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Producers and others in the farm sector are increasing their concerted efforts to explain the why's, how's and importance of agriculture to everyone's daily lives. (Rod Bain. Hannah Thompson-Weeman of the Animal Agriculture Alliance. Dairy producer Ben Sowers.)

More farmers, ranchers and agribusiness operators are utilizing both web-based platforms and social media as a means to communicate to consumers where their food and farm products come from. (Rod Bain. Hannah Thompson-Weeman of the Animal Agriculture Alliance.

Not much change during this past week in the condition of the nation's corn crop. (Gary Crawford and USDA meteorologist, Brad Rippey)

USDA meteorologist, Brad Rippey, with the latest on the development of the corn crop.

This past week brought a slight improvement in the condition ratings of the U.S. soybean crop. (Gary Crawford and USDA meteorologist, Brad Rippey)

USDA meteorologist, Brad Rippey, with a look at how the soybean crop is coming along.

The U.S. cotton crop continues to look good, even if its development is a little slower than normal. (Gary Crawford and USDA meteorologist, Brad Rippey)

Just when it seemed the condition of the spring wheat crop couldn't get worse, it DID get worse. (Gary Crawford and USDA meteorologist, Brad Rippey)

Brad Rippey, USDA meteorologist, with a look at progress of the winter wheat harvest.

Brad Rippey, USDA meteorologist, with the latest look at the condition of the barley crop.