#ruralmade

What began as a small sail-making shop in 19^th century New York City has evolved into the modern realization of one family’s American Dream—a family-owned and –operated small business whose product has been a part of some of the most iconic images in our nation’s history.

Alexander Annin’s sail-making shop, established in the 1820s, has evolved into the oldest and largest flag company in the United States and is still in operation today. Commencing with Zachary Taylor’s 1849 presidential inauguration; to the flag-draped coffin of President Abraham Lincoln in 1865; onward to the iconic image of U.S. Marines hoisting the flag on Iwo Jima’s Mount Suribachi in 1945; to the flag planted by Neil Armstrong and Buzz Aldrin on the moon in 1969—all were Annin-made flags.

Agriculture is one of the brightest spots in our economy, and the American brand of agriculture is surging in popularity worldwide. Trade and market access support good-paying jobs and drives economic growth. A strong rural economy is critical to the overall economic health of the United States.

The past five years represent the strongest in history for agricultural trade with U.S. agricultural product exports totaling $619 billion over five years. Agricultural exports in fiscal year 2013 alone reached $140.9 billion, the highest level on record, and supported nearly one million jobs here at home.

Two years ago this month, the United States and the European Union (EU) implemented an organic equivalence arrangement, meaning products that are certified as organic in the U.S. can also be sold as organic in the EU, and vice versa. This arrangement broke down many of the barriers that organic producers, especially small and medium-sized farmers, were facing in exporting their goods to one of their largest markets. It has also proved to be a good example of how we can recognize each others' systems and work together across borders to arrive at beneficial agreements.

The U.S. and EU have some of the strongest regulatory protections in the world, and the organic equivalence arrangement recognizes these standards and uses them for everyone’s benefit. Before the agreement, growers and companies wanting to trade products on both sides of the Atlantic had to obtain separate certifications to two different standards, which meant a double set of fees, inspections, and paperwork. Now, if a product is certified organic by one party, it can bear both the USDA organic seal and the EU organic logo, without going through that second certification process. This is possible because the EU and the U.S. have recognized that though our regulatory systems are different, they both produce high quality organic food and agricultural products under rigorous programs. Secretary Vilsack, while addressing the EU agricultural ministers earlier this week, had the same message of cooperation in regards to the Transatlantic Trade and Investment Partnership (T-TIP).

Every June, USDA joins the rest of the country to celebrate Dairy Month. It is a time to thank our nation’s dairy producers and processors for their tireless work to produce quality dairy products like milk, cheese, and yogurt. Here at USDA, besides getting our fill of our favorite dairy products, we celebrate our nation’s dairy industry every day by finding new markets where people can enjoy their products. This often entails working with other countries’ governments to negotiate export and import requirements as well as helping businesses meet these requirements.

Our nation’s dairy exporters reach new markets with the help of the Agricultural Marketing Service (AMS). Export certificates are often the critical piece in the trade puzzle. On this front, AMS offers certificates for more than 80% of the countries that accept U.S. dairy exports. Our Dairy Programs can verify that businesses’ dairy products meet export requirements. The AMS Dairy Grading Branch provides export certificates for products or conditions for which they have documentation for or from plants they inspect.

Across the country, food banks are committed to providing healthy food for those in need. Food banks also have a vested interest in building stronger local economies and creating additional opportunities for the communities they serve.

There are currently more than 200 food banks in the country, with more than 63,000 affiliated agencies like (food pantries and shelters). This network distributes more than 2.5 billion pounds of food to needy Americans each year.

Strategic integration of local foods into a food bank's operation is one way to create economic opportunities for farmers and provide fresh food to families and children. This is especially important in rural areas, which have rich agricultural assets but tend to experience higher poverty rates than metropolitan areas.

This week, I visited Canonsburg, Pennsylvania, a small city outside of my hometown of Pittsburgh to kick off the first of five Made in Rural America forums designed to help rural small businesses access the information they need to grow through exports.

The global appetite for high-quality, American-made products is well established. Over the past five years, rural America has achieved record agricultural exports, but the rural economy is diverse. Last fiscal year, agricultural exports reached a record $140.9 billion and we are on track for another record year, with fiscal year 2014 agricultural exports projected to reach $149.5 billion. Last year was also the fourth-straight record-setting year for U.S. exports as a whole, reaching $2.3 trillion.

How is investing in regional food economies an investment in rural America? How can rural America benefit from the growing demand for local food?  How are local food systems supporting the economy in your town?

On Monday, June 9 at 12:45 ET, the White House Rural Council will host Regional Food Economies: Building Market Opportunities for Rural America, a conversation between USDA Secretary Tom Vilsack, US Department of Transportation Secretary Anthony Foxx, Dan Carmody of Detroit's Eastern Market Corporation, and Melissa Rivers of the East Arkansas Planning and Development District moderated by Doug McKalip of the White House Domestic Policy Council.

2013 was a record year for America agricultural exports, with $141 billion in sales and an additional $180 billion in related business activity. We expect even greater things in 2014, when international sales of U.S. farm and food products are expected to reach $149.5 billion. Taken as a whole, these numbers are impressive – but they impress me even more when I think about all the American companies who made this happen.

Many of these companies are based in rural communities, and they employ more than a million U.S. workers to produce products that are valued throughout the world. It’s amazing to think about those individuals, from small towns across America, who produce everything from cheese to pet food to distillers dried grains. It makes me proud of the work USDA is doing to connect these rural producers to international markets.