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Growing Rural Economies and Opportunities through Social Media

From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research.   Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.

Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities.  For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability.  Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business.  Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools.

Growing Local Food Means Growing Opportunities

With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.

Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP).

Local Foods in Schools Bring Rural Communities Together

From the west coast to New England, rural communities across the country are implementing community food systems’ strategies. The projects are bringing more local food into school meals, promoting healthy eating habits and expanding markets for American farmers and producers.

The USDA Farm to School Grant Program is proud to support these efforts. Over the past four years, approximately four out of ten schools impacted by the program are in rural communities. We look forward to supporting similar projects in the future and are currently accepting applications for Fiscal Year (FY) 2017 funding. Visit our grant opportunities page for more information.

To celebrate the release of the FY 2017 RFA, we are highlighting two projects that are having a big impact in their communities.

A Culture of Inclusivity at the National Institute of Food and Agriculture

Fine words, to be sure, but how do we make it true in a department that employs almost 100,000 directly and countless more indirectly at thousands of locations across the country?

At USDA’s National Institute of Food and Agriculture (NIFA), civil rights are inherent to our mission. By promoting equal opportunity and supporting underserved groups and communities, NIFA’s programs help people improve their lives and communities.

NIFA provides funding and national leadership for research, education, and extension programs that address the nation’s agricultural challenges.  NIFA-supported programs turn research into action by bringing groundbreaking discoveries from research laboratories to farms, communities, and classrooms.

Building Businesses & Helping Communities - Celebrating the Fruits of Farmers Markets

National Farmers Market Week is the perfect time to reflect on the evolution we’ve witnessed in our nation's local and regional food systems, and to celebrate the results of the public and private partnerships that have made success possible.

The local food sector represents more than $12 billion dollars per year in sales, according to industry estimates.  That’s a lot of economic growth and opportunity for American producers and businesses.  And, in the newly-released results of the 2015 survey of nearly 1,400 farmers market managers, we are able to see the direct benefits these markets provide to businesses and communities across the country.

Researchers Use NIFA Grant to Develop Rapid Food Safety Test

July is the height of summer grilling season, and throughout the month USDA is highlighting changes made to the U.S. food safety system over the course of this Administration. For an interactive look at USDA’s work to ensure your food is safe, visit the USDA Results project on Medium.com and read Chapter Seven: Safer Food and Greater Consumer Confidence.

Keeping the food on America’s tables safe to eat is a major priority at USDA, where we are constantly working to find innovative ways to stay a step ahead of bacteria and other dangerous contaminants that can cause illness. Thanks in part to a grant from USDA’s National Institute of Food and Agriculture (NIFA), a research team led by Dr. Bryan Chin, director of the Auburn University Detection and Food Safety Center, has developed a cheap, portable and easy-to-use new screening tool to test fresh fruits and vegetables for the presence of bacteria that can cause foodborne illnesses.

Currently available screening methods for produce can be costly in terms of time, equipment, and expertise. The multidisciplinary research team of engineers, microbiologists, and genomicists based at Auburn University and the University of Georgia wanted to create a new method that could be used more broadly.

Knitting Together Treasured Landscapes with the Forest Legacy Program

Did you know the Forest Legacy Program is the only federal grant program focused on the permanent protection of important private forestland, conserving over 2.5 million acres to date?

This incentive-based and voluntary program managed by the U.S. Forest Service conserves working forests and environmental benefits for communities. It does this through land acquisition and conveyance to state management as well as through the establishment of conservation easements that allow families to maintain ownership of their land.

Local Food - Cooking Up Creative & Fresh Ideas for Healthy Communities

Nutritional classes, purple beets, basil pesto and dark roast coffee - it’s not your father’s farmers market.  The entire local food system is maturing and farmers markets are offering more and more community-focused services. Many farmers markets now give their customers a chance to learn about locally-produced foods, in addition to buying and consuming them.

USDA is a proud partner and supporter of local and regional food systems through our programs, grants and technical services. USDA’s Agricultural Marketing Service (AMS) grants are helping farmers markets implement creative programs to support local food producers and build healthy communities. One example of an AMS grant success story is Community Foodworks, which manages the Columbia Heights Farmers Market and six other markets across Washington, DC, and Northern Virginia.

Sharing the Costs Helps Farmers and Businesses Explore Organic Options

The organic community needs more farmers, ranchers and handlers to produce everything from organic vegetables to organic grains to organic meats. Consumer demand for organic products continues to grow, with retail sales hitting over $39 billion in the United States in 2014 and over $75 billion worldwide.

USDA’s National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), has overseen the organic sector since 2002. Since that time, the number of certified organic operations in the U.S. has increased to more than 21,700 — nearly a 300 percent increase.

Public Service Recognition Week: Thank You, AMS!

At USDA’s Agricultural Marketing Service (AMS), our 4,000 employees work hard every day to support the country’s diverse agricultural operations. Whether it’s individual farmers or international businesses, we have a long tradition of collaborating, innovating, and evolving to keep American agriculture competitive in the global marketplace.

As part of Public Service Recognition Week, I would like to introduce you to some of our employees and tell you about the remarkable work they do each and every day.