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With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why we’re investing in projects across the country to help farm and food businesses tap into this growing market.

Yesterday, USDA announced more than $56 million in grants to support local and community food projects, including a program administered by my agency, the Agricultural Marketing Service (AMS). The Farmers Market and Local Food Promotion Program awarded over $26 million in competitive grants, divided equally between the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP).

As the agricultural landscape evolves to meet consumer demand, USDA Market News works to ensure that emerging sectors have the unbiased, reliable data they need to succeed in the marketplace.

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides data that serves as the information lifeline for America’s agricultural economy.  Everyone in the ag supply chain is accustomed to visiting Market News for items like current wholesale and retail prices for beef cuts, but here at AMS we offer so much more.

The Livestock Mandatory Price Reporting (LMR) Program was created to expand pricing information available to the livestock industry.  The data is collected and distributed by USDA’s Agricultural Marketing Service (AMS) through its USDA Market News division to provide market information for cattle, swine, lamb, and livestock products.

LMR encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting.  Through LMR, livestock producers and processors, retail food outlets, restaurants, exporters, and many other stakeholders receive critical market intelligence on a daily basis.  Literally thousands of business transactions every day rest on the outcome of LMR data.

When it comes to purchasing eggs, consumers have interests that go well beyond what they see in the carton.  For many buyers, where that egg came from and how it was produced are just as important as the finished product.  Organic, locally produced, cage-free, and free range are just a few of the marketing claims consumers will find on the carton, as producers try to communicate the attributes of their product.  To provide additional assurance to their customers of the validity of marketing claims, shell egg producers often enlist the services of USDA’s Agricultural Marketing Service (AMS).

In recent months, a long list of large volume food buyers – including restaurants, grocers, distributors and more – have announced they will transition to sourcing eggs and egg products only from cage-free production systems.  You can learn more about this trend in a recent USDA Blog post.  Many shell egg suppliers have already found a way to assure customers that products marketed as cage-free are indeed sourced from such systems: when USDA Graded eggs are also identified as cage-free, they must undergo a review process to verify the claim is truthful.

Trade between nations regularly involves meeting strict government requirements that often create logistical obstacles for all parties involved.  U.S. seed businesses often experience this when doing business with our cousins to the north.  Canada is one of the largest importers of U.S. seed – with tons of seed worth millions of dollars being imported each year.

Thanks to the close partnership between the USDA’s Agricultural Marketing Service (AMS) and the Canadian Food Inspection Agency (CFIA), American seed growers and businesses are saving thousands of dollars each year in these cross border transactions.

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.

Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community.

National Farmers Market Week is a good example of why I say it’s an exciting time to be in agriculture. More than ever, all segments of the food industry are coming together to provide consumers with foods fresh from the farm, and farmers markets lead the way.

As I visited markets in Alexandria, La., and Greenwood, S.C.—and right here in Washington, D.C.—I saw firsthand the positive impact of farmers markets on the businesses and communities around them.  And, through our 2015 Market Managers Survey results, we know that across the nation farmers markets are helping build businesses and bring communities together.

Recently, I had the opportunity to travel to Louisiana with my Administrator, Elanor Starmer, Agricultural Marketing Service (AMS), and visit Southern University and A & M College (Southern), an 1890 Land Grant University and Historically Black College. Located on Scott’s Bluff overlooking the Mississippi River in Baton Rouge, LA, the campus covers 512 acres, with an agricultural experimental station on an additional 372-acres just north of the main campus.  It is at this university that AMS began a strong partnership in the mid 1980's to help establish a Beginning Agricultural Youth Opportunities Unlimited (B.A.Y.O.U.) Program.

BAYOU provides an opportunity for high school students to gain “first hand” knowledge about career opportunities in Agriculture, Family and Consumer Sciences and related disciplines.  With more than a third of career federal employees projected to be eligible for retirement in 2017, programs like B.A.Y.O.U. cultivate and nurture agricultural professionals for the future.

Today, we celebrated National Farmers Market Week at Uptown Market in Greenwood, South Carolina, highlighting USDA support for the local food sector in South Carolina and across the country. Uptown Market Manager, Stephanie Turner, and Greenwood Mayor Welborn Adams joined us in thanking the farmers and vendors, and recognizing the great benefits their market has brought to the local community.  The Uptown Market is a special place for USDA’s Agricultural Marketing Service (AMS), with a special connection to my program and work we do.

In 2013, AMS Architect, Fidel Delgado, got involved in providing technical assistance for the design and development of the new Uptown Market pavilion.  We worked with city officials, businesses leaders and local farmers to understand the community needs for the farmers market. The planned site was originally a railroad station and inspired the design that mimics a train station to fit the historic character of the town.  From our visit today, it is clear this market is creating business opportunity and serving as a community resource.

National Farmers Market Week is the perfect time to reflect on the evolution we’ve witnessed in our nation's local and regional food systems, and to celebrate the results of the public and private partnerships that have made success possible.

The local food sector represents more than $12 billion dollars per year in sales, according to industry estimates.  That’s a lot of economic growth and opportunity for American producers and businesses.  And, in the newly-released results of the 2015 survey of nearly 1,400 farmers market managers, we are able to see the direct benefits these markets provide to businesses and communities across the country.