farmers market and local food promotion program

The 15^th Annual National Farmers Market Week is off to a great start!

Farmers markets connect and unite people living in urban and rural environments, provide access to fresh, healthy and delicious foods, and—best of all—put a face to the farmers and ranchers who produce their wonderful wares. We, in turn, can support farmers and local communities with our purchases.

Last month, Secretary Vilsack announced a historic level of funding available for local and regional food: $78 million, including $48 million through USDA’s Business and Industry Loan Guarantee Program and $30 million through the newly-expanded Farmers Market and Local Food Promotion Program. The 2014 Farm Bill gave USDA these and other tools and resources, expanding our ability to connect rural and urban communities, increase access to healthy foods, and support rural economies through local food systems.

What does this mean for rural economies? Consider Cellars of Jasper Hill in Greensboro, Vermont. The Kehler brothers took their passion for dairy and founded a cheese making operation 10 years ago. Partnering with Vermont’s Community National Bank, USDA’s Business and Industry Loan Guarantee Program helped the company construct a 22,000-square-foot facility and expand its on-farm value-added cheese production. The project helped save 20 existing jobs and created 14 new ones in a town with fewer than 1,000 residents.

I love farmers markets. The vibrant colors, enticing smells, and vivacious people make me feel so very alive and happy. Local markets also work to bring communities together.  I have been to a number of farmers markets across the U.S., but my favorite one is located right here in Washington, DC—in fact, it’s right here at USDA.

My agency, the Agricultural Marketing Service, is proud to host the USDA Farmers Market each week, building connections to the vendors, customers, and surrounding community.  Tomorrow, June 6, the USDA Farmers Market opens a new season with a salute to our military, veterans and American agriculture.   We will not only celebrate the bounty of the market, but will also thank our military for serving with valor, courage, and distinction.