Helping U.S. exporters tap into Japan’s $670 billion food market is a top priority for the Foreign Agricultural Service’s Agricultural Trade Office (ATO) in Japan. One way we do this is by organizing the USA Pavilion at FOODEX Japan, the largest food and beverage trade show in Asia. This year’s show, which was held March 6-9, drew 74,000-plus attendees, not just from Japan but also from other Asian markets including Korea, Taiwan, China, Thailand and Hong Kong.
The USA Pavilion was one of the largest at the show, featuring more than 70 U.S. companies and a wide range of “Made in America” products, including meat and seafood, fresh produce, wine and specialty snack foods. Participants had an opportunity to showcase their wares to key decision-makers from restaurants, supermarkets, wholesalers, grocery stores, foodservice and hospitality companies, fast food chains and convenience stores, as well as distributors, agents and brokers.