kathleen merrigan

Agriculture groups find voice in social media

"I'm trying to be a modern deputy here," said Kathleen Merrigan, deputy secretary of Agriculture, during the department's first monthly Facebook live chat earlier this month. She's not the only ag player trying to take the plunge into social media. In the last year, many farm lobbying groups have established a presence on Facebook and Twitter in an effort to reach out to farmers. Americans farmers are old and getting older, with an average age of 57.1 in 2007, up from 55.3 in 2002. Social media, like most technology trends, is still thought of as the domain of young people, but the two fastest-growing age demographics on Facebook are 35- to 54-year-olds and those 55 and above, according to a Jan. 2009 analysis by iStrategyLabs, an online marketing company. (National Journal 10/19/09 link)

The Know Your Farmer, Know Your Food initiative kickoff week culminated at the annual meeting of the National Association of State Departments of Agriculture.  I asked these state leaders to join me in promoting local and regional food systems.  I shared with them a video clip of my conversation with Dave Lane, Deputy Secretary of Agriculture in the Green Mountain State (Vermont).  I asked Dave for his insights as to how state governments can help.  Watch the video here:

There were many moving parts in the week-long launch of the USDA-wide initiative Know Your Farmer, Know Your Food (KYF2). In this, my first blog entry, I review the week’s events. It was, in short, a whirlwind.

Last week USDA brought you a series of events and announcements to roll out the Know Your Farmer, Know Your Food initiative (KYF2). Today, we’re excited to bring it all together with a new Website for consumers and producers.

On an early fall day when the rain refused to pass farmers and producers from the DC-metropolitan region gathered for the opening of the FRESHFARM Market by the White House on Vermont Ave. Federal employees, area workers and out-of-town visitors gathered for the festivities despite the weather and were excited for the new program.

Big plans for small farmers
Warriors in the battle for more local, sustainable food have long been suspicious of the Department of Agriculture and its relationship to large agricultural interests. But even the most dedicated political agrarian has to admit that the USDA is getting local food fever. This week, the top people at the USDA announced they would be handing out almost $65 million to help connect small farmers — especially those using sustainable practices — with people who want to eat local food. The money is part of their new “Know Your Farmer, Know Your Food” campaign which includes a series of programs to help farmers better market their food and the people who run large institutions buy it. (N.Y. Times Diner’s Journal blog, 9/15)

Remember when your favorite dish unexpectedly appeared on the menu at your school cafeteria? It was the same feeling of excitement today at the USDA Cafeteria. White House Chef Sam Kass mixed up Honey Crisp Apple Salad (with or without chicken) for USDA employees and visitors as Deputy Secretary Kathleen Merrigan continues the Know Your Farmer, Know Your Food roll-out week.

It was a rainy morning here at the USDA headquarters in Washington DC, but that did not stop the local farm vendors from setting up shop at the weekly USDA Farmer’s Market.

Family farmers from throughout the country descended into St. Louis over the weekend for the 24th annual Farm Aid Conference. Stars including Willie Nelson, Neil Young, John Mellencamp, and Dave Mathews were on hand to shine a spotlight on the struggles that small- and mid-sized farmers face.

Last Friday marked the final collection day for the Feds Feed Families, a government-wide summer food drive led by the Office of Personnel Management (OPM). Typically, summer is the slowest time for food bank donations, but the needs of hungry people stay the same throughout the year. Therefore, OPM set a goal for D.C.