national farmers market directory

Every time I explore a farmers market I become a kid again. It brings back memories of snacking on sun-ripened figs from my backyard with dad or squeezing for perfectly ripe tomatoes at the neighborhood farm stand with mom. The existence, uniqueness and vibrancy of farmers markets can be a positive experience full of exploration and deliciousness for any age. It sure is for me.

USDA is committed to helping all of America’s children, families and communities not only have access to healthy affordable food, but form positive associations with these healthy foods. Visiting a farmers market offers a unique learning environment where you can be introduced to fresh, local produce; a variety of sights, tastes and smells; as well as meet neighbors, farmers and vendors.

America’s farmers’ markets are a great source of fresh fruits and vegetables and other healthy foods, and at USDA’s Food and Nutrition Service (FNS), we’ve made it a priority to expand healthy food access through farmers’ markets to those participating in the Supplemental Nutrition Assistance Program (SNAP). It’s a win-win situation because, for farmers markets, the ability to accept SNAP benefits is a great way to build their customer base, which helps generate more sales and nourish the economy in our rural communities.

As Administrator of USDA’s Food and Nutrition Service, I place a high value on partnerships because, working together, we can achieve more toward shared goals than by working alone. The USDA recently contracted with the National Association of Farmers Market Nutrition Programs (NAFMNP), in an effort to enhance the participation of farmers and farmers markets in SNAP.  And out of that innovative partnership, I am excited to announce MarketLink, a new way for farmers’ markets and direct-marketing farmers to get authorized as SNAP vendors and get the equipment they need to accept SNAP benefits.

There are many companies that are currently using USDA data. Mercaris is a new company filling in the gap in offerings with reliable market data and an online trading tool tailored to the organic and non-GMO production, processing, and retail industries. Their reports present current and archived market condition information to assist in pricing decisions. FarmLogs provides comprehensive farm management software-as-a-service to farmers managing farms ranging from small-scale to over 30k acres. Their platform supports a hybrid of government and farmer-generated data that is analyzed and incorporated into their decisionmaking tools.

USDA wants to continue to encourage additional innovations and solutions by providing the data and statistics necessary that will offer improved agricultural production, global food security, poverty, nutrition and human health, natural resources and environmental issues, rural development, local and regional food systems, and many other issues.

No one would ever accuse me of being a trend-setter—especially my kids.  But I’m proud to say that I’ve been part of the local food movement my whole life. I grew up on a family farm in New Mexico.  For us, local food wasn’t really a trend or a movement.  It was how we made our living.  By growing, raising and selling our food throughout the year, we connected to other farmers, ranchers and our neighbors.

More American families are making a conscious decision to eat healthier and buy local foods.  Many farmers and producers are combining their hard work with innovative practices like hoop houses and new marketing opportunities like food hubs.  These are two examples of modern approaches that are helping extend growing and selling seasons and bringing farmers and suppliers together to meet the increasing demand for local foods.

In agriculture, we talk a lot about sustainability.  As a method of growing crops, caring for ecosystems like forests or wetlands, or even the economic sustainability of businesses—we look at this word from all angles.  But there’s another component to consider: cultural sustainability.

As a nation of immigrants, we have many rich and complex influences woven into the history of our country.  Foods we eat, holidays we celebrate, how we create goods or perform services—these are all things that are shaped by the cultural identities of our families and the communities around us.

For many communities, farmers markets are playing a pivotal role in maintaining and enabling these cultural ties.

Over the first week of August, local markets across the country celebrated National Farmers Market Week.

Farmers markets are an important part of America’s diverse agriculture sector, providing unique benefits to communities across our nation. They give Americans a chance to learn about agriculture by meeting some of the people who grow and raise our food. They provide valuable marketing opportunities for small and beginning farmers – many of whom scale up to larger regional markets and other institutions.  And they help expand access to locally-grown foods that are in greater demand than ever before.

What better time than National Farmers Market Week to explore the history of farmers markets in the United States?  Farmers markets are a critical ingredient to our nation’s food system, and date back to 1730 in Lancaster, Pennsylvania in the United States.

"Meet me at the Market" has for decades been a phrase commonly heard by Lancaster citizens.  In 1730, when city planners designed the city they designated a 120 square foot lot in the center of town as a public market place giving birth to the Lancaster Central Market.  Over the years the size of the market and the number of vendors has changed, but there’s evidence that the farmers market may have had 400 vendors at one point in time.

This past weekend, civic hackers across the country took action—or hack-tion—when they gathered together to use their coding, designing and tech-making powers for good.  Armed with a passion for data and working under a framework that focused their energies on solving civic problems, over 11,000 individuals set out to make a difference at 95 different events in 83 cities and communities across the nation.

At USDA’s Agricultural Marketing Service, we serve many communities in a variety of ways.  From our support of farmers markets and food hubs to our work with industry stakeholders, we focus on supporting the business and marketing side of American agriculture.  So, when we first heard about the National Day of Civic Hacking, we knew immediately that we wanted to participate.

America is developing quite an app-etite. The number of U.S. smartphone owners is approaching 130 million, resulting in more and more demand for mobile access to our information. Combine that with the increase in consumers wanting access to fresh, local products, and it’s obvious why there’s such a high demand for the data in USDA’s National Farmers Market Directory.

This is one of my favorite times of the year.  New and old traditions bring friends and family together to celebrate, cheer for their favorite football teams or just to share a hearty meal and some spirited conversations.  As the weather gets cooler, my family gravitates toward comfort foods and traditional family favorites, picking up fresh ingredients from our local winter farmers market. And, based on the growth in winter market listings this year, we’re not the only ones who have made this a part of our fall and winter traditions.