What do bratwurst and USDA have in common? The ability to mobilize community members to donate to Feds Feed Families!
On sizzling hot summer days in Madison, Wisconsin, employees of the Agricultural Research Service’s Dairy Forage Research Center fire up their grills with hot dogs, hamburgers, veggie burgers, and of course, brats (short for bratwurst, a German sausage that is especially popular in Wisconsin) to incentivize donors to keep giving to feed hungry families.
This creative idea was sparked by Jane Marita, a plant molecular geneticist, who wanted to add some energy and excitement to the 2011 Feds Feed Families Campaign. By offering her co-workers free brats in exchange for food pantry donations, Marita noticed a marked increase in donations which resulted in a tremendous total of 2,800 pounds of food collected by the research center in 2011.