businesses of all types to export information and assistance.

One example of what USDA will do in support of the Made In Rural America export and investment initiative is host training sessions to equip local USDA Rural Development staff in all 50 states plus territories with the tools they need to counsel businesses on export opportunities and resources. The Department of Commerce, through the Trade Promotion Coordinating Committee, will cross-train USDA Rural Development staff so they can better deliver support or refer rural businesses to federal services.

The blog below, cross-posted from the White House Rural Council blog, highlights the impact that the Made In Rural America Initiative will have with our partners at the Appalachian Regional Commission.

Today is National Rural Health Day, and I'm giving a speech at the National Press Club in Washington, D.C. to talk about what USDA Rural Development has done to strengthen access to health care in our rural communities, as well as carry a message from President Obama on the importance of this day.

Critical care infrastructure is a challenge in any community, and in our rural areas it is often compounded by distances that are unthinkable to those who live in our urban centers. Take Alaska, for example: Yesterday we announced investments to bring an ambulance and emergency medical equipment to St. Paul Island in the Bering Sea. The nearest hospital facility is almost 800 miles away in Anchorage. That's like someone in Illinois having to come to Washington, D.C. for medical care.

There are a wide range of important reasons why rural America needs passage of a comprehensive, multiyear Food, Farm and Jobs Bill as soon as possible. One of the most pressing is to grow the rural economy in a way that creates new jobs and reverses the troubling decline in population that we’ve seen recently in America’s small towns.

This week, USDA’s Economic Research Service released its annual report on the economic condition of rural America – the 2013 Rural America at a Glance report.   The data in this report underscores the challenges of stagnant job growth and persistent poverty faced by many communities across rural America.

Rural America faces tremendous uncertainty today. Congress has not yet passed a Food, Farm and Jobs Bill, and the current extension of 2008 Farm Bill programs will soon expire. Additionally, thus far, no budget has been provided by Congress to continue funding the Federal government past September 30.

Amid this uncertainty, USDA remains focused on our mission and on our work to revitalize the rural economy.  We have delivered record investments under President Obama’s leadership, and we will continue working to do so.   In a time of reduced resources, we’ve also taken a wide range of new, collaborative approaches with other government agencies—complementing our public-private partnerships and creating better collaboration among state and local partners.