farm to school census

They say a picture is worth a thousand words, and in the digital age we have ample opportunity to document and broadcast every moment, meeting and meal. We have all seen those unappetizing photos of food served at school that quickly go viral. A lonesome whole wheat bun atop a sad fish fillet; a mysterious-looking meat mixture served next to an apple. It’s natural to ask, “Is this what they serve for lunch!?”

No, it’s really not.

Since the official start of the USDA Farm to School Program, we’ve focused on making sure schools have the tools they need to bring local products into the lunchroom and teach children where their food comes from. As October is National Farm to School Month, it seems an opportune time to take stock of the many resources available from USDA to help bring the farm to school.

One of our newest resources, Procuring Local Foods for Child Nutrition Programs, covers procurement basics -- how to define local, where to find local products, and the variety of ways schools can purchase locally in accordance with regulations. The guide is complemented by a twelve-part webinar series called Finding, Buying and Serving Local Foods. Our fact sheets cover topics that range from USDA grants and loans that support farm to school activities to working with Cooperative Extension professionals to grow your program, while a brand new Farm to School Planning Toolkit offers eleven distinct chapters on everything from school gardens to menu planning, marketing and more.

This October, just like every other month during the school year, school menus will feature an array of products from local and regional farmers, ranchers, and fishermen. Kids of all ages will dig up lessons in school gardens, visit farms, harvest pumpkins, and don hair nets for tours of processing facilities. Science teachers – and English, math, and social studies instructors, too – will use food and agriculture as a tool in their classrooms, so that lessons about the importance of healthy eating permeate the school learning environment.

An investment in the health of America’s students through Farm to School is also an investment in the farmers and ranchers who grow the food and an investment in the health of local economies. In school year 2011-2012, schools purchased $386 million in local food from farmers, ranchers, fishermen, and food processors and manufacturers. And an impressive 56 percent of school districts report that they will buy even more local foods in future school years. Farm to school programs exist in every state in the country.

Whether it’s trying on a new pair of shoes or eating a new item from your favorite restaurant, there’s always a feeling of excitement when you try something new. Here at USDA’s Agricultural Marketing Service (AMS), we get that same feeling when we are able to create new opportunities for our nation’s producers. That’s why we’re excited to announce that AMS and our sister agency—the Food and Nutrition Service (FNS)—have launched a new pilot program for the procurement of unprocessed fruits and vegetables.

The new pilot program—established by the 2014 Farm Bill—is part of USDA’s continued commitment to create and expand opportunities for our nation’s fruit and vegetable producers.  The pilot will open doors for American producers, giving them an additional opportunity to supply quality, fresh fruits and vegetables to schools in up to eight states.

Many consumers want to “buy local” and support their local economy with their purchases. When local food marketing opportunities exist for rural producers, they cause ripple effects throughout the rural economy.

The 2012 Census of Agriculture results indicate that nearly 150,000 farmers and ranchers nationwide are selling their products directly to consumers, and 50,000 are selling to local retailers. Today, local food is a more than $7 billion industry and growing, according to industry estimates. The excitement around this market is drawing young people back to rural communities, generating jobs, and improving quality of life.

In the past few years I’ve seen an increasing number of news stories about successful farm to school programs. As reflected in the first USDA Farm to School Census, farm to school programs are thriving from Alaska to Florida and in every state between.

I attended a recent event that demonstrates just how quickly—and by what lengths—farm to school is growing. On January 15^th, students in all Chicago Public Schools (CPS) were served sliced carrots grown at a farm only 90 miles away in Milwaukee.

October was National Farm to School Month and at FNS we ended on a high note. We released our very first nationwide assessment of farm to school activities and there was a lot of good news to be shared. The Farm to School Census showed that adoption of farm to school activities is trending up; many schools that do not currently have farm to school programs are planning to start them, and millions of children are being exposed to healthy foods and learning about where food comes from. In fact, in school year 2011-2012, schools invested over $350 Million in locally produced, healthy food.  This adds up to major benefits for American nutrition and local economies.

But the benefits don’t stop there.  In addition to creating new market opportunities for farmers and producers across the country, farm to school programs are a way to get students familiar with healthy foods so that they don’t throw those items away when they end up on their cafeteria tray.

I just spent the morning calling people who had applied to receive a USDA Farm to School grant. They were fun calls to make as I was letting this year’s awardees know their project had been selected for funding.

Today USDA announced awards for 71 projects spanning 42 states and the District of Columbia that support USDA’s efforts to connect school cafeterias with local farmers and ranchers through its Farm to School program.

USDA Farm to School grants help schools respond to the growing demand for locally sourced foods and increase market opportunities for producers and food businesses, including food processors, manufacturers, and distributors. Grants will also be used to support agriculture and nutrition education efforts such as school gardens, field trips to local farms, and cooking classes. Selected projects will serve more than 13,000 schools and 2.8 million students, nearly 45 percent of whom live in rural communities. Projects are diverse:

Looking for ways to brighten your meals? Stock up on goods from your local Farmers’ Market! Or try out your green thumb by growing your own food.

Gardening and agriculture go hand in hand with MyPlate. When planning a garden, start by thinking about foods that adapt well to the cool, fall season.  Many vegetables that are planted in the summer produce their best flavor when harvested in the fall such as broccoli and carrots.  This way you can focus on ingredients that are both flavorful and easy on your budget.

They are t-shirted and tilling up soil in schools across the country. And this year, thanks to a new partnership, FoodCorps service members have USDA at their side.

FoodCorps is a national service organization that places emerging leaders in schools across the country to teach kids about what healthy food is and where it comes from, build and tend school gardens, and bring high-quality local food into schools participating in the National School Lunch and/or School Breakfast Programs.

USDA is pleased to support the FoodCorps model; their recipe for success includes three main ingredients: