healthiernextgen

In agriculture, we talk a lot about sustainability.  As a method of growing crops, caring for ecosystems like forests or wetlands, or even the economic sustainability of businesses—we look at this word from all angles.  But there’s another component to consider: cultural sustainability.

As a nation of immigrants, we have many rich and complex influences woven into the history of our country.  Foods we eat, holidays we celebrate, how we create goods or perform services—these are all things that are shaped by the cultural identities of our families and the communities around us.

For many communities, farmers markets are playing a pivotal role in maintaining and enabling these cultural ties.

What Agriculture Under Secretary Concannon calls a win-win situation, is taking root in rural Alabama with help from USDA’s Food and Nutrition Service and state officials.  Local farmers’ markets are getting authorized to accept Electronic Benefit Transfer (EBT) cards which will allow them to expand their customer base and offer Supplemental Nutrition Assistance Program (SNAP) participants healthy and local produce.

With federal grant money provided to states through September 30, 2013, eligible farmers’ markets and now direct marketing farmers are receiving free wireless point-of-sale (POS) devices. As part of the Food and Nutrition Service’s (FNS) StrikeForce efforts to reach out to communities in persistent poverty stricken areas, its Southeast Regional Office recently offered three farmers’ market sign-up days in Madison, Selma, and Robertsdale, Alabama.

Over the first week of August, local markets across the country celebrated National Farmers Market Week.

Farmers markets are an important part of America’s diverse agriculture sector, providing unique benefits to communities across our nation. They give Americans a chance to learn about agriculture by meeting some of the people who grow and raise our food. They provide valuable marketing opportunities for small and beginning farmers – many of whom scale up to larger regional markets and other institutions.  And they help expand access to locally-grown foods that are in greater demand than ever before.

USDA’s Supplemental Nutrition Assistance Program (SNAP) is America’s first line of defense against hunger and new research released today makes it clear that SNAP improves food security, particularly among low-income children.

The study, funded by USDA’s Food and Nutrition Service and conducted by researchers at Mathematica Policy Research, found that participating in SNAP for about six months corresponded with a significant decrease in food insecurity. That effect was even more pronounced in households with children.

Here at USDA, we’re on a mission to help all of our nation’s children have the best possible chance at a healthy life.  So, we’re very encouraged by some recent news from the Centers for Disease Control and Prevention (CDC):  the rate of obesity among low-income pre-school children appears to be declining for the first time in decades.

The declining rates show that our collective efforts are helping to gain ground on childhood obesity, particularly among some of the more vulnerable populations in our country.  Low-income children are often at a disadvantage when it comes to getting the food they need to grow up healthy, which is why USDA’s nutrition programs and resources are so vital.

“Our farm to school program helps our district offer more fruits and vegetables on a daily basis,” said Julie Hamilton, school food service director of operations/training for Lamar County Schools in Purvis, Miss.  “Being exposed to more choices, the young students will learn to like them and make healthier food choices over their lifetimes.”

Offering more fruits and vegetables to students is part of the new requirements recently passed by Congress to improve nutrition in the nation’s schools.  Utilizing a farm to school approach – where locally sourced products are featured in the school cafeteria - is an effective way to make it easier to meet these new standards and help the students at the same time.

Although about 21 million children nationwide receive free and reduced-priced meals through our National School Lunch Program, only about 3.5 million meals are served through the Summer Food Service Program (SFSP) on a typical day. Closing this gap and ensuring that disadvantaged children do not go hungry during the summer months is a goal that USDA can only achieve through work with our partners.

One of the ways we’re strengthening partnerships is through our StrikeForce Initiative which helps us target state partners to work with across the country including universities and colleges. A great example of this initiative at work is the Alabama Department of Education teaming up with Tuskegee University, a Historically Black University in Alabama, which now sponsors four community-based summer feeding sites in Macon County where disadvantaged kids can get a free and nutritious summer meal.

Our children are our most prized possessions and we must do whatever it takes to help them excel in the future. Leading them on the path to becoming part of a healthier generation, USDA revised the standards for meals and snacks served in their schools. Recently, I had the pleasure of traveling to a New York City high school to see first-hand how students were adjusting to the new standards.

The changes to the meal and snack standards are in response to the passing of the Healthy Hunger-Free Kids Act of 2010. Implemented in the 2012 school year, the new meal standards made several changes. Now, the 32 million students participating in the National School Lunch Program can enjoy more fruits and vegetables, low-fat dairy products, whole grain foods and leaner proteins. The new smart snack standards, which will be implemented July 1, 2014, set minimum requirements for snacks sold in vending machines or as part of a la carte meals sold on campus during school hours.

As a public affairs specialist, promoting and publishing information about federal nutrition assistance programs to partners, media and the public is a key part of the job. But I don’t often get to see the real day-to-day operation of these programs. I have attended summer program kick-off events and visited other program sites for special events. But, I recently got another perspective. I accepted an offer from our regional Special Nutrition Programs branch to participate in a Summer Food Service Program review.

This cross-training experience provided a first-hand look at how the program works from the inside. I learned how our regional staff and state partners monitor sponsors and sites to make sure they are in compliance with rules and regulations to ensure program integrity and healthy summer meals for kids. Regional Food and Nutrition Service staff is responsible for program oversight and must conduct reviews of new private, non-profit sponsors and sites, often alongside the state agency. At last count, there were 17 of these new sponsors approved in Texas, with 61 new sites.

Earlier today, Secretary Vilsack announced the results of the Healthy Incentives Pilot (HIP) , a pilot project designed to test the impact of incentivizing fruit and vegetable purchases among SNAP recipients. The pilot showed that an ongoing investment of less than 15 cents per person per day may result in a 25 percent increase in fruit and vegetable consumption among adults. Adults receiving the HIP incentive consumed, on average, an ounce more fruits and vegetables per day than non-participants.

These are promising and exciting results. But we know that there is no silver bullet that can solve the problems of poor diet and obesity among American children and families. Despite increased public awareness of the vital role of nutritious food choices and proper physical activity on our health, the habits of most Americans—SNAP recipients and non-recipients alike—fall short of the recommendations of the Dietary Guidelines for Americans. And although research shows that healthy foods aren't necessarily more expensive than less healthy options, many low income people face additional time and resource challenges when it comes to putting healthy food on the table that can make less healthy options seem more appealing.