sound and sensible

Last month, the USDA Agricultural Marketing Service’s National Organic Program (NOP) announced new resources resulting from our Sound and Sensible Initiative, which is making organic certification more accessible, affordable, and attainable. Today, we are introducing more guides, videos, and other tools – all produced by our partners in the organic community. These resources help farms and businesses understand the USDA organic standards, certification process, and inspections in more depth.

Last week, the USDA Agricultural Marketing Service’s National Organic Program (NOP) announced new resources resulting from our Sound and Sensible Initiative, which is aimed at making organic certification more accessible, affordable, and attainable. Today, we are introducing guides, videos, and other tools – all produced by our partners in the organic community – that will help producers better understand the organic option and where to start.

For years, the organic industry has experienced enormous growth, defying expectations and creating exciting opportunities for producers and entrepreneurs around the world. 2014 was another record year for the organic community, with 19,474 certified organic operations in the United States and nearly 28,000 certified organic operations from more than 120 countries around the globe.

The retail market for organic products is now valued at more than $39 billion in the U.S. and over $75 billion worldwide. With its rapidly growing market and high consumer interest, USDA is focused on helping this area of agriculture achieve even greater success. In May 2013, Agriculture Secretary Tom Vilsack issued guidance that identified organic priorities for the Department, including training and outreach, growing the organic sector, reducing paperwork, improving research, and gathering data.

USDA’s National Organic Program is the bedrock regulatory program responsible for developing national standards for organically-produced agricultural products. These standards assure consumers that products with the USDA organic seal meet consistent, uniform standards. In addition to protecting the integrity of the organic seal through a rigorous certification process and oversight, we are committed to connecting organic farmers and businesses with USDA resources, including conservation assistance, access to loans and grants, funding for organic research and education, and mitigation of pest emergencies.

The USDA organic seal and the NOP program itself have helped organic producers and businesses achieve unprecedented levels of growth for organically produced goods. The retail market for organic products has nearly doubled in value since 2009 while USDA certified organic operations continue to grow year to year. USDA’s National Organic Program is a leading global standard and major factor in this success.

Making organic certification accessible, attainable, and affordable involves collaboration with many partners across the country and around the globe. To advance this work, USDA supports a diverse community of organic stakeholders.

Nonprofits, businesses, universities, state governments and other organizations lead a range of technical assistance, training, outreach and certification programs for organic farms and businesses.  These organizations provide the National Organic Program (NOP), part of USDA’s Agricultural Marketing Service (AMS), with valuable feedback about how to keep organic certification sound and sensible and how to meet the needs of new and transitioning organic farmers. To support their work, USDA is awarding project contracts to 13 organizations that will advance the NOP’s Sound and Sensible initiative by identifying and removing barriers to certification and streamlining the certification process.