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Redefining Agricultural Marketing

Over the years, the USDA’s Agricultural Marketing Service (AMS) has changed and evolved to meet the regulatory, statutory and market demands of U.S. agriculture.  The agency’s role, its name and place within the structure of USDA have all evolved over the years.  What hasn’t changed is the commitment to helping U.S. farmers successfully compete domestically and worldwide.

Winter …The Perfect Time to Visit a Farmers Market

Traditionally, the onset of winter meant the end of farmers market season. However, in recent years, winter farmers markets have become increasingly popular. According to the USDA’s Agricultural Marketing Service (AMS), there are over 1,200 of these farmers markets operating across the country. This is almost a 38 percent increase from last year.

A Vital Link between the Past and Future of Agriculture

According to the U.S. Census Bureau’s Profile America Facts, the first American Indian Day was celebrated back in May 1916.  Red Fox James, a Blackfeet Indian, rode horseback from state to state, gathering endorsements from 24 state governments to have a day to honor American Indians. In 1990, then President George H.W. Bush signed a joint congressional resolution designating November as National American Indian Heritage Month, and this year President Obama continued the tradition.

Farmers Market Promotion Program Supports Diverse Needs in Upper Midwest States

While most people associate farmers markets with fresh fruits and vegetables, farmers and ranchers actually bring a much more diverse range of products to the table every week. This year’s portfolio of grant recipients under the Farmers Market Promotion Program, administered by USDA’s Agricultural Marketing Service (AMS), reflected that diversity in its range of projects. Among the grant recipients are several enterprises in the Midwest that overcome barriers for small livestock producers to get their healthy meat options into local markets.

Bringing Fresh Food to Hartford, Connecticut

During my recent visit to Hartford, I toured the historic Billings Forge Farmers Market, which featured an assortment of fresh, locally grown fruits and vegetables, baking foods, cheeses, meats and numerous other healthy foods.  Located in a food desert, the market positively compliments the “Bodegas” by providing WIC eligible food products.

The Farmers Market Promotion Program is Feeding Healthy Communities

Cross posted from the Let's Move! blog:

Fresh, nutritious food is a cornerstone of a community’s physical health, but community health is more than physical well-being.  A vibrant, healthy community encompasses both the well-being of consumers through improved health, and the well-being of producers through improved economic outcomes.  Making this connection, and providing healthy, affordable food supplies, are goals of the First Lady’s Let’s Move! initiative.

Bringing fresh, local, healthy food to communities

I recently had the opportunity to spend some time at the Crossroads Farmers Market in Takoma Park, Md.  The market’s motto is, “Bringing fresh, local, healthy food to individuals of all incomes and backgrounds,” something we consistently support at the USDA.  Just last week Crossroads received a $50,724 grant from The Farmers Market Promotion Program (FMPP) to spread this message throughout a network of markets in Maryland, and I enjoyed seeing all the enthusiasm there on a glorious day in October.

How One Area Agency on Aging is Leading the Way

“The Jefferson Area Board for Aging (JABA) are myth-busters, plain and simple,” said Agriculture Deputy Secretary Kathleen Merrigan at a recent funding announcement held at JABA’s main office and Adult Daycare Center in Charlottesville, Virginia.