big data

As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies.  Originally from the suburbs of Atlanta, my exposure to livestock was limited.  As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.

The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy.  Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need.

At the beginning of this year, we launched a year-long reflection on USDA-wide results achieved over the course of this Administration. This week begins a month-long focus on seven years of USDA accomplishments to preserve our natural resources for tomorrow’s generations – accomplishments that have only been made possible with the hard work of our staff at USDA and the support of our steadfast partners.

I’m proud of the work that we’ve done to build lasting partnerships to care for our nation’s unparalleled public lands and support producers as they conserve our nation’s land, water and soil. Please take some time to read a full story of our results on my Medium page at: www.medium.com/usda-results.

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately.

For nearly 400 years, Thanksgiving has been a time in North America when families come together to celebrate food and agriculture. As we reflect on yet another year, agricultural scientists at USDA continue to keep a wary eye on the future. At the end of what may be the hottest year on record, a period of drought has threatened the heart of one of the most important agricultural production zones in the United States. Water demands are increasing, and disease and pest pressures are continually evolving. This challenges our farmers’ ability to raise livestock and crops.  How are science and technology going to address the problems facing our food supply? 

To find answers, agricultural scientists turn to data—big data.  Genomics, the field of science responsible for cataloging billions of DNA base pairs that encode thousands of genes in an organism, is fundamentally changing our understanding of plants and animals.  USDA has already helped to fund and collect genomes for 25 crop plant species, important livestock and fish species, and numerous bacteria, fungi, and insect species related to agricultural production. Other USDA-supported research projects expanding these efforts are currently underway, including genome sequencing of 1,000 bulls and 5,000 insect species in the i5K initiative. But classifying and understanding DNA is only part of the story.

Farmers have long looked to the clouds for signs of relief, but a new competition launched by USDA and Microsoft will tap the Internet cloud to help farmers and our food systems to adapt to climate change. The “Innovation Challenge” is asking software developers to create applications that will use more than 100 years of USDA data to explore how our food system can achieve better food resiliency.

Climate change will likely affect every aspect of the food system—whether it’s the ability to grow food, the reliability of food transportation and food safety efforts, or the dynamics of international trade in agricultural goods. Even so, we don’t yet fully know how to anticipate and mitigate any negative changes.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

According to the 2012 Census of Agriculture, there are over five million head of sheep and lambs in the United States, and over 2.6 million head of goats. A growing trend is producing these animals using grass fed production systems, especially for small to mid-sized producers.  

In response to the changing and widening marketplace, USDA’s Agricultural Marketing Service will begin releasing the National Monthly Grass Fed Lamb and Goat Meat report through their USDA Market News service today, Wednesday, May 13, 2015.  This is one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace.

Are you in the market for data covering locally and regionally produced agricultural products?  You are not alone.  Consumer demand for local and regional food products continues to soar, with retail sales at an estimated $6.1 billion in 2012.  Thanks to support from the 2014 Farm Bill, USDA Market News created a series of market reports on locally or regionally produced agricultural products. 

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides unbiased, reliable data that serves as the information lifeline for America’s agricultural economy.  The reports for local and regional food outlets – available on the Local & Regional Food Marketing Information webpage – provide farmers, agricultural businesses, and consumers with a one-stop-shop for market and pricing information.

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana.