In a nation founded on the values of hard work and entrepreneurship, we often look to industry leaders for the next game-changing idea. So it’s no surprise that I was excited to hear what the members of one of the fresh fruit and vegetable industry’s leading trade associations, United Fresh Produce Association, had to say about the future of farming in America.
At their annual Washington Public Policy Conference, United Fresh presents their “Grower Achievement Award” to honor “a role model for the industry” who has “taken agriculture to new heights in the areas of consumer-oriented marketing, technology; food quality and safety; industry leadership, and the spirit of achievement.”