farmers market promotion program

Last Friday, I was honored to announce $9 million in new grants through USDA’s Farmers Market Promotion Program (FMPP). The program targets producers, cooperatives and organizations that market products directly to consumers – just one of the many marketing approaches that make American agriculture so successful.

Must have a desire to help farmers reach new markets and to help businesses bring healthier options to local communities.  Experience & qualifications should include some knowledge of local and direct marketing methods.  Must be willing to devote 50-60 hours during the month of July to help score project proposals.  See below for more detail.

The Farmers Market Promotion Program is a competitive grant process designed to help expand opportunities for farmers and bring healthy foods into more communities.  The grants are administered by USDA’s Agricultural Marketing Service (AMS), and aim to help farmers throughout the country.  About $10 million is available this year to support direct-marketing projects like farmers markets, community supported agriculture, roadside stands and agritourism.

Every day, thousands of local farmers and ranchers work hard to ensure that their communities have access to a diverse range of fresh, healthy affordable foods.  While nutritious food is a cornerstone of society’s physical health, a vibrant community also includes sustainable economic opportunities.  By funding projects that support these goals, USDA’s Farmers Market Promotion Program continues to make a difference for farmers at the local level.

For 18 years, Tony Ends of Scotch Hill Farm worked hard to develop direct marketing opportunities for his family’s crops and products. For over six of those years, he advocated for other small farms in winter markets that he organized with Wisconsin, Illinois and Iowa churches. Trends in farming and the recent recession, which spurred a decline in attendance at some markets, have taken a negative toll on some farm families in the upper Midwest, but Tony hasn’t lost faith.

Tough economic conditions can make it difficult to access healthy, fresh, and affordable produce. That's why USDA is pleased to announce this year’s grants recipients of the Farmers Market Promotion Program. This important program provides grants to local farmers and producers so they can grow their income while making make fresh, healthy food available to more families across the country – particularly in low income and underserved communities.

A stop during my recent visit to Ohio was the historic North Market located in downtown Columbus.

The North Market successfully addresses the needs of small and local businesses for retail space, and provides local, healthy and sustainably grown and processed food for consumers.  Over one million customers annually have the opportunity to sample and purchase a tremendous array of local products including fruits and vegetables, meats, baked goods, ethnic foods, seafood, wines, ice cream and many other products.

As the opening of this season’s USDA Farmers Market occurs today in Washington, D.C., Agriculture Deputy Secretary Kathleen Merrigan announced approximately $10 million is available to expand direct marketing opportunities and help to eliminate food deserts and increase food access in low-income communities in the United States through the Farmers Market Promotion Program (FMPP). By funding projects that increase access to healthy and affordable food while expanding market opportunities for farmers and ranchers, the Farmers Market Promotion Program continues to contribute to the economic and physical health of communities around the country.

I was honored to accompany Governor Lincoln Chafee at the Rhode Island Agriculture Day held at the Statehouse in Providence.  In my remarks to farmers, agriculture organizations, legislators, and government officials, I emphasized the Obama Administration’s commitment to Rural America, and complimented producers for being a model for the nation in direct marketing of agricultural products.

Ten percent of Rhode Island’s agricultural sales move through direct marketing channels such as farmers markets, roadside stands and CSA’s.  In addition, Rhode Island has developed a successful Farm-to-School program and a Farm-to-Plate program with local restaurants.

“The Jefferson Area Board for Aging (JABA) are myth-busters, plain and simple,” said Agriculture Deputy Secretary Kathleen Merrigan at a recent funding announcement held at JABA’s main office and Adult Daycare Center in Charlottesville, Virginia.

“It is our belief that by supporting our local farmers today, we can ensure that there will be farms in our community tomorrow.” - Kent Myers, former City of Hot Springs Manager

Recently Hot Springs, Arkansas dedicated its new Farmers Market Pavilion at the Historic Downtown Farmers Market in Hot Springs, Arkansas.  This dedication is the culmination of years of effort that began with a Farmers Market Promotion Program grant in 2006 from the USDA Agricultural Marketing Service.