fuel up to play 60

The next time you eat a cheese sandwich, drink a glass of cold milk, have an ice cream cone or a cup of yogurt on a walk through the park, thank the dairy farmers who made it all possible.  Now is a great time to do that because June is Dairy Month.

The dairy industry is an important economic engine in America. The farm value of milk production is second only to beef among livestock industries and is equal to corn. Milk is produced in all 50 states, with the major producing states in the West and North. Dairy farms, overwhelmingly family-owned and managed, are generally members of producer cooperatives.

This week is National Summer Food Service Program Kickoff Week, an important time to emphasize USDA’s commitment to ensure children and teens have access to safe, nutritious meals when school lets out. Through the Summer Food Service Program, federal assistance is provided for state agencies and non-profit sponsors to help children in eligible high-need areas get the proper nutrition they need during the summer when schools are not in session.

Thanks to the Healthy, Hunger Free Kids Act, students across the country are getting healthier school meals with more whole grains, fruits and vegetables, lean protein and low-fat dairy, as well as less sugar, fat, and sodium.  With more than 90 percent of schools meeting the healthy meal standards, children are getting the nutrition needed to reach their full potential. But poor nutrition during the summer months can also affect children’s academic performance during the school year.  USDA’s summer feeding programs help children get the nourishing food they need all year long so they come back to school in the fall ready to learn.

Last week, I met up with Washington Redskins linebacker Darryl Tapp to help kick off Fuel Up to Play 60’s new Make Your Move effort and see how kids at Kenilworth Elementary School in Bowie, Maryland are eating healthier and getting active at school and at home. Fuel up to Play 60 is a partnership between the National Football League (NFL) and the National Dairy Council.

Tapp and I challenged students to “Make Your Move” by having fun and playing hard while fueling their bodies with healthy foods. My favorite part? Hearing a resounding chorus of “YES!” when I asked students if they liked the healthier breakfasts and lunches served in their cafeteria.

Successful businesses use research to meet changing consumer demands. The dairy industry uses innovative research promoted by National Fluid Milk Processor Promotion Board (commonly referred to as the Milk Processor Education Program or MilkPEP), and other organizations to find new markets for their products. Milk has always been known as a good source of calcium and for helping to strengthen bones. However, recent studies have proven that there are other benefits of drinking milk.

Whether you are a college soccer player, a professional cyclist or just working out for better health, several studies have shown that drinking lowfat chocolate milk after a tough workout helps muscles recover and refuels the body for the next workout. The research has caught the attention of a new audience: athletes and adults looking for peak athletic performances. Whether they are training for a big race or preparing for the next weight lifting workout at the gym, lowfat chocolate milk is becoming a popular drink for adults.

Cross posted from DairyGood.org:

Whether it’s cheese, milk, or yogurt, dairy products are a staple in the diets of Americans and people all over the world. June is National Dairy Month, a time when we honor our nation’s dairy producers and processors for making sure that we can enjoy quality dairy products.

Always true stewards of the land, the industry has made tremendous strides when it comes to sustainability. In the past 63 years, the industry reduced its carbon footprint by 63 percent. This amazing statistic is a testament to the integrity of the nation’s dairies, most of which are family-owned and well-connected to the communities around them.

During June, we often celebrate many things: National Homeownership Month, the end of the school year and graduations, Father’s Day, and being able to watch our favorite teams duke it on the baseball diamond.  But at USDA we have another favorite June celebration – National Dairy Month.

It’s officially summer and the USDA Farmers Market is back in full swing.  An increasingly popular destination for Washington, D.C., residents and visitors of the National Mall, the market regularly attracts hundreds of customers each Friday during the summer and early fall.  Come see some of your favorite vendors and USDA staff during the 2012 outdoor season.

Having two small active kids who are happily prone to drinking water and low-fat milk 99% of the time and who also love to eat nutritious foods (not quite like their mom), I was particularly excited to celebrate opening day of the USDA Farmers Market.

Kids and families are invited to join staff from the U.S. Department of Agriculture People’s Garden Initiative on Friday, June 1 from 10 a.m. to 2 p.m. for the opening of the USDA Farmers Market as well as discover fun ways to Grow Healthy, Eat Healthy & Be Healthy! It will be a day filled with hands-on activities that will help enhance your commitment to healthy eating and 60 minutes of physical activity every day.

It was a sunny and warm day in Frisco, Texas, on January 13. You would never know that it was the dead of winter. It was a perfect day to drive from Dallas to the suburbs well north of the city, to attend the GRITS Regional Summit on Childhood Obesity. Yes, that’s GRITS. No, not the go-to southern breakfast food, but Girls Raised In The South, hosted by Sisterbration, a nonprofit dedicated to prevention education for women and girls living in the South.

Sisterbration partnered with the U.S. Department of Health and Human Services (HHS) Office on Women’s Health and the Dallas Area Coalition to Prevent Childhood Obesity for an excellent day of awareness and education against childhood obesity. Shannon Jones, our section chief of policy for Southwest Region Special Nutrition Programs, gave a presentation on food insecurity, and detailed some of USDA’s programs that create a safety net against hunger.