national export initiative

Earlier this year, the U.S. government kicked off the nationwide National Export Initiative “New Markets, New Jobs” tour designed to help connect small businesses with the resources they need to sell their products globally.

In May, 67 U.S. companies descended on Shanghai for the largest food and beverage show in China—SIAL China.  U.S. exports are expanding all over the world, and China recently emerged as the United States’ top export market in 2010, and accounted for 20 percent of U.S. agricultural exports, valued at $15.1 billion in the first half of Fiscal Year 2011.

With assistance from USDA’s Market Access Program (MAP) and working with Food Export-Midwest, a Milwaukee-based company has expanded its access to the Asian market for its brand of specialty cookies. Nikki’s Cookies & Confections has been baking a full line of shortbreads, chocolate layered cookies and holiday specialty products for 25 years. The company’s export success was recently recognized in the National Export Strategy Report, an annual update on the National Export Initiative progress. Under this initiative President Obama set a goal of doubling overall U.S. exports by the end of 2014.

When most people think about what USDA exports to countries all over the world, food is the first thing that comes to mind. But did you know that the United States exported nearly $7 billion in forestry products in 2010? These exports allow for the beauty and sustainability of U.S. forests to be shared through home furnishings in every corner of the world, including Thailand.

The United States is currently the fourth largest exporter of hardwood lumber to Thailand, following Malaysia, Laos and Myanmar, and U.S. exports were valued at $21.3 million in 2010. In 2010, the total Thailand furniture export market was valued at nearly $1.2 billion out of which $589 million was wooden furniture. The market is ripe for U.S. hardwood as Thai furniture exporters and manufacturers are required to follow sustainable development policies. Importing products from the United States helps the country avoid the use of illegal forestry techniques and timber sources.

Last week, I traveled to Canada - the second-largest market for U.S. agricultural products.  Wanting to see our companies promoting U.S. export sales, I attended SIAL Canada, an international trade show in Toronto, which welcomed more than 530 exhibitors and 12,000 food and agricultural business professionals from around the world.

While there, I met with the 28 American companies exhibiting in the USA pavilion, which was endorsed by USDA. Many of the companies were only able to attend the show because of support from the State Trade Regional Groups (STRGs) and the Foreign Agricultural Service (FAS) market development programs.

The United States and Canada have maintained a strong trade relationship over the years, sharing signature products from both countries. In 2010, U.S. agricultural exports to Canada were valued at $16.8 billion. Geographical proximity, similar business practices and eating habits make Canada an attractive export market for new-to-export and new-to-market U.S. companies. Canadians often travel to the United States, developing a taste for our regional flavors, including California wine.

This week, I traveled to North Carolina and partnered with Korean Ambassador Han Duk-soo, the U.S. Chamber of Commerce and others in support of the U.S.-Korea Trade Agreement or KORUS.

The Obama Administration recognizes that exports are vital to the health of the agricultural sector and our nation’s economy as a whole. That’s why we’re working hard to ensure passage of the KORUS agreement, as well as the pending free trade agreements with Colombia and Panama.

More than 40 percent of the United State’s annual grain sorghum crop is exported, making access to international markets vital to the U.S. sorghum farmer. According to the U.S. Grains Council, grain sorghum is the third most important cereal crop grown in the United States and the fifth most important cereal crop grown in the world. The United States is the world's largest producer of grain sorghum, followed by India and Nigeria. Sorghum has unique properties that make it well suited for food uses. Some sorghum varieties are rich in antioxidants and all sorghum varieties are gluten-free, an attractive alternative for wheat allergy sufferers.

This week, seven Foreign Agricultural Service (FAS) employees were sworn in as Foreign Service Officers during a ceremony at USDA in Washington, D.C. This group of newly minted Foreign Service Officers will be posted in locales around the world, from Moscow to Brasilia, in their first positions in USDA’s overseas offices. FAS officers begin their Foreign Service careers as attachés.

FAS Administrator John Brewer officiated the ceremony and was joined by Farm and Foreign Agricultural Services Deputy Under Secretary Darci Vetter. In what is their first step in a long and successful career in the Foreign Service, Brewer and Vetter presented each new officer with a flag representing the country in which they will be posted.

Exports will be the focus of two highly anticipated sessions on Thursday, Feb. 24 during this year’s Agricultural Outlook Forum in Arlington, Va. USDA’s latest quarterly export forecast will be released that same day and will surely serve as a springboard for a lively discussion on the benefits of exporting as well as the role of agriculture in President Obama’s National Export Initiative (NEI).