farming

This past weekend, civic hackers across the country took action—or hack-tion—when they gathered together to use their coding, designing and tech-making powers for good.  Armed with a passion for data and working under a framework that focused their energies on solving civic problems, over 11,000 individuals set out to make a difference at 95 different events in 83 cities and communities across the nation.

At USDA’s Agricultural Marketing Service, we serve many communities in a variety of ways.  From our support of farmers markets and food hubs to our work with industry stakeholders, we focus on supporting the business and marketing side of American agriculture.  So, when we first heard about the National Day of Civic Hacking, we knew immediately that we wanted to participate.

America is developing quite an app-etite. The number of U.S. smartphone owners is approaching 130 million, resulting in more and more demand for mobile access to our information. Combine that with the increase in consumers wanting access to fresh, local products, and it’s obvious why there’s such a high demand for the data in USDA’s National Farmers Market Directory.

In Waterbury, Connecticut, vacant lots are becoming community greenhouses – growing jobs and growing food.  Roanoke, Virginia is planning to build raised beds in empty lots to become community gardens that increase healthy food access.  In Missoula, Montana, asbestos abatement is allowing a local food coop to expand its footprint to include a café and community kitchen and to increase their capacity to work with local farmers and schools.

Every year, Dustin Schlinsog walks into the Farm Service Agency office in Neillsville, Wis., to apply for a direct operating loan to support his greenhouse operation. It’s a small loan, under $35,000. Yet, he must complete 17 pages of paperwork and meet the same requirements for farm operations applying for loans of $300,000.

Not anymore.

Agriculture Secretary Tom Vilsack announced last week the start of a new microloan program to assist beginning farmers, veterans and smaller farm operations. The program is designed to provide loans under $35,000 to help launch start-ups, provide needed resources and increased equity so farmers can graduate to commercial credit and expand their operations.

Last Friday, I was honored to announce $9 million in new grants through USDA’s Farmers Market Promotion Program (FMPP). The program targets producers, cooperatives and organizations that market products directly to consumers – just one of the many marketing approaches that make American agriculture so successful.

This week we’ve celebrated farmers markets as a vibrant segment of U.S. agriculture that offers a unique and personal way to connect producers and consumers.  We highlighted decades of farmers market participation, updated the status of farmers markets across the U.S., offered an example of innovation in the lessons learned by a market in Kentucky, and explained how structure and function interact through farmers market architecture.  Now, with National Farmers Market Week coming to a close tomorrow, we thought we should share some perspective on how farmers markets fit into the larger local and regional food landscape.

When we first launched the Know Your Farmer, Know Your Food Compass in February, we knew you would use this digital record to explore USDA’s work on local and regional food.  And you have.

Based on the overwhelming participation in our recent Google + Hangout, we know you have lots of questions about local food in your community and what USDA can do to help.  Some of your questions may be like these:

I’m in Wisconsin and know USDA funded a grocery store featuring local food in Connecticut. How can I find out more?

How many local food projects does USDA fund in Wyoming?

I live in Maine. Who grows local produce in the winter here?

Where is the closest food hub that can help me with distributing my produce into my local school?

What’s the common link between eastern Oregon rancher Cory Carman, Oklahoma Farm to School Coordinator Chris Kirby, New Mexico Food Policy Council leader Pamela Roy, Muckleshoot Tribal member Valerie Segrest, Baltimore Mayor Stephanie Rawlings-Blake, and Sue Noble, Director of Wisconsin’s Vernon Economic Development Association?

Today, I am proud to announce the release of a new version of the Know Your Farmer, Know Your Food Compass. But before I tell you what makes it new, I want to invite you to join us live at 3pm EDT to hear about it directly from me, from the White House, and from some of the many people whose stories are featured in the Compass guide and map.