local food promotion program

If there is one word that best embodies agriculture, it is entrepreneurship. Over the course of my time at USDA, I’ve had the chance to meet with farmers, ranchers and food business of all sizes and in all parts of the country. The faces of these entrepreneurs and their innovative strategies and business models reflect the diversity that makes this country strong.  Each year, USDA helps thousands of agricultural producers and businesses enhance their marketing efforts and bring healthy, nutritious food to communities– and I’m excited that this week, we’ve announced another opportunity to support their work.

My agency, USDA’s Agricultural Marketing Service (AMS), announced the availability of more than $27 million in grants to help ensure the livelihoods of our nation’s farmers and ranchers while strengthening rural economies. The announcement included $26 million in AMS grant funding from the Farmers Market and Local Food Promotion Program through the Local Food Marketing Promotion Program (LFPP) and the Farmers Market Promotion Program (FMPP).

Consumers expect a lot from local food. They want it to be fresh, healthy and raised responsibly. They want it to be affordable and convenient. And, they want their purchase to support local farmers. At first glance these goals seem at odds with each other. How can local food improve farmers’ bottom lines without being expensive? Is it possible to efficiently deliver local food to (mostly) urban consumers while still supporting (mostly) rural farm economies?

The answer may look something like Field Goods, an innovative food hub and social enterprise based in eastern New York State. Like other food hubs, Field Goods helps facilitate the connection between producer and consumer. By providing distribution and aggregation services, Field Goods helps reduce producers’ costs. And, for consumers, Field Goods delivers fresh, affordable and local products directly to workplaces – making it easier to support local producers.

With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.

Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP).

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.

Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community.

Results—at USDA we are constantly tracking and measuring them.  We want to know that what we’re doing is making a difference, that we’re making progress towards our mission, that the communities we support are getting the help they need.  Recently I had the pleasure of visiting local food stakeholders that are making a real difference in Charlottesville, VA and hear firsthand how USDA programs have made an impact in their community.

During my visit, I had a chance to listen to farmers, local food organizers, and business owners share their experiences involving local food production.  Just outside Charlottesville, I toured the Hill Farm and the warehouse of Local Food Hub.  The open dialog of these visits is important to me and important to USDA.  I strongly believe that we need to hear from the public so we make sure our priorities, programs and services are in line with what the American people need.

As we take time this week to honor America’s veterans, we are also thinking about how we can improve the health and welfare of military communities across the country.  That’s why we are so proud to release the first-ever Guide for Farmers Markets on Military Installations.  By assisting military installations in establishing farmers markets, the guide will help increase access to fresh, local food for soldiers on military installations.  On-base farmers markets also connect members of the military with their surrounding communities and offer family-friendly gathering places where children can learn where their food comes from.

In a truly collaborative effort, my agency, USDA’s Agricultural Marketing Service (AMS), created this detailed manual with the U.S. Department of Defense’s (DoD) Healthy Base Initiative (HBI), and in partnership with Wholesome Wave.  It explains how commanders can establish and successfully operate farmers markets on military installations.

Thanks to a recent grant from USDA, the Wisconsin Department of Agriculture, Trade, and Consumer Protection is now in better position to help get locally grown potatoes, carrots, apples, broccoli, and cheese onto school lunch plates. In Wisconsin, and across the nation, there is a strong interest to supply healthy, local foods to schools while supporting regional farmers and the local economy.  USDA is helping create economic opportunities for producers by supporting projects that increase access to fresh, healthy food for students and consumers, and connect rural and urban communities.

Today Secretary Tom Vilsack announced more than $35 million in grants to help ensure the livelihoods of our nation’s farmers and ranchers while strengthening rural economies around the country. These grant programs play an important role in American agriculture and in communities by supporting local and regional food systems and giving farmers and ranchers the chance to explore new market opportunities.

The future of agriculture depends on the next generation of farmers and ranchers.  That’s why the Department of Agriculture is committed to creating more opportunities for new and beginning farmers and removing barriers for women and minority farmers.

To advance these priorities, I traveled to Syracuse, N.Y., last week, where I was joined by my USDA state colleagues and New York State Commissioner of Agriculture Richard Ball for a roundtable on Women in Agriculture and Local Foods at the Women Igniting the Spirit of Entrepreneurship (WISE) Center in Syracuse, N.Y.  The discussion focused on the big picture of how a thriving local food system can help women succeed as farmers, ranchers, and entrepreneurs.  We had a vibrant conversation that ranged from sharing ideas to creating valuable connections and networks to mapping out strategies for further progress.

“The term ‘farm to school’ involves thinking of the whole plate, so to speak. It’s about increasing the amount of local and regional foods served in school cafeterias while also increasing education and community outreach for kids, and creating market opportunities for producers.”

So says Matt Russell, Grant Program Manager for the Farm to School Program at USDA’s Food and Nutrition Service (FNS).  Matt works to support school districts, non-profits, and other stakeholders in bringing more local and regional food into the school meal program.

Tucked away in the countryside of Jacksonville, Fla., is a place that offers hope and opportunity for returning veterans. Veterans Farm, a 19-acre handicap-accessible farm that helps veterans learn how to make a living from farming and find healing in the land, opened its doors in 2009. Its founder, Adam Burke, an Iraq combat veteran and Purple Heart recipient, is utilizing his skills to create a unique environment where veterans can develop agriculture skills that can help them become effective farmers or ranchers.  USDA is partnering with Veterans Farm to conduct quarterly workshops to connect these veterans to key departmental resources that can plant the seeds for their new agricultural careers.

I recently attended one of these workshops to introduce our veterans to my agency – the Agricultural Marketing Service (AMS). In particular, I talked about opportunities to strengthen the local food sector via AMS’ Farmers Market and Local Food Promotion Program (which includes the Local Food Promotion Program and the Farmers Market Promotion Program) as well as the Specialty Crop Block Grant Program. I also talked about our recent partnership with the National Institute of Food and Agriculture (NIFA) to begin a series of grant-writing workshops to help potential grant applicants write successful grant applications.