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A Momentous Change is Underway in the Egg Case

Have you been to a supermarket to buy a carton of eggs lately?  If so, you may have found an array of food marketing claims on the packages.  All natural, organic, cage-free, pasture-raised, free range, non-GMO, raised without antibiotics, Omega-3 enriched and vegetarian-fed diet are just a small sample of the many claims consumers might see in the egg case. The modern food shopper is inundated by choice.

From its inception, the role of AMS has been to facilitate an efficient, fair, and competitive marketing system to benefit producers and consumers.  One of the ways AMS accomplishes this is by establishing and applying grade standards to different agricultural products. Terms such as “Grade A” and “Large” have become a trusted part of the American egg vocabulary, helping both farmers and consumers with descriptive labels. Other marketing terms that now appear on egg cartons have evolved to reflect consumers’ demand to understand things like where the eggs come from, how chickens were raised and who raised them.

Supporting U.S. Egg Exports - All in a Day's Work for a USDA Egg Grader

I’ve had many jobs in my life, but none as challenging or rewarding as my career as a shell egg grader.  With a cumulative 22 years grading eggs in Ohio, I’ve witnessed first-hand the evolution of an industry.  I have also watched my agency – USDA’s Agricultural Marketing Service (AMS) – adapt right alongside the industry, maintaining valuable, unbiased grading and certification services that support marketing opportunities for American agriculture in a global marketplace.

Last year, shell egg graders with the AMS Livestock, Poultry, and Seed Program’s Quality Assessment Division (QAD) assisted the U.S. egg industry in exporting over 99.5 million dozen shell eggs to customers as far away as Africa, Asia, and the Middle East, and as near as Canada, Mexico, Central America, and Puerto Rico.

A Huge Undertaking with Tremendous Benefit - USDA's Integral Role in the National Beef Quality Audit

About once every five years since 1991, the National Beef Quality Audit (NBQA) brings together producers, consumers, academia, and government in a collaborative research and data collection exercise that spans the entire U.S. beef industry.  Funded by the Cattlemen’s Beef Board (the beef checkoff program), the NBQA assesses the current status of the industry regarding production processes and practices that ultimately affect consumer demand for beef.

The audit uses a multi-phase approach to identify the top challenges the fed-beef (cattle raised for meat production) industry faces.  The NBQA first gathers data to measure current quality and consistency of U.S fed-beef, and then quantifies the level to which cattle producers are applying common sense husbandry techniques, specifically the Beef Quality Assurance principles, to safeguard that quality.  The results are translated into practical guidance for continued improvement in the production of fed-beef and, in turn, consumers’ acceptance of the end products found in stores.

Safeguarding Consumers from Olive Oil Fraud

Olive oil is a staple in many American kitchens. But, this popular product has also been the focus of concerned consumers who want to understand and trust the quality of the oil they buy.

To help the entire industry—olive oil producers, bottlers and consumers—ensure that products are pure and authentic, USDA’s Agricultural Marketing Service (AMS) provides the Quality Monitoring Program (QMP).

Egg-ucating the Chefs of Tomorrow

When embarking on their culinary careers, great chefs recognize that the key to creating delicious food is staying true to their ingredients.  At the heart of these truths is, “Good in; good out.”  If they put the best ingredients into cooking, they’ll get the best food out of them.  But with so many product and ingredient choices at their fingertips, how can they be sure they’re picking the best quality ingredients available?

USDA’s Agricultural Marketing Service (AMS) takes the guesswork out of that process by developing, maintaining and interpreting specific measurements of quality through U.S. standards and grades for a wide variety of agricultural products.  AMS also offers voluntary services to producers and suppliers to certify products to those standards.

Public Service Recognition Week: Thank You, AMS!

At USDA’s Agricultural Marketing Service (AMS), our 4,000 employees work hard every day to support the country’s diverse agricultural operations. Whether it’s individual farmers or international businesses, we have a long tradition of collaborating, innovating, and evolving to keep American agriculture competitive in the global marketplace.

As part of Public Service Recognition Week, I would like to introduce you to some of our employees and tell you about the remarkable work they do each and every day.

It all Began with a Football: How the Super Bowl Shaped the Chicken Industry

On January 15, 1967, the Green Bay Packers faced off against the Kansas City Chiefs in the very first Super Bowl.  On that day, few of the estimated 51 million fans gathered around their television sets realized the profound impact the Super Bowl would have on chicken consumption in the United States.  The Packers won the game 35-10, but ultimately the real winner was chicken – particularly wings.

In 1967, Americans consumes 32.6 pounds of chicken per capita, typically purchased in whole-bird form.  Cuts of chicken were a novelty at the grocery story, and there was little demand for chicken wings.  But, in 1964, the Anchor Bar in Buffalo, N.Y. decided to turn the typical soup-stock staple into a spicy finger food to feed a hungry crowd.

Creating Uniformity in a Diverse Industry

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately.

Intercollegiate Meat Judging Program - Developing Future Ag Leaders

For many years, USDA’s Agricultural Marketing Service (AMS), through its Livestock, Poultry, and Seed Program, has been actively involved in the Intercollegiate Meat Judging Program. The program serves as a tool to recruit and train future leaders in the meat and livestock industry.  Judging is a competitive event for youth through college students and it has a rich history in the U.S. meat industry – and here at AMS.

The program originally started in 1926 at the International Livestock Exposition in Chicago, and was sponsored by the National Live Stock and Meat Board.  Contests have been held every year since 1926, with the exception of the war years.

Keeping U.S. Meat Competitive on the World Stage

USDA’s Agricultural Marketing Service (AMS) has the vital mission of administering programs that help market American agricultural products competitively in the global marketplace.  One of the ways AMS meets this mission is through the development of our own globally recognized meat standards, developed by the program I oversee, the AMS Livestock, Poultry and Seed Program.  However, separately, AMS works to achieve our mission through our participation and leadership in international standards setting organizations such as the UNECE.

For many years, I have represented the U.S. as the Vice-Chairperson of the Economic Commission for Europe (UNECE) Specialized Section on Standardization of Meat.  UNECE is one of the many sections of the United Nations (UN), and facilitates international trade by developing agricultural quality standards.