specialty crop block grant program

Spring is upon us and many local farmers markets are opening with displays of brilliant and vibrant colors. The fresh air has more people talking about and buying local foods. In fact, data from the USDA Economic Research Service suggests that farmers across the country sold an estimated $6.1 billion in locally marketed foods in 2012. My agency, the Agricultural Marketing Service (AMS), plays a role in increasing these numbers by creating marketing opportunities for American farmers and local food businesses through the combination of applied research, technical services, and grant support.

As the demand for local food increases, food hubs are one way farmers can deliver more fresh food to retailers, schools, hospitals and restaurants. That’s why expanding local food efforts have focused on creating more food hubs. A food hub is an enterprise that helps farmers collect and gather local and regional agricultural products for distribution and marketing to wholesale, retail, and institutional customers.

March is National Nutrition Month, and local food plays an important role in providing Americans with fresh, healthy fuel for their bodies. From farmers to financiers to schools and hospitals, there is a lot of passion for sharing good food by supporting strong local and regional food systems. I experienced this firsthand during my trip to Chicago, Ill., where I spoke at last week’s Good Food Festival & Conference.

The trip came on the heels of a recent announcement that USDA is making $97 million available to expand access to healthy food and support rural economies.  Grants from my agency -- the Agricultural Marketing Service (AMS) – make up over $90 million of that funding.  AMS was a sponsor and exhibitor at the trade show, where we shared information with stakeholders about the many resources we have to support local and regional food systems. Through our Specialty Crop Block Grant Program and Farmers Market and Local Food Promotion Program (comprised of the Farmers Market Promotion Program and the Local Food Promotion Program), AMS supports producers, local food entrepreneurs, and rural and urban communities across the country.

Blueberries are often highly sought after because of their long list of health benefits and their sweet taste. Whether purchased fresh, frozen, or pureed, the blueberry has long been a staple in the diets of many people. Every July, the entire nation celebrates Blueberry Month by coming up with creative recipes and other unique ways to get their fill. Here at USDA, every month is Blueberry Month. One of the ways that we show our appreciation for our nation’s blueberry producers and processors is by creating more opportunities for people to enjoy this delicious fruit.

Indigenous to North America, the history of blueberries can be traced all the way back to Native Americans, who added them to soups, stews, and even meats. Highbush or cultivated blueberries are grown on large bushes that are planted in rows. These blueberries are often sent to the fresh market. Lowbush or wild blueberries produce smaller sized berries and are pruned every couple of years. The majority of lowbush blueberries are processed into items like jams, jellies and baked goods.

The 2014 Farm Bill has already set in motion and accomplished so much for our country. With historic support for specialty crop producers across the country, the bill will touch every one of our lives through one of the most basic of human needs: food.

Specialty crops make up the bulk of what we eat—all of our fruits and vegetables, tree nuts and dried fruits—as well as things like cut flowers and nursery crops. They are half of MyPlate at every meal, and the daily source for most of our vitamins and nutrients. For many in rural America, these crops not only provide nutrition, they are also a primary source of income.

For nearly a decade, USDA supported specialty crop growers across the country through the Specialty Crop Block Grant (SCBG) program. These grants enhance the competitiveness of specialty crops, sustain the livelihood of American farmers, and strengthen rural economies.

For over a century, my hometown of Chicago has been a cultural, financial, and agricultural hub.  And as a hub, it has a long history of supporting innovation and opportunity.  From the first cattle drives came the great Chicago Stockyards that supplied meat to the nation.  From the early trading of the Chicago Butter and Egg Board came the Chicago Mercantile Exchange. The city’s richly-woven tapestry of cultural diversity and the success of its food businesses prove Chicago’s value as an ideal business cultivator.

That is why it was so fitting that AMS Deputy Administrator Arthur Neal and I were invited to present at the Good Food Festival & Conference in Chicago on March 14. Hosted by Jim Slama of FamilyFarmed.org, the event is the oldest sustainable and local food trade show in America. Each year it brings together stakeholders including farmers, entrepreneurs, policy makers, and food industry representatives.

Thanksgiving is a time when Americans come together to celebrate a holiday that connects each and every one of us. During this truly American holiday, we all give thanks for the previous year’s blessings and look ahead to the future. While we may bring our own traditions and flavors to the table, Thanksgiving is a time for all of us to celebrate our country’s rich history.

It has always been a special holiday to me, but this past year I developed an even greater appreciation for all that goes in to producing the Thanksgiving meal. As Administrator of USDA’s Agricultural Marketing Service (AMS), I spent the last six months visiting with American farmers and learning about their businesses. In my conversations with American farmers and ranchers, I am always impressed by their work ethic, ingenuity, and dedication to making sure their customers get the best products. It’s no wonder that our nation's farmers were responsible for producing nearly 7.5 trillion pounds of turkey in 2012—nearly half the world’s supply!—and are leaders when it comes to many other foods regularly featured in Thanksgiving meals.  In 2012, American farmers also produced 3.1 billion pounds of sweet corn and nearly 2.7 billion pounds of sweet potatoes.

“We become what we repeatedly do.” In his Seven Habits of Highly Effective Teens Sean Covey used these words to help young students preparing to attend college and join the workforce, but they also apply to how children learn to eat healthy.

Through innovative programs like the Power of Produce (POP) Club, farmers markets across the country are teaching children how to make healthy eating choices. This program, started at the Oregon City Farmers Market, invites children to learn more about some of their favorite foods. Participating in events like planting sunflower seeds or making jam gives the youngsters a chance to better understand where their food comes from. By receiving $2 to spend on fresh produce every time they visit the market to keeping a log of what they buy, the children become immersed in a world of healthy eating.  Last year, 1,781 children aged 5 to 12 years old joined, resulting in 5,180 shopping trips.

A Whitesbog, NJ, native born in 1871, Elizabeth Coleman White spent her childhood summers helping out on her parents' cranberry farm in the Pine Barrens.  While harvesting cranberries, she often wondered if the wild blueberries sprinkled on her parents' farm could be cultivated like the cranberries. Conventional wisdom at the time held that wild blueberries varied too much in size and sweetness and could not be cultivated.  A true pioneer, she embarked on a new mission – cultivate the wild blueberry.

When it comes to supporting the American agricultural economy and its communities, the USDA’s Agricultural Marketing Service (AMS) is all in. Here at AMS, we have several grant programs that producers and other organizations can utilize to help increase the competitiveness of their businesses.

Traditionally, the onset of winter meant the end of farmers market season. However, in recent years, winter farmers markets have become increasingly popular. According to the USDA’s Agricultural Marketing Service (AMS), there are over 1,200 of these farmers markets operating across the country. This is almost a 38 percent increase from last year.