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California Olive Committee

USDA Marketing Order Provides Ingredients for Olive Industry's Success

April 16, 2015 Mike Durando, Agricultural Marketing Service Fruit and Vegetable Program Marketing Order and Agreement Division Director

Each industry has its own recipe for success. For the ripe olive industry, the recipe for success includes many ingredients. This includes a commitment to consistency, marketing, and research. These factors help the nearly 1,000 family farms from California supply 95 percent of the ripe olives grown...

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